Advertisers directory: The secret to success in online advertising

Consumers really care about advertising. This fact may not be like listening to advertising critics, but easy to ignore for marketers. Because advertising is a way of disseminating information to consumers, it can help them to learn about new products and services in all aspects of basic necessities.

Advertisers begin to define cultural perspectives and try to inspire consumer subculture. They incorporate these into all aspects of the media. Make the right ads for the right product and http://www.aliyun.com/zixun/aggregation/17574.html "> AD release at the right place and time, which is the most attractive to consumers."

In most cases, advertising is everywhere. But that doesn't mean consumers can find what they need anytime, anywhere. Assuming I only have a dollar now, I was fascinated by a very interesting banner ad, and when I clicked on that page, I didn't find anything. I can imagine many consumers will come across this situation.

If you're not sure about that, then you can look at the way traditional print media are advertised. In addition to providing source guidance, many magazines provide a list of advertiser listings that clearly identify each company's contact and website address. And in the publication will also provide some popular products trends, such as fashion, weddings, home decoration, etc., can provide readers with the necessary advertising information.

You can call this behavior an attempt by editors to provoke an advertiser's self-awareness. Because its customer base is constantly changing. The recent "Architecture Digest" magazine has released a new marketing web site whose main design, architectural content and advertiser system, product information, competitions and horse races are all from magazines. Even above it offers a list of advertisers ' sources that make it easier for users to find sofas and marble tiles that are ideal for them.

Condénet (the name of the building's online publisher) thinks that similar promotional features will become a popular trend, with no typical advertising monitoring on marketing sites or a traditional network advertising unit. But maintaining paid content and ad hoc advertising comes from magazines. It also makes it clear to editors that the difference between editorial content and advertising. At the same time, from the interests of readers can be sacred to the distinction between the church and the country.

This form of Web site has a great effect on consumers. They can expose the print ads in the context of the relevant content. That's what they're aiming for. Users can get extra information through source guidance or marketing sites like building summaries.

For an ordinary Web site, when advertisers buy a particular niche, they need to click on the ad right away if they want to get more information. This behavior interrupts the flow of media consumption and may prevent many quality customers from responding to advertisements.

There is only one choice between the convenience and value of the print media in the process of advertising to the target group. The Advertiser's message is to be seen whenever the user needs it. Both of these advertising vectors are very important, but the era of online advertising has passed.

Daily research shows that magazine ads can be well accepted by consumers. Recent dynamic theory studies show that 53% of consumers have positive or positive attitudes towards print advertising. Only 24% of consumers have a positive attitude toward online advertising. The relevance of advertising is a factor in the advertising, but when the advertiser to display the graphic ads to consumers, can a more traditional way to understand the perception of consumers?

While comparing print ads to online advertising is not as simple as Apple's, the pattern of advertising across offline media has raised a very interesting question: is it possible to take online advertiser catalogs on the Internet? In addition to making advertising information more valuable to consumers, is it possible to mitigate the pressure on users of online advertising to some extent? Is it possible to change the way users browse through annoying online advertising to get information without having to click on ads immediately?

Here I would venture to say a list of advertisers may be the best way for consumers to change their attitude toward advertisers while improving their advertising efficiency.

(Original: May 1, 2008; compiling: Wang Bailei)