8 Small and beautiful O2O cases: Beyond the Giants ' games, entrepreneurs can find opportunities

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The domestic internet is like a feudal hegemony, bat three points in the world occupy the various commanding heights of the Internet, each industry has been made into a "giants of the game." But there is such an industry even the Giants are also very "headache"--O2O, Baidu collect glutinous rice line strength, Ali received High German layout lbs, Tencent is a micro-letter dozen World wide Internet.

In fact, the real O2O is not so complicated, besides the Giants, there are many opportunities for entrepreneurs. This article from the foreign media selected 8 small and beautiful cases, let us see how to put down the O2O in the end can glow what kind of charm.

1, douche parking--to let the jerk of parking everywhere

Russia's major cities in the parking phenomenon is very serious, blocking the door, blocking others car, occupy the sidewalk are not uncommon things, and the headquarters of the Russian capital, Moscow, the online newspaper the Sanlitun launched a "Douche Parking" (Er, meaning "SB parking") LBS Free Application, aimed at exposing random parking behavior and using digital media pressure to admonish people to regulate parking.

Douche parking users see the car after a disorderly stop, you can take photos and enter the car model, color, license plate number, and so on, and then the application will be through the IP address of the car near the location of the computer users (often including the parking lot of friends and relatives, colleagues classmate, neighbors Oh!)), Let them see a very conspicuous banner on the Sanlitun and its cooperative website, the above "XXXX" (license plate number) Here is annoying to you, just as it is on the road of XXXX (street name)--and, to be sure, to get rid of the ads, you have to share information about the vehicle to Facebook.

2, hiscox--use Wi-Fi hotspot to sell insurance

Hiscox, a UK-listed insurer, uses Wi-Fi hotspots to advertise for small business potential customers--people who log on to BT OpenZone Wi-Fi wireless networks near Hiscox outdoor ads will see the digital ads and call the insurance business directly; Hiscox ads will also appear on the Wi-Fi login page.

Hiscox's potential customers are mainly small businesses, so their ads use Wi-Fi user information and information about locations such as airports, auto shows, hotels, business centers, and so on to advertise to these potential customers. As a result, the hits on these ads are 5 times times higher than the traditional online display ads.

3, McDonald's--efficient promotion of 24-hour restaurant business

At the beginning of 2012, One-third of McDonald's restaurants in the UK began operating 24 hours, and McDonald's needed to promote them--after observation and analysis, McDonald's found that most of the customers who would dine late at night were tourists and night-shifts rather than "party animals" that streamed through the shops, So McDonald's ads are being advertised by tourists and night-shift cash machines and gas stations, encouraging them to download the new "Restaurant Finder" app, and to advertise the app's mobile ads on websites that people often visit at night. The app can take users to their nearest McDonald's 24-hour restaurant and use the "geo-fencing" technology to send messages to users around the restaurant.

The campaign won several industry awards and received a good result-the "restaurant Finder" app was accessed 53,000 times during the promotion, while McDonald's invested 1 pounds in 2 pounds of sales.

4. Meat pack--the business from Nike and Adidas

South America Guatemala's fashion sports insole Meat pack in its name "Hijack" (meaning "rob") customer integral mobile application added a plug-in, when users walk into Nike, Adidas and other competitors ' stores, GPS function will show them the countdown discount information- At the start of the discount range of up to 99%, and then every 1 seconds to reduce the 1%, until the user walked into the meat pack store to stop the countdown.

Within a week, more than 600 customers came running from their competitors ' stores, one of whom received a 89% discount.

5, Toyota car-let the child in the back seat together "drive"

Toyota has launched a lbs mobile app called "Backseat Driver" (meaning "backseat Driver"), which brings a lot of fun to the kids sitting in the back seat, while the parents who drive the car are concentrating on driving. The application provides the user with an attractive virtual car, which is the same as the real one that the GPS has identified. Through the Foursquare API, users can collect all kinds of landmark points along the way and exchange points for the personalized decorations of virtual cars.

The application was launched in April 2012 and was downloaded more than 100,000 times in half a year.

6, target-into the store to send points, convertible gift card

May 2012, Target department store in the United States and mobile coupon application Shopkick cooperation, the introduction of "into the store to send points" activities. Customers can get 60 points in the store, earn more points on some promotional days, and get extra points for scanning certain items. These points can be used to redeem target gift cards, Facebook points, itunes downloads, and many other rewards.

7, Ledou special--gps with AR to attract customers to treasure

In June 2012, in order to publicize the new 2012 winter garments and some designer works, the French clothing retailer, Redoute, opened a virtual shop in 10 French towns, where customers only use the Ledou "street Shopping" (meaning "shopping") Augmented reality to access these virtual stores. In addition, the application also carried out a virtual treasure hunt in 56 towns, the user according to GPS instructions to find virtual treasures, you can have the opportunity to win Ledou, Nike and other brands to provide prizes.

8, Fraser department store--with operators to provide users Wi-Fi and shopping guide

During the 2012 Christmas shopping season, the British Department of Fraser (House of Fraser), in collaboration with mobile operator O2, offers O2 Wi-Fi wireless networks free of charge to customers in 11 stores. O2 's real-time positioning service provides a range of promotional information based on the location of the customer, including rich media news with vivid pictures and video displays, and Fraser's own mobile apps will further provide customers with more special offers and information about their activities in the store.

From catering to the store, from the lbs to the electricity quotient, above eight small examples all have the unique charm, rather than the modelling in the O2O market tall stalwart, lets the small and the beautiful creativity make the O2O depth each person life detail. The above eight examples do not have a background of large internet companies, but also prove that the O2O industry's subdivision is not any internet companies can be biased. It is not easy to build a platform, do affinity products difficult that.

At present, O2O is still in too young too simple state, entrepreneurial opportunities. To apply the words of Joe's Master: to the cause of simplicity. Perhaps more suitable for the current O2O market.