About the domain name URL in the SEO function

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I recently in the English station, and to a Hong Kong friend made a traditional Chinese station, of course, these two stations do, all need to do SEO, after all, two new stations are required in search engines have a good ranking, in order to get better traffic. The following articles, talks and related to each element of the URL, in general, the domain name in the SEO function should be very limited, at least more useful than the domain name there are a number of elements, such as materialization point, you can analyze http://www.bzkz.org (this is the URL of the website) and http:// Www.bzkz.org/xuzhi (this is the URL of a column under the site), the following will be from the weight of these two URLs to analyze the optimization of the domain name.

Google's ranking factor

Under the quality of the website, the domain name age row second, domain name particularity row Tenth

Under the keyword, the domain name with the keyword is ranked fifth

The number of "/" occurrences in the URL is sixth under page quality

Feel, spend thousands of yuan to tens of thousands of dollars to buy a domain name is not worth it, in fact, there is a point to find out, the domain name here is www.xxx.com, and here the URL is www. Xxx.com/xxx/xxx/index.html, most companies want to buy back is www.xxx.com, they consider the main reason is

1. XXX is their brand name

2. XXX is the most likely coincidence of customers to spell out

3. XXX is what they used to be

4. XXX is strongly related to their company

And in our SEO consider can be viewed from two angles, one is the user experience angle, one is the search engine optimization angle;

If the user experience point of view, the above 1-4 points will be more important to consider, that is, 1-4 points to find the domain name

If by the search engine optimization angle, please allow me to half assume, half citation, half inference.

Inference + Discovery (you should also have noticed):

1. Customers will use the product name search, and very few use the brand name search (specifically to see brand awareness)

2. www. keyword. com function is still considerable? (This is mainly English domain name)

For example: Baby product, car

Of the 10 items found in Google, there are at least 5 domain names or URLs with these keywords,

And you can experiment with more keywords, even more than one word can be tested,

You will notice that www. keyword. com, the vast majority of very close to the first place, please pay attention to his original optimization, there is a part is obviously no optimization. Here can be a reverse thinking, mainly we do not know the domain name age, because from the rise of the Internet years ago, these www. keyword. com may already exist?

3, Google will automatically split the domain name, basically do not need "-" symbol, Google can be very good spin-off in the domain name of the keyword, such as BZKZ, whether the site http://www.bzkz.org, or www.xxxbzkzxxx.org, You can see the name of the car in Google is bold.

4. Basically you arbitrarily play a group of English phrases (two words), at the same time in two words by now most SEO suggestions plus "-", you will find in the google.com basically out of the "-" domain name, but is "/" more at the same time ranked also higher, which can be inferred for the application belt "-" The domain name is basically not too big seo function? Instead, apply for two English (one to two) words linked to the URL, because Google will automatically separate word, or two-word split.