360 issue of Android Game report: 3 times times the number of six months

"TechWeb Report" July 25 news, 360 mobile phone assistant in Shanghai WMGC published "2013 Android mobile game Data Report" (hereinafter referred to as the report), the report said, the number of Android hand tour growth, 2013 Q2 than 2012 Q4 increase 3 times times, the Android hand tour is still facing security, Equipment operating pressure, the degree of ease of play, and other serious problems. The report shows that the 2013 Q2 Android mobile game increased, the 2013Q2 income generated by Andrew's tour has reached 1.28 billion yuan. The number of Android hands is growing fast, with 2013 Q2 3 times Times higher than 2012 Q4. Android users increased their daily hand travel to 23 minutes, while mobile phone users were growing steadily while playing games. In user research, from the player's preference for the type of competitor, which is the largest proportion of 27.4% leisure players, followed by the Adventure class draw card players. The report argues that Android is facing several serious problems: first, security, not only the user but also the development and operation of the game, Android equipment operating pressure, ease of play is the player complained the most user experience problem. The report also recommended to developers, in the existing market saturation increasingly saturated, developers to start looking for a new blue sea, the development of network games developers, the special direction is role-playing games, must be in the subject matter and play innovation, and then find Blue ocean. For the hardware environment, be aware of the current firmware version of the Android device, RAM configuration, CPU cores, and the changes to the WiFi environment, especially with high-end models for high RAM and multiple CPU cores. In addition, the report said, combining 360 operational data analysis products and user behavior, found that the use of frequency and retention rate can effectively determine the game positioning and profitability model; It is recommended that developers focus on retention rates after the game is released, as well as how often the game is retained, as these retained players will bring more benefits to Market strategy, 360 it is recommended that developers try to internationalize after operation to a certain level, because overseas users more sharing spirit and pay habits will be conducive to a new level of products; At home, we should choose the channel that helps "fame and fortune" to cooperate, can obtain the massive user, but also can obtain the brand value promotion. (Chuck)