A novice to the management plan of the real estate website of the county

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Little brother just did a city-wide real estate site, because it is a county, cities are not very big, so please identify the reference, consider relying on the site and offline publicity, to achieve a small brand effect. I do not know if there is a similar experience to communicate with friends. There are several main points in my mind.

One: Website construction and optimization in two steps

Home optimization

Now online sites abound, I looked at our local several real estate sites, mostly information, home, including second-hand housing, new house, rental, decoration and so on a series of information. And a lot of banner ads, much like SouFun's City home page. I personally think that this approach to the mature, high weight of the site can be implemented, but for the new station, and consider the user's experience, I choose to do the home page to do a comparison, second-hand housing, rental information at a glance, there is no advertising, the speed of the Web page can also be opened. Users can quickly find the information they want when they enter the site. Unlike other sites, light about the floating ads occupy the home page open 30%, users have to click two times to first close the ads, and then look for their own needs of things.

Inner page optimization

My real estate site has no registration issued second-hand housing, users do not need to register can publish their own second-hand housing or rental information. But considering that now everyone is a rhythm of life, I added a link to the information release page, a word to sell a house or rent, click to jump directly to a new page, users can directly write key information and phone can be released. Most of the owners of the property are middle-aged, and most of the Internet technology is not very skilled and does not want to spend too much time to fill in the house. This ultimately optimizes the user experience.

Information management

Timely deletion of outdated listings, the new real estate information to be as detailed and complete. The page provides more useful information to the user. As well as the recommendations of boutique listings to be carefully reviewed.

Second: Offline promotion

Rent a façade in the city, a good sign set up, a real estate information department. Depending on the city's several DM advertising page from the second-hand housing sales start, the site to the store as a brand foil, stores can launch home to deal with the sale of leasing business entrusted. Print the Crown has a real estate network of business cards and clothing, strengthen the website publicity and store credibility. Stores to be sorted out commissioned to sell boutique listings for customer reference.

Believe that after a period of efforts, the site plus stores operating mode in the county can achieve a good small brand effect. Then you can consider the new house, the development of this property. After a while, my younger brother summed up some of my problems in the process of implementation.

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