70,000 shops synchronized online Yiwu commodity city to enter the electric business

Yiwu Commodity City (600415, share bar) to fully enter E-commerce, to the real market, the main good faith and low price

70,000 shops synchronized online "Yiwu shopping" came

Yesterday, the 18th session of China Yiwu International Commodity Exposition opened, at the same time, Yiwu Mall group's small Commodity City network renamed as "Yiwu purchase", officially announced online.

This move, the industry is considered to be Yiwu Mall Group to enter the overall e-commerce signal.

According to the plan, Yiwu commodity city 70,000 shops will be synchronized online. This huge resource advantage, can release how much energy, eye-catching.

The new "Yiwu purchase", can become the next Taobao, but also need time and market testing.

〉〉 Reporter Experience

"Yiwu purchase" pays more attention to the real market

Use mobile phone navigation, visit commodity city easier

Click to open a new version of the "Yiwu purchase" site (www.yiwugo.com), Yiwu International trade City five blocks of shops have been able to find on the site.

The site has a quick and easy search function. For example, the reporter opened the "Flower class" option, the search out of the store, each has a corresponding page. Just, perhaps is just on line, store display of merchandise is also quite "barren", many shops on the Web page shows the number of goods is zero, obviously lack of maintenance. Compared to the professional Taobao sellers, "Yiwu buy" shops have a lot of things to learn.

If you want to have more direct contact with the shopkeeper, "Yiwu purchase" provides the store's mobile phone number, if it is used to "Taobao" Wang Wang's buyers, this may make people some not adapt.

As a newly-opened shopping site, gathering commodity information may be the focus of the current work. Reporter found that "Yiwu buy" some of the plate, also in the direction of "Taobao-oriented" development. For example, in the "huge cheap" section, all the cheap goods are placed on the home page position, and click into the interface of the feeling and Taobao did not have much difference, but Taobao Wang changed into QQ.

Previously, "Yiwu purchase" has claimed that the site to serve the real market. This, from the website launched the "Yiwu look" can be seen a little gateway. In fact, this search tool for Yiwu small commodity buyers, it will be very convenient to use.

"As long as the mobile phone to download the" Yiwu See "Application, is equivalent to a yiwu small commodity mobile phone navigation. You search for any product you want, "Yiwu look" can help you find the destination you want to go. "Yiwu Purchase," general manager Jianjun said, buyers can complete the mobile phone market, management shops, product transactions and other operations, and through the mobile phone to see where the 3D scene.

〉〉 Past and present life

Dug the original 56 net CEO Jianjun as general Manager

The biggest advantage of "Yiwu purchase" is the price

In fact, as early as a few years ago, aware of the importance of E-commerce, Yiwu Mall Group has invested heavily in the creation of small commodity City network. But after all these years, because the lack of enough attention, the original resource-rich site has been tepid, and even the locals rarely know what the original site is doing.

Yiwu China Commodity City Information technology company marketing director Lou Weijin said, "Yiwu purchase" under the Zhejiang China Commodity City Group Co., Ltd., and the original Commodity City Network focus on the release of commodity information.

Obviously, the commodity City network that relies solely on releasing information to survive is obviously not competitive. The future of "Yiwu purchase", in the concept of the operating party, will rely on commodity city entity market, playing a very large business-to-business shopping platform.

In the previous contact, the reporter found that the team seems to be the Mall group to focus on creating "Yiwu buy" one of the chips. The original 56.com video site CEO Jianjun was invited to serve as the new website General Manager, it shows the mall group's ambitions.

Jianjun Frankly, the mall group is the "Yiwu purchase" behind the enormous physical resources advantage, "Yiwu purchase" the core resources, is a commodity city more than 70,000 entity shops. And the match is a huge price advantage. ”

Controversy over the name "Yiwu purchase"

We can see the change of the concept of commodity city

Earlier, the small Commodity City network renamed "Yiwu Purchase" news in the Yiwu is not the path to go. In Yiwu Local forum, there are netizens posted that "Yiwu buy" homophonic "Yiwu dog", not very pleasant.

