517 operator Melee, copy "Electric Business War"

Taobao "Double 11" to promote inspiration, the three operators decided in the "5 17 Telecom Day" to organize a network shopping festival, launched the Electric Business promotion war. Zong Wanhua, general manager of China Unicom's E-commerce department, said May 15, Unicom to learn from Taobao, will be "5 17" to make the annual network of operators to buy big promotion festival. Yesterday, reporters in China Mobile and China Telecom's official online see, its 5 17 network shopping festival preheating activities have been launched.

Operator Melee "5 17"

From May 17 to May 23 in the week period, China Unicom online Business Hall will hold the second 3G Network Shopping festival. Zong Wanhua Introduction, during the event, China Unicom will take out 10,000 Apple, Samsung, millet, the charm clan, cool, Nokia, Lenovo 7 best-selling models, carry out 21M 3G prepaid mobile phone contract plan package activities, which for the new network users, daily 50 percent, 80 percent limited time limit to buy. In addition, China Unicom launched 1 yuan to buy hot-selling mobile phone accessories activities, limited to 100 daily.

For the activity period, buy all the 3G prepaid phone call to Mobile contract plan package users, unicom from the network from the beginning of the month to send 300M domestic 3G traffic, a total of 6 months. Buy 16 21M 3G prepaid phone call to send mobile phones, buy mobile phone fee contract Plan package users can be given a corresponding gift.

Mobile and Telecom also joined the "5.17 Online shopping festival" melee. Yesterday, reporters in two companies to see the official website, two companies have launched a number of promotional activities. China Telecom to buy 70 percent of the ads, including Samsung I739, Huawei C8813q, Lenovo A365e, including a variety of mobile phones will be "carnival price" promotion.

In addition, Telecom also launched the "flying Young" pure flow Package card 1 yuan seconds to kill activities, 1 yuan can buy a package of 50 yuan 300M in the province 3G Flow package card (monthly rental for 19 yuan).

In addition to promotional mobile phones, China Mobile also launched the "0 Yuan purchase card" activities. According to its official website, during the event, 18 Yuan Dynamic zone Online package card sales, users pay 50 yuan, you can get "a special number + 18 mobile Zone Online package SIM card + 50 Yuan".

In addition, users in the mobile official website recharge, you can get a certain amount of return charges. During the event, each mobile phone number can receive a maximum of 30 yuan per month return.

Operators betting on electric business platform

With the three major operators are involved in the "5 17" online Shopping Festival, "5 17" will become and "double 11" brand. Zong Wanhua said that China Unicom in the field of electricity has a very big investment, Unicom 2013 E-commerce at least revenue to reach 50 billion yuan, within 2-3 years will become Unicom's largest sales channels.

Zong Wanhua said, "current Unicom daily turnover of more than 151 million yuan, 2008 Unicom electronic sales channels daily average turnover of 1 million yuan, in recent months, the beginning of the monthly average turnover can reach 300 million yuan, compared to 2008 doubled 300 times times." ”

According to Unicom's 2012-year earnings, China Unicom 2012 revenue of 248.9 billion yuan, daily average revenue of 681 million yuan, which means that Unicom's E-commerce business revenue accounts for about 22% of the overall revenue.

In addition to sales card, mobile phone contract and other mobile communications products, Unicom plans to more business into the platform. It is said that May 17 this year, Unicom network Business Hall will be accepted in the ten northern provinces of broadband internet processing services. In the future will also open its electric business platform, will be its games, e-books and other business, as well as partners in mobile phone accessories, bare metal and other business into the electrical business sales system. Beijing News reporter Lin Chiling

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