Aging Innovation and persistence

As the CEO of customer-Prudential products, the founder of Network excellence, entrepreneurs aged in the road of innovation has never stopped the pace of progress. His entrepreneurial experience also gives young people who want to start a business a lot of things worth learning and thinking about.

Recently, according to media reports, every customer Prudential product CEO aged said, where customer innovation is actually "user-oriented" thinking the most stupid way, innovation is determined to try and error, see the big trend, looking for a breakthrough point, day after day to go forward.

Aging pointed out that Beijing's E-commerce enterprises from 2000 he and Lei do excellent network, do not sell fakes also pay taxes. Excellent network from selling the first book, where the goods from selling the first shirt began to pay value-added tax. Although not selling fakes, but also losses, but also tax, but long-term value is no doubt.

Aging also introduced where the goods from entrepreneurship began to the present, user-oriented development concept. "The so-called innovation is determined to try and error, to see the big trends, such as the Internet wide market space, looking for a point of entry, day after day to move forward."

"We sell clothes on the Internet, users can not touch the kind of things ordinarily is unthinkable, is very difficult to carry out an action, every customer launched a 30-day unconditional return, test on the face, Cod." "Old thought, this seems to be innovation, but in fact, the user is the most stupid way of thinking."

Attached: The full text of the aged speech

Every customer sincerity Product: Create the new History of world business

Distinguished guests, Weiwei director, good afternoon. We have said many times that we do not want to advocate positive energy, this advocate requires us not to joke, also not to brag. Today, the organizers of the Conference, whether the Ministry of Commerce or the Beijing Municipal Commission, in the history of more than four years of customer-prudential products, is our competent units, is also a strong supporter of customer prudential products.

This morning, the head of the Ministry of Commerce and director Lu of the Beijing Municipal Committee made a unanimous request to me is to firmly believe that the value of their own brands, do not move towards the platform price war, I was a little surprised, I think the two leaders they are more than capitalists and analysts sober, they are more than capitalists and analysts have more common sense.

A few days ago a reporter for today's Beijing intersection interview me, asked me to say that Beijing's E-commerce enterprises and other cities than the advantages, what is the disadvantage? Supposedly the internet retail is not geographically, but this question is still very interesting, so I choose to answer this question. But I reckon the TV reporters will delete the wonderful part of my answer, so I choose to say it here.

The essence of my answer is that Beijing's E-commerce enterprises from 2000 I and Lei they do excellent network, the biggest drawback is that they are not afraid to sell fakes, but also very stupid, do not know on the one hand selling fake sales can be said to be the site of the seller, on the other hand can also be indifferent to, So the biggest advantage, I think is also dare not sell fakes, but also pay taxes, sound also very stupid, do not sell fakes also pay taxes, this let some shrewd businessmen heard must feel really stupid.

One time I received a call from a so-called big seller's entrepreneur who asked me about his tax question, and he didn't know how to answer it, because his company took cash every day, and his wife put on a wallet to deposit a bank, not even a bill. I would like to tell him that the network of excellence from selling the first book, where the goods from selling the first shirt began to pay value-added tax, and later feel that tell him also no use, because this is different road, different from the Tao is not to seek to say is this truth. But this is indeed the advantage, because from now on the number of Bei E-commerce enterprises have become a model of good faith service, although not to sell fakes, but also loss, but also tax, but the long-term value has no doubt.

Today, the theme of the conference is to innovate for the source of service-oriented, around this theme I said below, where the customer sincere goods.

At the end of May 2007, the twinkling of an eye is 5 years ago, I and Lei began to prepare the goods, the starting point is only to make shirts. What we wanted to solve was our own clothing problem. October 18, 2007, the first issue of advertising on the reader, the first day more than 10, of which 80% are telephone orders. 2008 27th, we tried to promote the Internet, the harvest is very large, since then began to lay the foundation of Internet brand sales. But the entire 2008 also limited in the shirts, POLO, casual pants these several standardized products.

In the 2009 we thought about whether we could be a men's brand on the internet, partly expanding the range of products, but not quite sure what the future was. Until 2010, because of T-shirts, canvas shoes and other star products appear, only to firm the pace of the rapid fashion goods. Looking back on these today, I would like to say that the so-called innovation is determined to try and error, see the big trend, such as the Internet wide market space, looking for a point of entry, day after day, and service is actually the user-oriented.

For example, we sell clothes on the internet, the user can not touch the kind of things ordinarily is unthinkable, is very difficult to carry out an action, every customer launched a 30-day unconditional return, test on the face, Cod. It seems to be innovation, but it is also the most stupid way for users to think.

Innovation is endless. At this time last year Lei on the eve of the listing of millet to me to describe the future of the Internet mobile phone brand, to tell the truth, I am not so convinced, but who can think of millet mobile phone online less than a year, has sold more than 2 million units, but also has been in the state of out of stock. If every guest is the largest fashion brand on the internet, then millet mobile phone is now the largest mobile phone brand on the internet, but also a major innovation in Beijing's E-commerce.