A diamond is priced at dozens of yuan, do you dare to buy it?

　"Billion Power network News" a diamond price of dozens of yuan, you dare to buy? A variety of certification, you can tell? are the Diamonds in South Africa really better than those produced in other countries?

Recently, in with a number of diamond industry veteran communication, billion power network found that the diamond as a high-end consumer goods, online by the "fake" situation can not be ignored, it is really "deep water."

Material false Low price showmanship

A senior diamond sellers to billion power network said that there is a large number of Taobao dozens of yuan of diamonds, these are not real diamonds, but to zircon, Mosang and rhinestones and other materials in the fake diamond sales.

The sellers pointed out that the diamond as a high-end consumer goods, the price is naturally not cheap, in addition to a very small special case, the market price of 500 yuan under the diamond can be determined to be a fake. "The wholesale price of zircon is two cents a grain, while the same weight of diamond prices may be tens of thousands." ”

And the zircon, Mosang and so on and diamond in the appearance of very similar, inexperienced consumers are difficult to distinguish by the naked eye. The above sellers, there is a simple way to distinguish between true and false drilling is: to see whether the diamond sold by the professional certification bodies issued by the certificate, generally have the basic certificate can be determined to be true drill.

Cheap "Diamonds" sold on Taobao

Certificate Fake Shoddy

However, billion power network in the further understanding of the process, although the identification certificate, can be determined to buy the real drill, but because the different levels of the diamond price difference is great, so there are businesses to play a certificate of attention. Industry insiders pointed out that at present, there are thousands of diamond certification, including national accreditation agencies issued, provincial agencies issued, and many universities issued, all kinds of certificates of "gold" there is a big difference.

At present, a common phenomenon on the Internet is that businesses take "low-level" certificates "fooled" consumers. On the one hand, lower-level accreditation agencies to issue each certificate to collect less money, businesses can save costs. On the other hand, in the appraisal process of the low level appraisal organization, the merchant is easier to pass the gray means of the relation, bribe and so on, the diamond rating by the low-key high. On the contrary, the high level accreditation body is very strict audit, almost will not happen similar situation.

According to the Diamond Bird COO Liu Shihao introduced, the most recognized by the United States is the gem of the GIA Diamond Grade certificate, as well as by the national jewelry Quality Supervision and Inspection Center issued NGTC Diamond Grading certificate (commonly known as State Inspection certificate).

In addition, even more, direct counterfeiting Gia and other authoritative institutions of the certificate. For this situation, the industry also gave a solution to the proposal: to Gia as an example, GIA for each diamond issued a unique number of certificates, was laser at the waist of the diamond, consumers can use a magnifying glass to view the number, and then to Gia's official website inquiries.

Smuggled tax evasion

As the main origin of diamonds in South Africa, Australia and other overseas countries, so the majority of domestic sales of diamonds need to import. According to the Billion power network, the Shanghai Diamond Exchange is China's only diamond import and export trading platform, all the formal channels of entry of diamonds need to pass this platform.

A diamond wholesale business in Shenzhen, said that the current online sales of more than 70% of diamonds not through the diamond exchange, but the smuggling of the way to enter, to achieve the purpose of not paying tariffs. and pay tariffs and do not pay tariffs, at least 10% of the difference in cost, the 10% difference will also be reflected in the final price, resulting in smuggling channels to enter the diamond price lower, can occupy more market.

These people pointed out that although the main domestic sales of diamonds by import, but can not indicate the origin of foreign diamonds than the domestic quality better. At present, there are also a group of sellers through the concept of the main diamond origin to increase the price (for example, a very hot "South Africa Drill"), which is purely consumer-fooled.

"Diamonds have no origin, only quality, and diamonds from South Africa do not mean better than other countries," he said. The person said.

In addition, in the research process, the billion power network also learned that the diamond electric dealers "fake" there are more fishy. For example, sales in the process of various reasons do not open invoices in order to achieve the purpose of tax evasion.

Liu Shihao, a diamond bird, says that, in general, businesses sell diamonds in addition to VAT, which requires a 5% excise tax. If consumers do not get invoices, once the purchase of the diamond problems, will not be able to safeguard the rights of businessmen.

"The certificate is false, the smuggling province tariff, does not open the invoice, many diamond merchant's extra profit is this to come out." said the senior diamond seller.

Imitation of international big-name phenomenon less

A traditional jewelry brand, the head of the electric dealer said, compared to the electric platform on the clothing, bags and other categories of large number of counterfeit international brands unscrupulous existence, diamond category imitation goods less.

The analysis, the reason, mainly in Cartier, Tiffany and other internationally renowned jewelry and diamond brands have not yet power, nor in the domestic electric business platform to launch sales.

On the other hand, jewellery diamonds 90% or more are generated online, compared with bags. "Chinese people buy diamonds is still the main wedding ring, for marriage to choose diamonds, are generally very cautious, so in the purchase of international big-name more willing to go to the offline store." When buying diamonds, consumers also tend to go to the field to see the diamond fluorescence, fire color. And offline services are also the important support for these big-name prices and brands. ”

Billion power network found that, although in the product directly hit the international name of the case less, but the online sales of Cartier with the same paragraph, Tiffany and the same paragraph, Chow Tai Fook Diamond sellers are many see, suspected infringement of the brand's intellectual property.

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