Also have Netizen said, this new name is very good, "Sogou, Sohu, cat, not all with animals, name is not important, can fire up, can let everybody remember important." ”

It has also been commented that as a traditional state-owned enterprise, can accept the "Yiwu buy" Such a name, can see the decision maker concept change, "it seems that Yiwu Mall group is determined to enter E-commerce." ”

For the discussion of the Netizen, the new head of the website Jianjun early heard. In fact, he was even happy to see the situation.

"In the quarrel, everybody remembers" Yiwu buys ", this is a good thing. "Yesterday, in an interview with reporters, Jianjun said. For most netizens, the original "China Commodity City Network", because too long, not too easy to be remembered;

Yiwu Commodity City E-commerce platform to be bigger, with a suitable domain name is very important.

Even if we call it "Yiwu dog", it's OK. Jianjun said that in modern society, the meaning of "dog" has become more and more plump and positive. "Yiwu Dog" is a loyal, Xiaoyi dog, will become an indispensable partner in everyone's life.

〉〉 Industry View

How to transform the advantage of physical resource to website

Is the key to success.

For the "Yiwu purchase" of the official online, Yiwu and the industry is full of expectations.

Zhejiang Network Business Association vice President, but also Yiwu "Amoy Bao" spokesperson of the Liu High, recently several times with the YIWU network business communication, found that we have a local network trading platform for Yiwu, or happy to see it.

"The trading platform is currently serving the physical market, but it can also be an active wave to the national network." Liu Wengao said that although the site is not short of funds and resources, but there are many problems to be solved in the future. For example, the Mall group is a state-owned holding Enterprise, state-owned enterprises in the mainstream culture, and Jianjun from Sohu to 56 nets, and then to "Yiwu purchase", embodies more of the Western business management concept. Coupled with the Web site business model is still in the exploration phase, how the two running-in, very important.

The same channel and resource advantages of the Silver Thai Network CEO Liao Bin that the online shopping market is undergoing subtle changes.

"Price advantage of course occupies a very important position, but sourcing, brand, logistics, after-sale, etc. also occupy an increasingly important position." "Liao Bin said, he has done statistics, now select the users of online shopping, more than 50% more focus on product safety and brand," how to ensure the traditional advantages at the same time, actively to provide customers with quality sourcing, and do a good job after-sales service, may be the traditional enterprise to pursue the process of transformation needs to think about. " If both, it will be able to occupy a certain market share in the field of E-commerce. ”

〉〉 Exclusive Dialogue Jianjun

"Good faith" business to provide prices, can not be higher than the wholesale price

"Yiwu Purchase" officially on-line, the reporter to its boss Jianjun conducted an exclusive interview. For the future development of "Yiwu purchase", Jianjun full of confidence, but also said that he has done the site is not profitable preparation.

Reporter: "Yiwu buy" want to build what mode?

Jianjun: Although the site name and domain name has changed, but based on the Yiwu market, the service of the vast number of small market operators and buyers business purposes unchanged. In the future, "Yiwu purchase" will be closely around for the entity market Service principle, only in the market have shop operators free to provide online business premises.

Reporter: In the face of Alibaba and other electric giants, "Yiwu purchase" What is the future advantage?

Jianjun: Or the real market, compared to the online market, the real market is more honest, at the same time manageability and controllability. The information we publish will be more accurate.

Reporter: How to attract buyers?

Jianjun: Absolutely cheap price. We will introduce the logo of integrity purchase, in front of the enterprise name Show by "Yiwu Purchase" exclusive award of "Integrity purchase" honor logo that is the integrity of shopping shops, representing the price of integrity, quality, integrity, service integrity of the three shopping security, is Yiwu to the vast number of users recommend key business groups. The prices offered by these businesses will not be higher than the wholesale price, if the violation will be punished. (Qianjiang Evening News bay perspective)