2013 Liaoning Total retail sales of consumer goods for the first time breakthrough trillion yuan mark

Yesterday, the Liaoning Province Service Committee issued the 2013 Province of consumer goods market operation analysis and development trend of the outlook. 2013, Liaoning total retail sales of consumer goods for the first time exceeded the trillion yuan mark.

2013, the province's wholesale sales achieved 1,907,150,000,000 yuan, an increase of 12.2%, retail sales to achieve 1,045,750,000,000 yuan, the growth of 15.6%; the accommodation industry to achieve turnover of 21.91 billion yuan, an increase of 9.6% Catering business turnover of 135.96 billion yuan, an increase of 14.8%. Total retail sales of consumer goods in the whole year to achieve 1,052,440,000,000 yuan, an increase of 13.7% from the previous year, the growth rate is higher than the national average of 0.6%, above the east Coast 10 province (city) average 1.3%.

In recent years, the consumption of the province's residents gradually from the commodity consumption to tourism, information, fitness, entertainment-oriented service-oriented consumption expansion, targeted at the old, middle, green, women, young different groups of personalized, poor alienation of consumption is becoming a new direction for businesses to open up the market. 2013, the province's tourism market total income of 464.81 billion yuan, a 18% increase over the year, a total of 404 million visitors to the domestic tourism, growth of 10.5%. The province's mobile phone users reached 45.836 million households, an increase of 6.8%, Internet broadband users reached 7.269 million, an increase of 8.5%. With the quickening pace of modern life and work, the demands of the urban white-collar workers on the family cleaning and nursing are increasing, which accelerates the development of the Family service industry. 2013, the province's family service industry employs more than 900,000 people, turnover reached 23 billion yuan.

2013 Liaoning people online payments than the previous year growth of 105%

Online shopping, financial management has become fashionable. 2013, the entire province Alipay online spending increased 105% from the previous year. New Online financial products "Balance treasure" was born, by the province of young consumers, as at the end of 2013, the province has 1.53 million people to buy the balance treasure Wealth management products, the amount of purchase amounted to 10.14 billion yuan; 2013 Shenyang Group purchase turnover of 670 million yuan, buy up to 12.57 million people, mobile phone group has accounted for the total turnover of 50%, Anshan Group purchase total turnover of 103 million yuan, is twice times the previous year. The number of participants reached 2.37 million, an increase of 1.49 million people over the previous year, the exhibition economy continued to warm up. All over the year held a total of 619 exhibition activities, exhibition area of 4.29 million square meters, to achieve the exhibition turnover of 324.03 billion yuan.

The rampant frugality and the influence of electronic commerce on growth factors

In 2013, the total retail sales of consumer goods in the province were 13.7% higher than the same period in the previous year, but the growth rate was still below 2%. In addition to the macro-economic entry structure adjustment period, the residents ' income growth slowdown and other factors, there are two important factors can not be ignored.

First, the frugal consumption concept is becoming mainstream. Since the introduction of the eight central regulations and the 10 Provincial committee regulations, practise economy, oppose waste, save office, Thrift will become the consensus, health, economy, science, moderate consumption concept has become the mainstream, according to the Provincial Service Industry commission of 20 large commercial enterprises survey and statistics, high-grade gifts, tobacco and alcohol, clothing, cosmetics, Sales of cultural office supplies fell by nearly 20% per cent last year, with 45 of the province's high-end catering businesses falling by an average of 30%, and 18 per cent of large hotels with mainly commercial hospitality falling by more than 80%.

Second, E-commerce to the physical store sales caused a certain impact. After preliminary calculation, 2013, the province is expected to exceed 300 billion yuan e-commerce turnover, an increase of 25%, network retail sales reached 20 billion yuan, an increase of 42.9%. In the wholesale and retail trade above the quota, commodity, clothing, shoes and hats, cosmetics and other retail products are hit by online shopping, the growth rate is 14, 10.6 and 10.2% respectively.