A few points to be noticed in video marketing from the failure analysis of Sony Ericsson

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As the internet has become an integral part of many people's lives, video marketing has risen to a new level. Various means and techniques abound. Even Bill Gates predicted in the 9374.html > World Economic Forum that the internet would "bounce" the status of television in five years. This is partly a sign of the momentum of Internet video.

What are the elements to be aware of in video marketing? In order to cater to the interests of netizens, and to achieve the spread of communication between, how to find a balance? Below I will be the Sony Ericsson Video marketing case for you to analyze what video marketing should pay attention to.

Recently, such a video has been widely circulated online:

In Beijing subway line Line 13, the subway is near to Bell station, a young man in the car with a mobile phone to play bowling game, this man's bowling posture is really so, bowling is quite good, the mouth is still from time to time to send a cheerful voice "YES". In the door is about to close, the young man slipped to, will be a mobile phone out of the door, causing the car wife laughter, and this man can only be grilled door helplessly watching the phone gradually away from their own!

The "Two mobile gamers in history" has caused a lot of laughter, and people have laughed at the man as a "hand-out man", and the video has been constantly forwarded.

Laughter, many people are asking: what game is so fun ah? Which one is this cell phone?

Because the video does not show the obvious product features, most people think of course that this is the iphone, so the process of forwarding the video is gradually affixed to the "iphone" video tag. Indeed, the iphone has a bowling game and is also a gravitational sensor. What's more, it seems that most people think that this kind of game is naturally the patent of the iphone, and the iphone is flashy, cool and fun.

In fact, the original source of this widely circulated video was the official Sony Ericsson website. This grainy, seemingly candid ad is a promotional video made by Sony Ericsson for F305C phones.

Sony Ericsson in order to maintain the mystique, let as many people to spread, Sony Ericsson did not show in the video of their own product features, follow-up also lack of continuous follow-up.

In this way, Sony Ericsson made a viral marketing advertisement for the iphone free of charge.

Turner Network Reviews: If the market has a very scary competitor, then do not cover up your brand, feel that consumers will take the initiative to discover your existence. Video marketing of course to pay attention to fun, but if the emphasis on fun, and ignore the function of the spread of the brand, or to send a video to the internet on the line, do not need follow-up and guide the topic, Video Marketing has lost its role, there may be like Sony Ericsson such a Weishing joke. This article transfers from: www.wstdz.com reprint please indicate the source.