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Clear of the situation of their own web site, we must be eager to put their newly learned skills and knowledge to apply to the website. But before we start to reinvent the web, our first priority is to check if it has some of the most common functional problems on the Internet. People tend to avoid websites that they don't like, and maybe you don't know what's going on on your site, and it's likely that users don't like to stay on the site. Solving these problems can greatly enhance your site's user experience level.
The following small number of examples of some of the most likely to cause users to dislike the problem, they are small and some engaged in web development professionals to collect. By addressing the following objectionable issues, you have taken the first step towards improving your site.
1. Too much information on the homepage
The inflated homepage means that when the user first enters the website, they will see the overwhelming information, professionals generally referred to this phenomenon as "choice of burden." If users are faced with too many choices from the start, they tend to opt out. In real life, the first impression is a form, you do not have a second chance to change the user's view of your site. Put all the content on the homepage, which will only speed up the site's bounce rate, and will not patronize your site.
If your home page goes far beyond the display of your computer's screen, there's too much of it, and it's likely to overwhelm users. If the user needs to be dragged to the mouse to see all the content on the home page, the site is messy. Especially for the first time to visit the site users, there must be no patience to move the home page from top to bottom. Unless your site is very mature, users want to see a lot of content on your home page, otherwise you'd better control the content of the homepage on a screen. For example, you can explain on the home page what kind of services or products your site provides, how to use the site, and how easy it is for users to make further searches from the home page. Therefore, as far as possible to streamline the content of the homepage, so as to allow the site to improve the conversion rate.
2. Inappropriate content
Inappropriate content includes ads, articles, images, or other content that does not fit the target audience (you have identified the scope of the target audience and their needs). If the advertisement diverts the attention of the ideal user, the advertisement should be removed. If your site's technology is not high, and the face of middle-aged people, you should delete the above fancy flash.
It's not appropriate for all target audiences to talk about "music that can't be turned off on the Web". Everyone, including kids who love video games, doesn't want to be forced to listen to the site's theme song while browsing the site. Many experts say the music on the site has faded away, but if you insist on doing so, make sure that there is an obvious "turn off music" button on each page.
3, set up the website counter
Now the website Statistics program has been widely used, you do not need to set up counters on the site. The statistics program tells you how many people have visited the site, and how long it will take to stay, but this information needs to be made known to you, and there is no need to broadcast to people all over the world. You should check the data in the background, and put the counter in a place that everyone can see (the front desk), and it will only be confusing.
To make things worse, if your current traffic is low, the visible counters will only tell your competitors they are doing better than you. So for now, all you have to do is get rid of the visual counter because it's bad for you.
4, flashy
When designing a website, do you pay too much attention to its appearance and ignore its function? Are there too many pictures on the site, but not much material? A Web site has a variety of functions, but it is first and foremost a tool--people use it for a specific purpose, whether it's acquiring knowledge or buying a product. After all, the site is to be used, not to be appreciated. Imagine, if your site looks very beautiful, the results of users can not easily operate, can not successfully find the things they want, the site design there are serious problems. Therefore, we suggest that we should first pay attention to the structure and content of the site, and then the use of good picture design in a unique way to show it.
5, download time is too long
How long does the site need to appear when the user enters your URL? How long does it take to open a page when they click on a button on the site? If the site's files are too large, if the image is not well optimized, it will cause the download time is too long, and too long download time will allow users to choose to leave.
Worse still, overloaded pages can cause a user's computer to crash, causing the user to freak out and decide never to patronize your site again, especially if the system fails to cause him to lose the file. In terms of user experience, it's like being bitten by a snake for ten years. As long as there is such an experience, users will always be at a respectful distance to your site.
Fortunately, the problem is easy to solve, as long as the size of all the pictures is smaller so that it can be downloaded in 5 seconds.
Finally, through the above mentioned, I hope that you can be aware of some of the problems that easily cause users to resent, and to solve, so that users will naturally patronize your site!
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