A good chance to sniff out a marketing promotion from top site rankings

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If advertising agencies can provide a "killer" list of websites, it also means that these sites have good digital advertising opportunities.

Last week, Time magazine released its list of the top 50 websites for 2010 years. These sites include a variety of industry sites and vertical sites, ranging from music, video, family and children, to sports, finance, shopping and other categories. When you look back at this list, you occasionally find that there are websites that you are unfamiliar with, but often frequented by consumers, and believe that this discovery will be of great interest to you, especially in the digital marketing perspective.

Indeed, this year's list of best websites does include some good competitors. As marketing partners, they can provide adequate services. Some sites may already be on your mind, and some sites may not provide third-party advertising at all. However, they all have one thing in common: they are unique in their similar sites and can attract millions of of active Internet users.

Next, the authors introduce some of the best websites, point out their special points, and explain why they can get the title "Best Website".

Sports website Citizen QSL

Sports enthusiasts like to talk. They talk about the news or gossip about their favorite team or athlete, and cheer them up for a big game. What better way to promote this communication than social media so that the fans can communicate with other fans online?

This is the function of the sports website Citizen QSL. The site was acquired by Yahoo earlier this year, offering a wide range of services, including online fantasy leagues and games, Facebook and its mobile apps, field ratings, and quiz games related to every kind of guessing sport. Through these social and mobile products, citizen QSL links consumers to sporting events of interest, where users can do all of their activities, including chatting with Facebook friends, predicting events through iphone apps, and sharing ideas with friends. For advertisers, sports fans are an ideal target crowd, with the addition of a series of highly interactive content products, Citizen QSL become an important site to cover these people.

Advertisers can also sponsor applications, or tailor them to their own needs. In a promotional campaign at Burger King (Burger King), the brand sponsored the Great League of America's Dream Game "Beat the Streak", resulting in highly integrated advertising results. Some Burger King brand elements such as "Burger King" the logo is integrated into the whole game. As a result, the game is more powerful when it adds features that do not deviate from the sports theme.

Drinks Category Blog Investigative eats

This self-proclaimed "world's most popular food and beverage blog" to a certain extent, the use of the Web site on demand, as a unique flavor of the site. Investigative eats has 1.5 million users, including investigative eats, investigative eats New York, Slice, today's hamburgers and photograzing, which include blogs, videos, message boards, and editorial content. There are a variety of news and information, from readers ' recipes, expert advice to the restaurant, to investigative eats community friends ' comments on the restaurant. Every valuable source of information for food enthusiasts is presented in a sticky, interactive way.

Any other competent digital advertising partners can provide the advertising products, investigative eats can provide customers, including video roll forward ads, video post-roll ads, various sizes of banner ads, communications sponsorship, text ads. But given that investigative eats is first and foremost a trustworthy online community for the benefit of its customers, buyers will not hesitate to use this feature for publicity, so investigative eats will also create customized advertising campaigns for customers to improve brand reputation.

To promote its brand, ice cream brand Haagen-Dazs in its name "Haagen-Dazs Love Bees" advertising campaign sponsored a investigative eats video. Through the move, the company is trying to help scientists identify the causes of bee deaths in the United States and try to protect them. Haagen-Dazs Video sponsored by the investigative Eats website shows the bees ' pollination of fruits and crops at the scene. This kind of documentary video can not only enlighten and educate, but also play a certain role in entertainment.

Parenting website Babble

There are a lot of parenting sites on the web now, but given the increasing number of parents who are now being upgraded to "parents", that's a good thing because they can provide some guidance to these parents. There is a place where they are sure to find a fresher, newer version of the guidance that is babble.

The editorial team behind the site clearly knows what modern parents want. Babble has a number of useful articles, including how to choose names for babies, health knowledge during pregnancy, recipes for babies, and a warm moment for a star father and daughter. There are many celebrity interviews, blogs, polls and research. Essentially, the site is like the integration of US magazine and BabyCenter, which focuses on the most fashionable parenting stories.

Like most parenting sites, babble attracts a wide variety of advertisers whose target groups are either moms or people who compare photo printers and baby recipes online. Some brands, such as Curiosity diapers, help Pampers and Abbott (Similac), work with the site to create personalized activities. For Abbott, the brand's ads ran on the babble site last week. The brand has launched a Babble home page ad for its newest product, and sponsored an online questionnaire on "Baby tummy problems" that Abbott can use to supplement its consumer research with data obtained from the survey.

In another activity, Clorox sponsored a "bacterial cradle" activity. The event invites mother-level characters to explore the origin of the bacteria, especially the kitchen and playground life chart. The tool, of course, uses the Clorox company's products to tell them how to avoid and deal with these bacteria.

"Since we are a newer site, we have more flexibility in how we build our site and less restrictions on how we advertise." "Alisa-Volkman (Alisa Volkman), vice president of sales planning, babble Media, said. "We think it is important to advertise and allow ads to cover web pages in a way that attracts readers and meets the goals of advertisers," he said. ”

(Original: September 2, 2010, compiled: Zeng Cui)