After Apple pay, the Giants are stirring

With the launch of the IPhone 6, the Apple product line has once again seen a symptom-level one more thing-apple Pay. Whether it's the Apple ID that needs to be tied to the card at first, or the passbook and touch ID of the early layout, or the belated Nfc,apple continues its consistent product rhythm.

Apple ID accumulated a large number of binding card users, passbook management of various card information, Touch ID Let the identity authentication experience simple and smooth, NFC is to extend the tentacles to the offline merchant. Although all the chicken soup of the mind is stewed afterwards, it has to be admitted that Apple has to go every step is a divine recruit, in the qualitative change before only to do quantitative progress, "preparation, waiting for the opportunity."

In contrast to Apple's step-by-step, Google launched the mobile payment product Google Wallet as early as three years ago. Relying on a culture of open source, Google has historically been united with cards, POS hardware, NFC chip makers, telecoms operators, smartphone makers and offline retail groups. It's a big battle to scare the rest of the mobile-payment products of the same period.

But seems to be a perfect industrial alliance, but has been implemented for more than three years has been tepid, the use rate is not high, the reasons are also different: The industry chain partners have the mind, the user experience is not more convenient than credit cards, the cost of the transformation of the merchant side equipment is too high. Market cultivation is always a long and difficult process, even the big crocodile such as Google is no exception.

After all, Apple Pay and Google Wallet are two ecosystems-ios and Android. Both are trying to get users to move within their "power" range. After all, the operating system is the ultimate gateway to mobile Internet. If Google Wallet is a brave pioneer in nurturing the market, the Apple Pay is more like timing's "better product", which also embodies the philosophical thinking of two different companies.

In any case, the battle between IOS and Android's operating system has been burned to pay, from the line to the line, the war is imminent. As a VW user, whether it's the IPhone's entourage or the Android system's iron powder, we will live in no suspense under an invisible network, from the purchase of a book on the network and consumer door of a cup of coffee between no longer any difference, a forever online world is really coming. BTW, as if Millet also registered a payment company, in the development trend of the OS Ray always see very clearly.

In addition to the super ecology of the system, some smaller ecosystems are also considering paying questions, such as:

The Broken "Treasures"

A short time ago, PayPal from ebay split independent out, some people say late also some say wise, just as when the acquisition of someone said that the expensive is also someone said Smart. The split is more or less a bit of a drag, whether it's the frustration of ebay's management or the deliberate consideration of the upcoming mobile payment area. Neither the name of the "mobile payment originator", as Square, nor the timing of the election, led to an opponent like Apple Pay. However, from this "divide-and-split" process, we can also glimpse the history of Internet development:

Early payment system is attached to the platform of a necessary module, no large volume of moisture and user flow of supply, simple payment companies are difficult to grow up. Today's payment system is the infrastructure that the entire Internet economy needs, as ubiquitous as telecoms networks and cloud services, and independent development is more likely to become a giant.

Remote viewing history, if not entangled in details, Alipay split than this PayPal split early 3 years, had to secretly admire Ali people. Left a Alipay, so that a symbol of the WEB 2.0 Alibaba listing more like the return on investment to meet a homeopathic, investors, employees, management, everyone happy.

and represents the future of the Internet Alipay, but also firmly in the hands of Ma Yun. Payment as a tool, backed by banks, finance as a product, which is obviously a much bigger story than E-commerce, an internet food chain top story. In Who can become the first on the planet to break the market value of 1 trillion of the company's conjecture, Alipay should be able to top the list.

In the future, believe that e-commerce companies that also have a strong payment system will be able to separate the business, at least to create a completely independent brand to operate. For example, Bezos's Amazon and Liu's Jingdong.

Social networking ambitions

For IM or SNS companies, the game is the most common mode of change, and the profit is quite abundant, such as the current Tencent game and once Zynga. However, the structural fragility of this model of profit also restricts the further development of the company and the long-term bullish of the capital market in some way. The search for new outbreaks has become an important issue for such companies, and this time everyone seems to be looking to the payment industry.

From an ID point of view, a bank account and an Internet account are actually something: identification. Since there is a natural similarity, we don't have to be so surprised when micro-letters, Facebook,twitter,snapchat collectively, turn to pay. The collective tacit understanding of IM is the inherent attribute of the inevitable-have a strict identity authentication system and a complete chain of social relations.

