"2014 (China) network retail market data monitoring Report" released

August 21, China Electronic Commerce Research Center (100EC). CN) released the "2014 (China) network retail market data monitoring report." The report shows that by the end of June 2014, China Mobile e-commerce market transactions reached 254.2 billion yuan, while the first half of 2013 amounted to 53.2 billion yuan, an increase of 378% per cent, to maintain a faster growth trend. The figure is expected to reach 632.4 billion by the end of 2014.

According to the China Electronic Commerce Research Center (100EC. CN) monitoring data show that, as of June 2014, China's online retail market transactions amounted to 1.0856 trillion yuan, 2013 the first half amounted to 754.2 billion yuan, an increase of 43.9%. Mobile E-commerce market transactions accounted for about One-fourth of the total network transactions.

Mo Dai, an analyst at the network retailing Department of China's E-commerce Research Center, said that the popularity of smartphones and tablets, and the growing optimization of the 3G and WiFi environments, have fostered people's habit of moving shopping. This plays an important role in boosting the growth of mobile shopping volumes.

Mo Dai Green believes that the future of mobile shopping will have a large increase in the size of the main reasons for 3: The growing popularity of mobile internet and 4G strategic start-up, 4G network popularization, help speed up the mobile end of the Internet speed, enhance the user mobile end of the Internet experience, and then promote the development of mobile shopping market The mobile end layout of the pure electric dealer and the "move" of the test water of traditional retail enterprises, the development of mobile internet ports makes the electronic business and traditional enterprises recognize mobile marketing and put them into it. The change of e-commerce user structure will continue to promote the growth of the mobile phone, the popularity of the smartphone will change the user's habit of online consumption.

In addition, the report also announced the first half of the 2014 Chinese network retail enterprises in the top ten market share list. By the end of June 2014, the Chinese Consumer network retail market (including open platform and proprietary sales), the cat with 57.4% of the market share to stabilize the first, (0.7%).

Mo Dai Green said that the market echelon of the business is becoming more and more obvious. Cat Jing East is located in the first echelon, especially in Tencent's QQ network shopping, pat Nets and Xun net into the east, the duopoly situation is more obvious, gome online, only goods will, suning easy to buy, Millet is located in the second echelon, Amazon China, Dangdang, Poly-Mei excellent products, Tencent Power is located in the third echelon.