Aiming at deformable pens and flat-panel intel/to launch low power chips

deformable pen Power/tablet will become a new battlefield for PC chip dealers. Thin, electricity-saving flat-panel devices continue to compress the growth of electrical shipments, resulting in the PC camp has turned to develop compatible operation and operation experience of the use of deformable PEN/plate design, open up new application market; In response to this design requirements, PC chip one, Two elder brothers Intel and Ultra Micro (AMD) have successively at this year International Consumer Electronics Exhibition (CES) to launch the Low-power system single Crystal Chip (SoC), the all-out scramble for the city occupies the territory.

International Data Information (IDC) PC/Computer Peripheral Senior research manager Jiangfang said that the recent growth rate of traditional pen-electricity shipments has been declining, 2012 years or even negative growth of the risk indicators, therefore, even if the economy slightly back this year, the estimated pen growth rate is only 2~3% water standard. By contrast, flat-panel devices have grown by more than 40% per cent in recent years, and this year Apple, Samsung (Samsung), Google, Amazon Online Bookstore (Amazon.com) and a number of PC brand Factory will continue to introduce new, so that the overall number of shipments to see 166 million, compared with the growth of 42% last year.

In response to market changes, PC chip makers and brand factories are actively transforming to grab a more futuristic tablet field. However, Jiangfang stressed that the current tablet market is still one of the biggest apple, so, including Asus, Lenovo and Sony (Sony), such as first-line PC factory to travel alienation strategy, the screen size is larger, and with the plug-type, slide or flip the keyboard of the deformed pen electric/flat to attract consumers. Optimistic about the new design needs, Intel, Ultra Micro also scramble to release dedicated low-power chips, competition for business opportunities pie.

Intel has launched the first 22 nm four core flat Soc--bay Trail at the CES show this year, with a performance of more than twice times the previous generation and a significant reduction in power consumption to achieve a 8 mm (mm) ultra-thin fuselage that will be available for Christmas holidays in 2013. In addition, the company also locks on thinner, longer battery usage times and a deformable, lightweight pen (Ultrabook) with a touch screen, releasing a fourth Daicouri (Core) processor with a power dissipation of only 7 watts (W) and excellent thermal performance, and it is evident that its research and development focus is no longer focused on traditional pen power.

At the same time, the Ultra micro also introduced two core acceleration processors (APU) at CES, respectively, the Ultra Low-power Windows 8 deformed pen electricity, the tablet special chip, and the high efficiency and low power Kabini processor used in the Ultra-thin pen-Temash. Super Micro Global Senior Vice president and product group general manager Lisa Su said the two products are expected to be shipped in the first half of 2013, in the wafer performance and power performance more balanced, the micro will be in the highly-developed deformable PEN/tablet market to enhance penetration.

As for the second half of the 2013, the Ultra Micro will further launch the APU code-named Kaveri, the wafer is expected to use 28 nm, and with a revolutionary heterogeneous system architecture (HSA) technology, to improve the total space, power consumption and internal core synergy operation Efficiency, And then enhance the micro-operation and computing equipment in the market competitive strength.

Jiangfang that although the traditional pen electricity still has certain demand, but the PC factory obviously has the action experience of the deformation pen TV for profit trump card, estimated this year will account for the overall shipping 8% and increase the proportion of each year, establish new product type. At the same time, the relevant operators will also continue to increase the strength of tablet development, to reduce the impact of the output of the output of the pen; At this stage, Intel and Ultra Micro are in the process of developing 4 watts of the following processors, will be closer to the arm-based chip Camp low power technology gap, thereby reversing the