A brief analysis of the economic growth of the Internet by the way of rapid sowing

May 20, the news rapid broadcast company for suspected piracy, received a 260 million yuan ticket, but because the company refused to sign the site, the Shenzhen market Supervision Administration has implemented the lien service. This means that the fast-seeding, with its roots in the principles of hormonal economics, will be punished.

Before the visit in the article "on the tip of the tongue of the fast broadcast" 2014 net "activities in the yellow sweep of the first food" in the analysis that the fast-sowing "grassroots sin" has two layers meaning: first, the grassroots, the lack of original, piracy rampant, the second is related to the yellow content, violates the Thomas? In the Seven sins, arrogance, jealousy, rage, laziness, greed, The last two sins of gluttony and lust.

The French Open punishments speed without leakage, quickly broadcast to today's point although deserved, this again to the Internet, especially webmaster who sounded the alarm: involved in yellow gambling is the way, the more half step will be caught. We had to rethink the principles of the Internet's hormonal economics when we were asked to sigh about the rapid sowing.

The hormonal economics of the Internet

In the early days of Internet development, piracy and pornography were the "original sins" that promoted their development. The demand for erotic users, and then the emergence of the Internet innovation cases. Back in the the 1990s, online payments were a successful practice in the erotic industry, and online payments were accepted by the public for nearly a decade.

According to a 2010 survey by ISSL (Analysys Secure System Lab, Internet Security Systems Lab), about 12% of the world's Web sites offer more or less pornographic content. The internet economy is "get cock silk of the World", and the Internet pornography users themselves is the Internet's highest quality users, if you can control the needs of these users, also means the most stable flow and access.

A survey shows that of the 3,500 pornographic domain names surveyed, 3.23% of the 269,000 sites it hosts contain adware, rogue software and viruses. For advertisers linked to pornographic sites, ISSL researcher Dr Wondracek once described: many pornographic sites use covert means to make it difficult for users to escape, such as using JavaScript catcher to keep viewers from leaving a Web page, Or use a script to direct the user's clicks to other affiliate sites.

From Google's advertising service Double-click Statistics, pornographic site traffic and data traffic is very impressive, in the world's top 500 independent visits, dozens of are pornographic sites, in all search engine requests, One-fourth are related to pornography, in all Internet downloads, More than one-third are pornography. This means that the hormonal economy is one of the sources of global Internet revenue.

The fast-sowing, the economic road of the Netherlands

By the end of 2011, the number of weekly active users of the fast-seeding has reached 200 million, which can be equated with the big cool pictures of the domestic video website. According to Eric's statistics, in the first quarter of 2011, the fast-broadcast in the video player coverage of the average number of people over the storm, Thunder and other veteran video player manufacturers, become the new boss. The 2011-Year fast-seeding revenue is about 100 million yuan.

In 2013, the relevant law enforcement officers detained the fast-seeding company's servers, after the relevant personnel one identification, one of the server opened half found more than 3,000 obscene pornographic video, the case is very serious, and clicks are very large, the relevant departments now on the fast-seeding company-related applications and columns for testing, Now carry out investigation and forensics, for this reason, after investigation and verification, fast-seeding companies exist to disseminate obscene information of the behavior of the plot is very serious.

There are statistics that the domestic only rely on the fast-broadcast piracy film and television content of the site on as many as tens of millions of dollars, which more than tens of thousands of sites close to 10. This is only the case of pirated film stations, and the development of more covert, more powerful money-absorbing pornographic sites, there is no statistics. Have senior webmaster guess, this part of the business every year the overall size of the market, should be ordinary pirated video business more than twice times.

According to incomplete statistics, at present, the fast-seeding income over 300 million yuan, including three: first, the window ads open, and the second is the agent of the game, and developers, including advertising and game revenue accounted for half; third, software bundled promotion, the main manufacturers include Baidu, Tencent, Sohu and other Internet companies.

Hormonal Internet case

"High user quality, natural pay habits, pure cock wire." "A few years ago the Internet erotic site webmaster to the Beijing News reporter so summed up the characteristics of the Internet erotic users." In the face of the cake, domestic internet entrepreneurs are also hard to resist temptation. Domestic yy voice, 9158, six rooms, and so on, most of them have a hint, "you know" clear expression. Either obvious or obscure, whether or not it's a borderline, is the beneficiary of the internet's hormonal economy.

Some media reported early last year that 9158 of the parent company's website shows that the company's own products including 9158.com, the annual revenue of 1 billion in 2012. 9158.com and its subordinate many subsites total has more than 20,000 video chat rooms, registered users 100 million-200 million, active users 20 million or 30 million, at the same time online about 700,000, monthly revenue close to 70 million yuan, accounting for the entire industry income 70%. Last July, the size of the six-room revenue was expected to be around 400 million yuan a year, more than 30 million a month, and six rooms are expanding user and profit margins through new acquisitions and clients covering handsets and pad.

And nowadays the most popular mobile terminal hormone-type interconnection technology is the micro-letter, MO, and so on, often micro-letter about bubble, MO about Cannon, and so on, more often media reports of micro-letter, MO about gun fraud. In addition to YY voice, 9158, six rooms and micro-letter, MO, in fact, internet dating is also a hormone-type Internet.

Internet Hormonal economic model

A woman who had been a female anchor in an interview with the Beijing News reporter said: "In a video-screen show site as a female anchor, as long as the customer requirements of the basic will be satisfied, such as wearing sexy, bare breasts, even for customers to dance, and even customers will tease, although dare not refuse, but also have to cope with, Otherwise, customers will not send virtual gifts if they are unhappy.

One has to do Huang Station experience webmaster said, the domestic yellow IP, on the network games, fun users, the yellow line trading, Viagra drugs and other natural attractions, and yellow-related small sites also buy well-known IP ads, the guests diversion over. Other recessive income also includes female anchor private chat fee, group attack "the rich person" expense, even under the line transaction "intermediary fee" and so on.

For content and services, it is divided into value-added and prepaid payments. The former Representative is YY voice, 56, six rooms, such as: yy female anchors call on fans to send flowers gifts, and yellow novels, yellow comics and some reality photo show, but also paid access, according to the number of reading chapter fees. The latter representative is 9158, and other beauty chat room is a member system (prepaid), need to recharge members to enter some chat channels, another, yellow sites, forums, etc. also take membership system, that is, members can enter the privileged plate to see more "high-quality" films, pictures and so on.

Following an analysis of the Internet hormonal economic model and the Internet hormonal economy, we can conclude that the principles of hormonal economics are widely used in the Internet and are also a way of making many Internet fortunes. Just the Internet hormone economy in the moral, legal and institutional edge, the economic model of the various, so that the Internet in the hormonal impulse to grow, fast seeding is only one of the "clean" typical.

New Media Research Network | discuz! Enthusiasts Network (aidiscuz.net) founder Ahan (micro-credit public platform: Tj-xwsszyz manuscripts qq:1102251679) original, original address: http://www.aidiscuz.net/ article-189-1.html, copyright, reproduced Please indicate the source, author, web site.

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