酷6网 Vice President Chenhao: Take the road of Chinese style UGC

酷6网 Vice President Chenhao

Recently, 酷6网 Vice President Chenhao received an interview with reporters, said that the implementation of UGC basic work has been more than a year, 2013 酷6网 will increase the original support program, education user market, take the road of China-style UGC.

Lay the foundation of a good UGC

酷6网 began to implement the hundred-UGC strategy since September 2011. Chenhao said that UGC strategy implementation has a lot of basic research and development work, and long video completely different, this is the 2012 酷6网 quiet Reason. Throughout the year, 酷6网 are implementing the basic work of UGC service, from platform, algorithm to recommendation, search, many levels have made a new adjustment.

A year later, according to 酷6网 official data, as of the end of 2012, 酷6网 monthly number of independent users reached 250 million, with a peak of 200,000 daily video upload, more than 20,000 of the signed podcast (video sharing), short video Library Total capacity of more than 70 million. In Chenhao view, only a solid foundation, in order to UGC market when the outbreak of growth to run faster.

酷6网, she said, should not only have explosive power, but also have lasting endurance, so as to maintain a leading position in the UGC field. In addition, Chenhao said, the Grand Group system core culture is to do the most, if the hype but do not, this is irresponsible performance of users, 酷6网 want to actually do more for users than promised.

In addition, due to the Grand group's retreat, 酷6网 in the implementation of the UGC strategy has not shown too much pressure, leisurely attitude also reflects the Grand Group of its parent company 酷6网 showed great trust. "No real users and traffic, income is virtual", Chenhao said, Grand Group 酷6网 hold a good mentality, and hope that 酷6网 can tamp the foundation, no need to worry about profitability.

According to Chenhao, the current cool 6 of the income mainly depends on the effect of advertising, and for a long period of time, will not consider charging users. Chenhao is very optimistic about the 6 revenue situation, and expressed the hope that 2013 can reverse the loss situation as soon as possible, to expand the revenue, through a benign survival status, to achieve real sustainable profitability, rather than appear suddenly high and low situation.

Continue to increase the original support strength

It is understood that 酷6网 currently has more than 20,000 podcasts, and through a series of programs to support the original podcast, the station and outside the promotion, and eventually brought to the podcast ads into revenue. According to Chenhao, some already have high popularity and the number of fans of the Platinum Podcast works have been recognized by users, the monthly income into the million.

Chenhao said that in 2013 酷6网 will start the million funds to support the original power Formation program, for all of its registered podcasts, to encourage the creation and development of excellent original video. In addition, 酷6网 will help podcasts improve the quality of their work, provide professional theory and application courses, and improve the professionalism of podcasts. At the same time, on the basis of social personal channels, the evaluation of fan interaction can also play a positive role.

In addition to vigorously support UGC Podcast original works, Cool 6 also have some such as "Star Voice Report" of the homemade program, and according to Chenhao introduced, 酷6网 content is more to play the role of demonstration. 酷6网 hopes to help the podcast achieve large-scale effect by self-made content, promote them better, serve for UGC. At the same time, cool 6 will also be in 20 cities nationwide parade, signing local active podcasts, the local podcast influence dug out.

Chenhao said that 酷6网 is a UGC, users in cool 6 will be more opportunities for development and display the space for themselves, and cool 6 can give podcasts to the industry's highest proportion of advertising. 酷6网 hopes to use the Platinum Podcast's exemplary role to attract users to create and upload original works.

According to Chenhao, 2013 酷6网 in the mobile Internet will launch two main products, one is cool 6 video, the function of simple positioning in the look, facing the spectators. Another is the Grand Innovation Institute research and Development of product micro-cool, can complete professional shooting, online editing and uploading, for podcasts. It is reported that the current two app apps have been online and commissioning, and will be officially launched in the first quarter of 2013 promotion.

Sticking to the road of Chinese UGC

Chenhao that a few years ago China's UGC market immature, no 3G network, intelligent terminals are not universal, hardware conditions are immature. In addition, the UGC environment than the European and American markets, the character of foreigners led to their willingness to express themselves, but the Chinese people are more introverted.

But today, the time for 酷6网 to do video UGC is ripe. The popularization of 3G network, the maturity of hardware conditions, hand-patted, readily transmitted, readily broadcast as possible. With the development of social networks, the Chinese have formed a habit of self-expression. 酷6网 has been a YouTube learner in China, and has been strategically determined to take the UGC road. Chenhao says 酷6网 will continue to go on in terms of technology, user experience, and User Service.

According to Chenhao, the former international brand advertisers used to long video of the front patch for GRP replenishment, that UGC video root, not have the star's influence and appeal. Their knowledge of UGC power is also a process of market nurturing. Although the current loss of 酷6网 has been narrowing, but in the initial stage, the most important thing is to live, so did not spend too much effort to educate the market.

But in 2013, Chenhao said 酷6网 to invest more in marketing. On the one hand 酷6网 will increase the marketing of the launch, on the other hand, we hope that through the social marketing of hot events to detonate the influence of UGC, more widely attract the input of the brand advertisers, the power of China's UGC show to the brand advertisers, let them realize that UGC user groups are the right to speak, purchase decisions, Really have the ability to consume, this is cool 6 "big platform, big social, big marketing" meaning.

Chenhao said 酷6网 signed Platinum Podcast has its own audience groups and a certain influence, millions of fans, with the content of accurate delivery, through its capture of the content behind the audience, such a precise video marketing methods will achieve good results, in the future is promising.

On the 2013 video industry prospects, Chenhao said, 2013 long video and short video will continue to coexist, but she believes that UGC will be more attention in the industry, in addition, she believes that UGC growth in the social marketing part of the realization, and from the user level, She says the proportion of video users will continue to climb.