"All in" move, those most "in" (tide) of the electric quotient

In 2014, Alibaba Group Chairman Ma Yun on the command of the group "All in (all-out)" mobile power.

Ma Yun said in an internal mail that mobile will certainly be the most important area of mobile internet era, Alibaba must move with hundreds of millions of users to DT (data Marvell), the end of the cloud, cloud rich end, the construction of mobile e-commerce ecosystem.

In August 2013, the micro-letter 5.0 version of the official release, opened the payment function, in the subsequent 5.1 new version of the addition of the harvest address function, micro-letter successfully took the important step of the electronic business. November 2013, the Beijing-East mobile end of the download has been more than 100 million, the flow reached Jingdong total flow of about 30%, the introduction of orders has reached the total number of Beijing-East orders 15%. The trend is already a mountain of rain, 2014 will be a year of mobile shopping.

Looking around the world, not only the traditional electric business giants such as Amazon, Alibaba, ebay, Jingdong and so on are in the layout and the power to move the end, and the market has emerged a group of mobile electric business in the field of unique rookie start-up companies, we together to find their figure:

1, cytopathic mobile phone shopping, the use of large data on goods and demand for effective matching

Cytopathic, a start-up company based in San Francisco, aims to provide customers with an interesting and efficient shopping experience, and its automated referral system can use large data analysis techniques to filter and push products close to the user's needs. March 14, 2013, cytopathic Company's mobile priority shopping app officially online, the platform is between the electric business platform and shopping display applications between the products. Unlike other mobile shopping apps, Cytopathic will not be based on Facebook, mobile phone platform SMS push shopping information, disturb the user's personal life, but through the user's registration information and the user's past behavior analysis, speculated that a group of preferences, when the user two times landing platform, Display the products that users expect to see without affecting the user's shopping experience. Cytopathic to the user to push the product information is a step-by-step process: The initial user browsing, cytopathic will only recommend some objectionable goods, as users use time and frequency increase, cytopathic can through more information to understand the interests of users, preferences, as well as the use of mobile end of the habit, Decide what kind of goods to recommend to the user. At present, Cytopathic has won more than 25 million users, with an average of 600,000 to 800,000 active users, with 60% users in the United States, Canada and other European countries, through a user experience and word-of-mouth approach.

2, Tesco virtual shop, mobile phone and Billboard interactive dual-screen

Tesco, the UK retail giant, unveiled its first virtual store at the London Gatwick Airport, with a dual-screen interactive model of mobile phones and large interactive billboards, allowing consumers to easily shop and deliver their daily necessities to the airport. Tesco at the airport placed a large interactive billboards, and the "refrigerator products" as the main shelves of goods, consumers can be in the waiting, sliding billboards to watch the catalogue, and through the mobile phone scan billboards on the bar code for mobile shopping. Tesco is bullish on smart-consumer habits in Britain, which predicts that by 2016, 90% of mobile phone users will be using smartphones, which will amount to 4.5 million pounds.

3, MOWBI mobile business application platform, mobile phone shop development Support

Mowbi is a start-up company based in Maine State, USA, founded in May 2010. Mowb.com is a mobile business application platform. MOWBI is dedicated to helping users of mobile terminals (such as smartphones, ipads, PDAs, etc.) to do business development and increase revenue. These users can be individuals, such as on the phone to open an online shop, can also be a business, such as marketing, promotion, payment and so on. Mowbi.com also offers "Go Native" (localized) services that allow users to develop apps based on the mowbi.com business platform, mowbi.com help users localize these programs into a Native app, and help users submit apps to Apple Stores, Google stores, BlackBerry stores, and so on.

4, pocket Shopping mobile platform shopping recommendations, chasing customer preferences

Pocket Shopping was founded in 2011, is a mobile platform recommended shopping class application software, the main personalized and accurate product recommendations. The use of artificial intelligence and Discovery engine technology, pocket shopping from 570 million goods in accordance with the user's personal preferences to find goods, every day featured hot goods, to help users realize a one-stop shopping Taobao, Cat, Jing Dong, where guests, suning and other shopping malls, anytime and anywhere to find cost-effective baby. The goal of pocket shopping is to use data mining as a tool for accurate recommendation, allowing users to complete the purchase behavior during the time of fragmentation.

