Agriculture driven by electronic commerce accelerates modernization

According to the relevant statistics, at present, our country registered in the rural shop has 1.63 million 0, and mostly concentrated in Jiangsu and Zhejiang Coastal information developed areas. However, in the Midwest, there are a lot of information in rural areas, online agricultural products trading such things are still a new thing for most peasant friends. Before, the Ministry of Agriculture called for a meeting to study the deployment of agricultural informatization at the meeting, and the meeting pointed out that: to promote agricultural information resources sharing, information systems interconnection is the current important work. And in the rapid development of the Internet today, in the end should be how to promote the development of agricultural products e-commerce? So that farmers, especially those in remote areas can also enjoy the well-being of agricultural informatization?

12th, Gansuchen held the walnut production and marketing of Cheng County Walnut. (photo by reporter Bai)

Yang Guang network Beijing September 15 News (reporter Meng Yonghui overheating Bai) According to China's rural voice, "Three Agriculture and China" report: Not long ago, Gansuchen Walnut on the network has caused a lot of people's attention. 12th this month, "2013 China Longnan Cheng County Walnut Production and marketing of the joint trade Fair", county on the spot signed nearly 4000 tons of walnut purchase and sale of the contract, the amount reached 200 million yuan. County County committee Secretary Li said that farmers in the past to sell walnuts is not so easy.

"When the Cheng County Walnut passed, many parts of the country did not know it. In the region of their own production, their own sales, buy themselves, sell themselves. Especially remote, transportation of some farmers, his walnut mainly by the foreign merchants to take the above acquisition, he himself to go to the county to sell, transportation, labor, such as combined with a uneconomical. ”

Traffic inconvenience, poor information flow, coupled with the weak marketing awareness of some farmers, agricultural products "difficult to buy" has been a problem for the vast number of farmers.

This year, Cheng County began to use the Internet to sell walnuts, and then opened the market, has been with Beijing, Shanghai, Hangzhou, Shenzhen and other consumers to establish a direct marketing platform for fresh walnut. Now, open shop, with E-commerce, to become the Northwest Township farmers sell walnuts new trend. Cheng County Su Yuan Township farmer Liu Powder Mei:

"This is convenient, and can sell money, in fact, the intermediate link reduced, he directly to meet with the merchant, walnut from the internet to sell better, the output value also went up." We now have an e-commerce in the county, the county's e-commerce also with others such as the acquisition of green Husk walnuts, to our son to buy. Sometimes the township can also supply the organization. Logistics, we have to collect, the county unified hair, this will reduce our worries. ”

E-commerce promotes farmers ' modernization

According to a white paper on agricultural products published by Ali Research Center, agriculture-related e-commerce from the beginning of 2009 in China's rapid growth, from the beginning of the farmers on the Internet to sell local products, to form a village, town, county units of the supply and sales industry groups, such as Suining, Jiangxi Province, Qingdao, Zhejiang, Zhejiang Jinyun North Mountain Village , Hebei Qinghe County, Zhejiang Suichang County. Data show that only 2012 on the Alibaba trading platform to complete the trade volume of agricultural products amounted to 20 billion yuan. Alibaba Group Ali Research Center senior experts Chen Liang said that e-commerce into the countryside, to bring farmers not only to drum up the purse, more important is to promote the modernization of farmers and rural areas.

"I think e-commerce in the modernization of farmers and rural modernization will play a role." First of all, farmers will be transformed into Internet users, to enhance the application of his skills. Second, he through the internet consumption, online shopping, his living standard has also been improved, for the modernization of farmers has a very positive role. With the increase of farmers ' income, the electric business has led the development of the surrounding industries, such as logistics, telecommunications, telecommunication and so on will pull up, the whole rural economy will achieve a promotion. ”

Rural network, logistics facilities lag behind the bottleneck

According to the "China Internet Development Statistics Report" released in July this year, the Internet has become more and more popular in China's rural areas, and rural netizens are becoming an important engine of growth in China's internet. Although the growth trend is rapid, the proportion of the rural population, which accounts for more than half of China's population, is less than 30% in total. On the other hand, there are differences in the construction of network facilities in urban and rural areas. Lives Gansuchen Tan River Township Choru flat this year also ready to use E-commerce to sell walnuts, open shop, but no computer has become his present problem.

"The county seat is convenient, we still have a certain difficulty here, because the network speed is slower." We have a village of more than 40 households, less than 10 computers. And the Internet only open to the township, village level he concentrated a big place open, small village is not open. We are more dispersed, less than 40 households. The network is still not smooth, after all, the rural conditions are limited. ”

It is a big problem to carry out electronic commerce, farmers ' internet and rural network supporting facilities construction. In addition to the Internet difficult, logistics and transport is restricting the development of agricultural products of the bottleneck.

As the saying goes: "To Rich, first road." "and the development of agricultural products E-commerce, but also the need for supporting logistics products delivered to consumers." Many rural specialties are fresh produce, the transport conditions for refrigeration is relatively high. Gansuchen, Deputy Secretary Zhang:

"Now the difficulty is in the entire transport process of quality assurance, is going to use the cold chain, but the price is too high, and another is in the process of refrigeration to prevent mildew, this is the technical problems we are studying." ”

In addition, due to the late development of rural e-commerce, there are some problems of management and mechanism is not perfect, agricultural products e-commerce supporting environment needs to be improved. Agricultural products, especially fresh produce in the standardization of the existence of deficiencies in the industry, there is no uniform requirements, which led to the current agricultural products transactions in shoddy phenomenon, "high quality price" is difficult to do. County, Deputy Secretary Zhang:

"For example, after we bought walnuts this year, some people shoddy, or quality can not be effectively protected, our government through the business system can give him some warning, must be a good brand." ”

Recently, the State Council issued "on the promotion of information consumption to expand domestic demand," a number of comments made clear that to expand mobile e-commerce applications, agricultural products e-commerce. The development of e-commerce in China's agricultural field is inevitable. With the gradual popularization of the Internet, the standardization of agricultural products will be strengthened. By then, agricultural products e-commerce or will enter a new era of prosperity and development.