58 The city wants to transform the life service electricity merchant Yiu Jingbo admits the difficulty is big

58 with the city CEO Yiu Jingbo in their own website has an account, sell their unwanted second-hand goods, met the bargain he sold low prices, and then really ran to and that person offline trading, was recognized the first sentence is to ask "58 with the city good?" ”

At the end of 2005, 58 of the same city, which was based on Craigslist classified information website, has become the second most classified information site after Craigslist. This magical website huge advertisement puts on the raspberry, the subway, the office building, the television everywhere advertisement launches, lets the yang which comes through is overwhelming the riding donkey Chen Yao.

Some people say that the internet is a joke than who burn money slower, who can lose less. Yiu Jingbo Most frequently asked questions include: 58 profit models in the same city? Can the speed of making money faster than spending? How to deal with false information?

Not bad money, but also want to U.S. listing

Earlier in the media, the domestic classification of the Web site is still mired in huge losses, such as "executives run away, the capital chain tense, facing closure" of the news.

Since its inception, 58 of the same city has won multiple rounds of venture capital. Public data show that in February 2006, 58 of the same city won the soft silver race rich 5 million U.S. dollars investment; in June 2008, SoftBank continued to invest $40 million trillion, and in April 2010 58 of the same city gained a total of 15 million dollars in DCM and SoftBank; December 2010, 58 with the city announced the C round of financing 60 million U.S. dollars, by the group of Warburg Pincus, Yiu Jingbo personal participation in 5 million U.S. dollars.

At the end of last year, 58 of the same city completed the D round of financing, on the specific amount of this round of financing, there are different versions of the legend. "China Economic Weekly" to Yiu Jingbo to verify the last year, the total amount of advertising funds and the specific amount of this round of financing, have been declined. "We did get a lot of venture capital, enough to work for a few years," Yiu Jingbo said. ”

As one of the founders of the NYSE-listed corporate education, Yiu Jingbo's excitement at the NYSE was only a day old. He expressed the hope that one day he would be able to ring the bell on behalf of the 58 city. Yiu Jingbo told China Economic Weekly: We will still be looking for a time to go to the U.S. listing, one of our financing mainly from overseas funds such as its, Warburg, another 58 of the city's number of users and the Internet model more easily recognized by foreign investors, and Chinese investors tend to focus on the current profits. ”

Make a trading platform to complement the "natural Short Board"

To "58"-homophonic "I hair (cloth), I hair (now)" for the original intention of the 58 city with a simple way of information to get the majority of users. A simple description of a few words, a random photo and a mobile phone number constitute a basic element of information.

IResearch and Baidu index data show that 58 of the city's Web site traffic has reached a daily average of 10 million people, plus mobile internet data, about 15 million people a day to visit. But an embarrassing problem is that users are holding the "clear demand" and the exchange of second-hand goods will only think of log in and visit the site, and find information after the call, for offline transactions. Not only "bypass" the site, but also add to the unsafe factors.

The founder of Craigslist, Craig Newmark, is said to be a customer service person who spends more than 10 hours a day deleting false information to understand the user experience and not be CEO. For Yiu Jingbo, the elimination of false information is also essential to enhance the user experience.

Yiu Jingbo told China Economic Weekly, 58 of the city's information audit can be divided into three levels: one is the technology, the second is artificial--there are hundreds of team 24-hour patrol, and set up a user blacklist; third, through cooperation with Third-party Yiu Jingbo said, founded 58 one of the motives of the city, is that they have "North drift", because rent by intermediary pit money, so want to create a free exchange of information platform. Today, for those who pretend to be personal listings of intermediary information, 58 of the city can not only from the technical lock out the release of the "intermediary" computer, but also through user reports and staff verification, such as marking the intermediary information to ensure the authenticity of information.

"We have a large number of security prompts, prompting users to deal with illegal situations in time to complain about comments." "Yiu Jingbo said," The positioning of the product determines that we are an open platform, anyone can publish, look up information, to maintain its simple, easy to use, there will be a variety of information doping inside. Yiu Jingbo said that the current form is 58 of the same city a "natural short board." So in the future, 58 of the same city to do is "a trading platform."

Life service is a little difficult

Yiu Jingbo Frankly, 58 with the city has two major problems: first, the user viscosity is low, there is a need to log in; the second is the uneven quality of information. Yiu Jingbo to "China Economic weekly" revealed that 58 of the city will have a big move in the near future, hoping to become a similar to the Beijing-east platform, so that the transaction in 58 with the city completed. He cites a simple example: you want to sell your current mobile phone, in the past, in the 58 city to release a message, and then the buyer and seller offline transactions. In the future, you send this mobile phone information to the Internet and the buyer reached an agreement, by 58 of the cooperation with the City Express to your home to take goods, and then deliver to the buyer. 58 the same city will have a similar upgrade version of "Alipay" products, the buyer to the money first call "Alipay", received the goods, satisfied and then paid to the seller. "We will build a one-stop platform and a standard process that can be monitored." ”

And Beijing east, Taobao and other "one-hand" commodity trading platform, Yiu Jingbo told the "China Economic Weekly", "58 of the City of Life services to the difficulty of electronic commerce, much higher than the electronic commerce of goods." The difficulty of setting standards for local service commodities will be a challenge for the big platform. "But we will resolutely go on, as long as there is user demand, is our opportunity."

"Turning a big platform does not mean that it will succeed quickly," said one industry insider who declined to be named. If there is "China's first technology portal," said Zhongguancun, with a wealth of electronic product information by users love, but its trading platform Zhongguancun Mall development is not satisfactory.

Pan, managing director of Wenzhou Alliances Brand Planning Co., Ltd. said, "with 58 of the city to recruit grass-roots staff, the effect is not generally good." Post job ads do not pay, send an interview notice as long as 2 cents. "Positioning the low-end" is also one of the 58 of people criticized the city of the topic.

Yiu Jingbo told "China Economic Weekly", he does not think that the low end of what is bad, for the majority of the demand for ordinary people service is 58 the original intention of the city. Moreover, with 58 of the city to recruit middle managers is also a good choice, enterprises have paid members. 58 the city attaches importance to user needs and experience.

Regardless of the pain and cost of transformation, Yiu Jingbo firmly believe that 58 of the city is a career worth doing for a lifetime. Yiu Jingbo himself is 58 loyal users of the city, his family nanny, hourly is from 58 of the city to find. According to his introduction, Baidu President Robin Li home chef, Baidu vice President Xianghairong home drivers are in the 58 of the city to find. "It's great when your service solves other people's problems and goes everywhere with your users," he said. "Yiu Jingbo said.