Advertising strategy for commercial websites

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New air interconnection to do IDC since, no less advertising. Advertising is generally 468*60 format, the most common, but also most commonly. Personally, it is not easy to put ads too complex, small pictures to take a simple color, the image of a large focus on visual impact (but not too fancy). Below, the new air interconnection to talk about the common Advertising Alliance and professional website advertising strategy Bar.

1.Google AdWords Advertising Strategy

Companies or individuals who have launched Google AdWords know that Google AdWords can set keywords, unit price caps, and monthly consumption amounts. For this aspect, large enterprises if want to get more flow, for funds enough, you can choose some competitive keywords, such as: Virtual host, domain name registration, website construction, these in the Baidu index can be found, there is a certain amount of traffic. And for individuals without funds, to avoid these high-priced keywords, you can set such as: ASP virtual Host, ASP space,. com domain name registration,. cn domain registration, and so on, of course, these keywords less traffic, so want to get in Google search recommendations need to add more such keywords, Increase the unit price of the keyword, which will improve the display of the ranking on the right side of Google.

To do Google AdWords ads, it is important to know that Google AdWords ads usually match the content of the Web page keyword. That is, if a page has multiple virtual host such keywords, then optimize the virtual host ads display.

2. Baidu Theme Advertising Strategy

Did not try to launch, but the individual think and Google AdWords have a difference, Baidu support to the left of the rankings, Baidu left the ranking in the previous effect is very good, but now because of increased competition, malicious click a lot, and everyone spell prices. The first price is very high. To the first ranking, the customer pull back may not be enough to pay advertising fees, but can increase their own brand accumulation, because of its high price, not suitable for long-term placement in the first place.

For the meager profit product, the competition is quite big, caused a certain waste. If it is a product of violence, competition is not a very big keyword, it is suitable for launch. It depends on what kind of products.

3. Ali Mother Advertising Strategy

For Ali mother ads, the new air interconnection has been emphasized to see the home page of each site, see ads show the location, is not very obvious position, Ali mother advertising should be more advantages, can choose their own advertisers, as long as they judge correctly, many visitors are very valuable, Even if the other party saw your advertisement did not buy your product, also got a publicity, increased publicity is easy to build a brand.

Some webmaster class site, it seems that the flow is very large, probably more than 3,000 IP, in fact, when you point to his site, see the column has a QQ space code, and his entire site traffic, QQ area code related traffic accounted for more than 95%. Therefore, the IDC company puts the advertisement on this kind of website, is equal to send the money, does not have any effect at all. Everyone knows, but as far as I can see a lot of it is to buy its advertising, it is not estimated how to audit his website.

Ali mother of the site's traffic and Alexa rankings are listed, there is a benefit, there are some of the site traffic cheating, so to see clearly, no Alexa rankings of the site, do not advertise, forget the flow of how much. For Alexa rankings, but also the specific circumstances to determine whether true.

4. Advertising Design Strategy (other)

When launching IDC ads, do not only consider the common advertising format, you can consider some, small, large advertising bit. Small can be creative, such as "180*60 format ads." You can consider the animated GIF effect, plus the combination of animation and text, the final display of the company's logo, such as:

For large ads such as "336*280" format, you can consider a certain visual impact, and let people think about space. The picture is suitable to have certain characteristic, do not simple static JPG picture, like that then wasted the big picture the function, the visual impact effect like:

For advertising is a learning, for advertising is another learning, two kinds of learning good combination, then play a role will be unlimited expansion. Hope that the IDC industry or other network industry personnel can well ponder the mystery.