5, Vente-privee luxury brand, online limited-buying

Founded in 2001, Vente-privee, a French company, created the idea of a time-limited rush to sell bargains on the Internet, mostly luxury goods. Its business model can be simply summed up as "brand Discount + Limited time to buy + authentic protection." Vente-privee hopes to continue to lead the wave of the flash-buying industry through the mobile end of a strong investment and a new layout. Vente-privee's mobile-phone revenues accounted for 26% of total sales in 2012, and the company's founder and chief executive, Jacques-antoine Granjon, said it hoped that most of the sales in the next few years would come from smartphones and tablets.

6, Zzkko cross-border electric business shopping guide, focus on social networking

Moving into the mobile field of Zzkko is a similar to the Mushroom Street and beauty of the cross-border electric business shopping site, focusing on fashion apparel products, social operation. At present, Zzkko will be the main target in the South American market, and with the foreign trade platform for the global speed of sales and cooperation, relying on large data selection, and the fast-selling docking API, the flow of all guide-speed sales pass. Its profit model is to charge 3% to 5% Commission on fast selling. Zzkko Most of the traffic comes from social networking sites. Among them, Facebook traffic accounted for more than 82%,pinterest traffic sources accounted for about 17%. Among them, data showed that 40% to 50% of Facebook users came to the Zzkko Web site by mobile end.

7. Eggdrop Mobile applications, publishing and exploring second-hand goods around

Geographic location plays a huge role in Eggdrop, Eggdrop is a mobile application that publishes and explores the trading information of second-hand goods around. Opening the Eggdrop can cover a 80-100-mile radius, which is essentially a user's daily activity range. Write the name of the item, take pictures and upload photos, pricing, plus a simple description, the transaction information will be successfully published to the Eggdrop, and you can choose to share Craigslist, twitter and mail options, so that more people see this transaction information. Eggdrop will classify your products in the background and list location-based directories that allow users to access them through applications.

8, Martha department store with mobile shopping, traditional giants of the transformation of the road

As a 130-year-old retail Group, Martha has recently launched a mobile-electronics business, hoping to connect customers through Martha's stores, internet and mobile device terminals. 2013, in collaboration with the American online makeup platform Taaz, Martha's multi-platform solution enables customers to have a consistent experience through all of their channels, and allows end users to access their photos and cosmetics via an account at the store, online or on their mobile devices. In April this year, after a 10 consecutive quarterly decline in sales of major businesses such as clothing, Martha's department store officially launched its own electric platform, replacing Amazon's network platform. The new network platform is expected to be seen as an important strategic step in Martha's transition.

9, Goodsie Mobile online retail platform, Dyi own online store

Goodsie is a mobile-end online retail platform, dedicated to DIY to build their own online store tools, as long as a few easy mouse, you can create their own online shop online, and with Goodsie created a simple elegant shop, on the phone also has a good user experience. Goodsie also has a mail system, sales analysis and other functions. Through the mail system merchants can create simple user mail based on past orders, purchase quantity, geographic location, etc. Sales analysis can provide real-time sales data tracking, such as revenue tracking, user type, payment methods, etc. Goodsie's new merchant can have a 30-day free probationary period and pay 15 dollars a month later, but if you want to get additional features like mail systems and sales analytics, you'll need to pay $40 a month. At present, there are about 1200 active shops on the Goodsie, with a monthly turnover of around 300,000 dollars.

The above mentioned transformation or start-up phase of the mobile electricity business, whether it is the traditional field of retail giants see the opportunities of mobile operators, the efforts to transform and attack, or focus on the mobile electric business in a specific niche of the start-up companies. No matter what kind of enterprises, are embodied as a platform for the future, mobile electric operators have several characteristics:

1, focus on customers, through data and social networking, to provide more in line with customer demand products;

2, mobile electric operators for small and medium-sized enterprises, and even personal businesses to provide more opportunities;

3, changed the traditional sales channels, brand-building products, but also changed the way customers get and maintain;

4, technology and business model is equally important, large data, social networks and mobile-side platform development becomes increasingly important.

As a company like Cytopathic, the giants of Amazon, ebay and Wal-Mart are rivals. As a subversion of traditional mode, mobile terminals are not only a "sales channel", but also a customer experience, the most effective and close way for platform/commodity to connect with consumers, and the path to represent the future. Both the traditional giants and the new ventures have a long way to go. The wave of changes in mobile power companies is the traditional electric business enterprises to borrow power mobile internet wings plump, or emerging start-ups from behind, or the emerging mobile internet giants to dominate. What can be seen is still a sign or wind direction, who ultimately can really take off, but also to market competition and evolution to give the answer.