3 Key factors of success in packaging design of health products

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You can see a variety of health care products almost every day, but the real sell is good, and can be a handful of the hearts of all. So how can health products win the recognition of the public? What can health products do to win the market? Here we talk about the success of health care products packaging design 3 essential factors.

I. Enhancing sense of security

Health care products packaging design and its products what color does not have much relationship, such as cordyceps sinensis we know is brown, so the packaging design when we directly use the brown as the main color. In fact, the real decision consumers buy is not these factors, the decision to buy the first factor is trust. You know, such as cordyceps sinensis a kind of health products are taken to take, people are not afraid to eat rice, but are afraid to eat the wrong medicine. The so-called is drug three-cent poison. Why do you think you have a good packaging design I will buy your product. I'm afraid not many people dare to make a decision on the appearance of the package. So to get consumers to buy your product, the first factor you should consider before packaging design is to reassure them about your product, and to enhance the credibility of your product, which is the key. Take the car film, a simple film can also make people have a special feeling. Not to mention the health care products?

Boosting consumers ' confidence in your product is a sense of security. Think about why people want to buy health care products, precisely because they are not enough confidence in their bodies, so their first reaction is to fill. For example, kidney to buy kidney medicine. Upset, buy some sedative medicine. The trait of these people is that they don't know what's wrong with them. Have a particular sense of insecurity about yourself. This leads to the real motivation for people to buy health products. So when you're doing packaging design, it's worth studying the health implications that people have for a product and emphasizing it when it comes to product promotion. So that people have a feeling of trust.

Ii. promoting the concept of health

We already know that people are motivated to buy medicine because of insecurity. But you have told people that your medicine is not good enough, you have to give a healthy idea. For example, you can not say your medicine is like a glass of water, a cup of clear water for everyone to drink it is not poisonous, but it does not necessarily have any effect. So you want people to see the positive health that comes with your product, and that's why people decide to buy your product. Take Anliniu Trai, now you will find that the Nutrilite products begin to be popular, it directly affects people's health has a new understanding.

Here's a simple analysis of how nutrilite actually makes people trust her and makes people aware that health is nutrilite. We all know Amway, when it comes to Amway, is generally the solution. Some people equate him as a legitimate mlm. Heard him some one who was out of breath, annoyed by a word. I'm afraid Amway is aware of this problem, so it's more about the Nutrilite brand in the introduction of Nutrilite. And you look closely at how his first step is to enhance people's trust in him, the Health Research Center. With this health research center backing, there is no reason not to believe that people are not doing things with their heart. So the second part of his promotion of health, he is so advocating health. You will see that as long as there is nutrilite there will be similar people in the park running, fitness. Do aerobics at the gym and so on. And his slogan is to have a healthy future. Ah, we suddenly realized that the health care products to emphasize the future. Of course, there is no future health care who will buy. So the problem is that China's health care products business has never stood up to say that your product can bring hope to customers, bring the future. Amway's advertising is a feature of the uncertainty of the 6-strong needs of the human race. is dedicated to those who are insecure about themselves. In fact, you need to know that Nutrilite is vitamin tablets, only once. Then you look at its packaging, green tune. You look at all the ads, the blue sky, the green grass, and a bunch of young, active, healthy people smiling at running, exercising, and exercising. Speaking of which, do you understand what I mean? To do the packaging design of health care products or the planning of health products brands have a common concept, is to create a healthy image. Let you become a health care products industry messenger. For example, you are selling cardiovascular disease health care Products medicine, you have to advocate a healthy and positive attitude, do not need to emphasize the use of your products after the people's blood pipe good. People don't believe in this, people want to see the results, they want to see a healthy, optimistic person, they just need the result, not the healing process. Because health care products are more emphasis on the concept of prevention, and people have no concept of prevention, people only have their own problems will begin to think of leg pain treatment of legs, toothache treatment teeth. Will not do to prevent toothache every day to take such pills such as calcium.

Third, docking your product and health concept

You may not understand the connection between the product and the health concept. So let's explain that this product and health docking means brand awareness. For example, hamburger you think of KFC McDonald's right. Sneakers you think of Nike, Adidas yes. So good you are to do health care products, if you think of good sleep, you will think of what kind of health care products, most people will say melatonin. You will find that when people talk about these products, they automatically start to come up with a corresponding brand in their mind. If you sell cordyceps sinensis. Then you ask someone else what brand of cordyceps makes him think of. He can either answer or give you 7-8. If so, your product has not yet produced a brand awareness. This also needs to be strengthened. So in the design of health care products packaging you need to put the above security, promote health awareness, product and concept of the docking of the three first to inject into your product packaging. You can design a good package. A good packaging is not the appearance. Now you just need to spend a little more than thousands of yuan to find an advertising company to make a very beautiful packaging. But I'm sure you can't use Yinianbanzai. Use your words to say product packaging to upgrade, in fact, is not packaging to upgrade, upgrade is the product behind the soul and spirit.

That's the turtle pill of the health church. This package has been read by everyone and is well known. At first there was a very ordinary Hangzhou design company to do. Later took to the Hong Kong Alan Designer a few strokes, it is said that a few strokes spent 1 million. As a result of the success of Turtle pill, many advertising companies began to brag about the good product of packaging design. That's bullshit. Health Hall really sell good reason is that he filial piety parents this idea full and product did docking. In fact, melatonin is also the concept. is to take these "dutiful son" fuss. Nourishing the Grace no thought, health Tang turtle pill. Now the slogan is out of sight. This is actually a classic, even for 30 years. Good advertising language is enduring, he will not because the times changed to become. Because the Chinese have always been emphasizing filial piety. This is the eternal theme.

If you next on the cordyceps sinensis big fuss. Need to put cordyceps sinensis and the concept of docking, can be a health concept, can also be similar to the concept of filial piety. The key is to see the characteristics of cordyceps sinensis products can bring what, and then the specific feelings of docking. People are emotional animals, and the reason they buy your product rather than others is to be able to feel a feeling in your product. And those who do not have feelings even if the beautiful outside packaging, it is only "painted skin." Actually, it's a ghost.

To sum up, do a good health care products packaging, or any other product packaging. The first step is to study the nature of the product industry, and give the product to bring happiness to the soul, and do a good product and brand docking. Let people think of a product that is your brand. Only in this way is a more successful brand, the rest of the whole is nonsense.

Because I am from the health care products industry out, well aware of the high profits of health care products industry, the depth of water, the situation is complex. But all this to have good development, the first step is also the last step is not to open the brand packaging-that is the health care products packaging design really want to do.