Micro-credit payments turned out to challenge the status of Alipay in the domestic payment industry. Last year's "Battle of the War" is actually the back of two of paid products in hand-to-hand combat. and a micro-letter red envelopes Let those who never tied card consumption of instant become micro-letter payment users, but also let people see the power of IM virus transmission. In the future, O2O will certainly be a point in the micro-letter payment force, because it is the intersection of "Super entrance" and "Human Connection".

Social king Facebook used to have a secret project where any site can log on with a Facebook account and pay for it on the site, and then Facebook balances it with the site.

It seems that the ambition is too big, cause at the beginning of card organization, credit card company, payment gateway are not very support, and finally nothing. Otherwise, Facebook, which connects a billion of people, can easily become the world's largest banking system. Now, in Messenger, Facebook seems to be coming back, vowing to extend the link between people and money from information. Maybe one day our bank card will have Facebook in addition to Visa and MasterCard logo.

A lot of recent news has shown that Twitter and Snapchat have invariably chosen to pay for one of their profit models. From the published business process, from the flow of information directly extracted from the purchase will and merchandise, verify the identity of sellers and buyers, through social data for risk control, and then directly completed payment. This is not only to avoid the display of advertising to the disturbing, but also in line with the demand for mobile end consumer experience.

If there is no accident, line and Kakao Talk will also be in the near future to add payment function, IM group to go to let the busy payment industry instantly bloody up. After all, the connection between people is the connection between people and objects.

The retailer's counterattack

While internet companies are figuring out how to subvert online businesses, the offline retail giants are not sitting idly by. Watching the media industry, advertising industry, communications industry and other industries in the Internet era of the difficult, smart retail giants began their own revolution.

Starbucks has long cooperated with Square and developed its own APP and independent payment system, and today Starbucks has become the most frequent mobile payment transaction in the planet. The US retail Alliance, led by Wal-Mart, recently began to-currentc its secret weapons, a new mobile payment tool. The inclusion of 75% of US retail companies is likely to put the entire society in the era of mobile payments. In China, Wanda and Baidu, Tencent together set up the "Million" Wanda Electric business, it is clear to the O2O to the end, the establishment of a large and dining empire.

Retailers are definitely an undervalued group, especially in the era of so-called internet thinking. They built a perfect supply chain system, and very early based on large data analysis for procurement, transportation, warehousing, inventory, distribution, after-sales service management. The establishment of membership mechanism is also a very long history, for points, prepaid cards, credit consumption mechanism is also familiar and familiar.

Its marketing and marketing strategy has also introduced many advanced technologies such as data mining and machine learning. When internet companies try to get involved in paying such core benefits in a very light way, hoping to build up a "middleman" between retailers and their customers, it's not hard to understand how the retailer will retaliate.

Through the "Do not fit" and "do their own" mode, the retail giants are easy to open up the existing payment system, providing users experience a good consumer experience. But their real challenge comes from the interior, the industry chain is long, the department is lined up, the mountain is huge. How to balance the interests and build such a platform-wide IT infrastructure is an ultimate problem. For example, in Wanda Electric business, you say is to pay with micro-letter, or Baidu Wallet, or Wanda's own payment products?

A new generation of subversive people

On the Quora of the American question and answer website, once there was a question: "What is the most feared Paypal gang in Silicon Valley, not from a semiconductor company, but a paying company?" Was it a bunch of geniuses that created a common industry, or did a magical industry sharpen a bunch of young talent or did they achieve each other? This may not be important today.

So we saw Jack Dorsey's mobile payment company, Square,chris Larsen, the Pay network company Ripple,max Levchin's new credit card company Affirm,lucas Duplan's social prepaid card company Clinkle. Everyone is advancing one of the oldest activities in human history in their own way. They are not afraid of the strength of the OS, ignoring the pressure to pay predecessors, not afraid of the edge of IM innovation, the retailer also appears to be.

Let's look at their various styles of grand ambition!

Jack Dorsey Philosophy:

Payment is never about money, but the exchange of value between sellers and buyers.

Chris Larsen's dream:

We build not the payment network, but the future of money.

Max Levchin Definition:

The data is the new currency.

Lucas Duplan's Heart Chicken Soup:

Each transaction should be warm and deliver value.

Whether their fate is to grow into new giants or to become an important part of the Giants ' acquisitions, we will see a new history. End with the words of Visa's father Dee Hock: "This is a gift for everyone on this planet."