2015 most look forward to the things that the HTML 5 ushered in diversity

Just the end of the industry meeting will be all over the country just after the game people gathered together again, hand tour is certainly a big hit, but I noticed that more people began to pay attention to HTML5 in 2015.

Of course, at the beginning of 2015 we are concerned about video games, game hardware, VR equipment, but, compared with other hotspots, HTML5 cause our concern, is that it from the tens of the product is still a step away.

2 weeks, 4 people, 100,000 cost to create millions of H5 games, this attractive title following the "surround the nerve cat" six months after the HTML5 industry again gave a shot of cardiac arrest. This eye-catching product (of course, except for the monthly flow of tens of millions of of the hand) called "Old Man" as an example, according to QQ play the data, February this year to do 400,000, March to achieve 600,000, the entire channel has been million, May team goal is to break 3 million.

Looking back at the beginning of the domestic pet, it is "Big masters", "My name is Mt" and other products of the birth of the insiders to realize that "I am, hand tour can be so profitable." "And what happened after the hand tour, we all see now."

For the author on the HTML5 of some basic issues, Egrets Era co-founder Zhang appears somewhat helpless, "will HTML5 and light game is an equal sign is the inner circle of the fixed thinking, while some of the current H5 games in the game experience has been similar to the original game." ”

Let's see what the beneficiaries of the HTML5 game say.

Cheetah Mobile H5 Game director Jiang Jianbo revealed that the Cheetah Mobile browser during the Spring festival during a three-day H5 mild game test, a day to reach 1 million of users to enter and experience the game, the next year, retained also far beyond expectations.

In the end of last year, the Chang-Meng game released the H5 version of the IP hand tour "Moore Wars", and achieved far more than expected results. Chang Dream Game CEO Wu Yiji published the "Moore War" H5 version of the data since the date: in the micro-credit version, the H5 version of the Moore War ARPU value is close to 60 yuan, the highest rate of payment is close to 7%, on average 4.9%, based on the characteristics of the micro-letter version entrance, Micro-letter to the HTML5 game limit, the highest time reached the 25到30%, on average around 15.3%.

Wu Yiji said that the actual data of the current HTML5 game is very close to the original game, this is a newly emerging blue sea market, and has received enough attention and input. Wu Yiji said that the diversification of iOS, Android, H5 has gradually become the standard, then rely on Egrets runtime the future of billions of terminals, 2015 will be the year of H5 game outbreak. "2015 Dream game, we put at least tens money on HTML5 products."

From my point of view, the interest in HTML5 Games is not only in the explosion, more in the HTML5 game in the future, its emergence may change the current channel strong situation.

"For game makers, a few big super stores are no longer the only way to promote a more diversified channel, which will allow the hand-travel team to find new growth paths and promote industry prosperity." "Zhang said," because of the characteristics of the H5 game, it can achieve the joint operation of web games, which is the largest hand tour mode innovation. I was in charge of the Advertising alliance business during the Tencent wide-pass. At that time, found that the entire mobile internet has a lot of long tail traffic, such as the best of my sister, embarrassing encyclopedia, cold jokes selected, and these flow efficiency is very low, mainly through the CPC ads, integrated wall ads, the lack of more means to become present. With the H5 game, any browser that can generate traffic, the app can participate in combined transport, shorten the player to enter the game, improve the flow distribution and efficiency, for the app manufacturers to bring more objective profits. ”

With a similar view, Wang Xiaoxu, vice president of WiFi Universal key. Wang's book thinks that there are a lot of super apps like WiFi keys in China, such as ink weather, cool dog music and other apps, all of which have huge user and surplus traffic. While advertising and value-added services are currently their main source of revenue, through open access to the H5 game, on the one hand can transfer the surplus flow of natural to the H5 game, tool app needs more services, including H5 game, to maintain the application of the stickiness and attraction, The future of these apps will become one of the most important portals of the H5 game, which is a winning ecosystem.

A pluralistic future, this is what I expect most in 2015.