All the road giants occupy the consumer credit, the consumer finance will become "blue sea"

After the interest stage, love learning loans, staging and other stages of the shopping platform, Beijing-East Finance's credit payment products-campus white, announced the march into the campus market for millions of college students to provide credit payment services. Prior to this, Jingdong and Ali also launched the "Beijing-East White Stripes", "Day cat Stage" and other consumer financial services. Industry analysis, the next three years, China's Internet Consumer financial market scale will break through hundreds of billions, consumer credit will become a fierce competition in the key areas of innovation. For the electric business enterprise, this will be a lasting battle.

The giants of the road to the consumer credit

The rising of the university student staging market, let the electric business big Crocodile Jing Dong also want a piece. Recently, Beijing-East Finance announced the introduction of campus white-stripe service. It is understood that the Beijing-East Campus White-stripe application scene is, in college students rational consumption of books, food, clothing and other low-cost categories to provide services. And as early as last February, Jingdong Mall on the launch of a member value-added services, to meet the conditions of the BoE high-quality members in Jingdong Mall "first consumption, after payment" of the credit service.

Another electric business giant Cat has also launched its own credit services, "cat instalment" to support 3, 6, 9 period of payment, 3 period free of charge. Recently, the Ant micro-loan also combined with Taobao, cat jointly launched a "flower chant" network shopping services, through this service, the user in Taobao cat shopping can be the first "credit" to achieve "this month to buy, next month," the online shopping experience, this is the "cat stage", after the Ant micro-loan launched another section for personal consumer services. Gome, Suning, etc. also did not fall, have launched a delay or installment products.

In recent years, consumer finance has become an indisputable field. In addition to the electric business big crocodile, the market also appeared the interest installment, the Love Studies loan, the installment music and so on dozens of installment shopping platform.

In the face of credit, the traditional advantage of business by Cross-border Electric business enterprises "Cross Knife Love", the bank has created an unprecedented sense of urgency. CCB and other large banks of E-commerce platform to carry out its credit products, but also spared no effort to set up a consumer finance company. At the end of last month, Societe Generale established the industrial consumer Finance AG in Fujian opened. Subsequently, the TCL United Hubei Bank and other established consumer finance companies have been approved. In the industry, there will be more capital to compete after the award.

Consumer finance will become "blue sea"

The internet age has spawned many innovative models and thinking logic, and the traditional industries may be subverted at any time. In the financial sector, the rise of the internet is undoubtedly the biggest subversion.

With the acceleration of the information consumption process, the loosening of government policies and the rapid change of consumer demand, China's consumer credit market has been greatly developed. According to the 2013 China Household Finance survey, households with credit needs, such as housing, automobiles, education and daily consumption, accounted for 39.35% of all Chinese households, but only 15.82% of households received loans from formal financial institutions.

The Boston consulting firm's report, "Winning the way: China's retail banking innovation model Breakthrough" pointed out that, because of China's credit consumption market in the initial penetration rate is low, the base is small, consumer consumption has been increasing, the demand played a driving role, consumer credit concept has gradually been accepted by Chinese consumers, and policy liberalization and support will be a strong impetus to the development of consumer credit business. The central bank is preparing to launch a personal credit service enterprise to issue licences to build a private credit system.

Ranking, co-president and chief operating officer of the consulting Group, said that with the rejuvenation of the consumer group, the change of consumption concept and the escalation of consumption habits, the next 5-10 years of consumer finance will be the new business of Internet financial enterprises to explore the hidden treasure, which is undoubtedly a big boon to the credit business.

At present, China's consumer credit mainly includes housing, automobiles, student loans, large consumer durables, personal credit card overdraft and other loans and other varieties. data show that 40% households have consumer credit demand, in 2013, China's consumer loan balance scale of about 13 trillion yuan, The general consumption loan scale of about 400 billion yuan, is expected to 2017, the national consumer loan balance will increase to 30 trillion-40 trillion yuan, the general consumption loan scale will reach about 3 trillion-4 trillion yuan, China consumer credit market will explode in the future.

Differentiated competition will be a "protracted war"

It is a good thing for the consumers to pay the credit market and intensify the Internet financial competition. However, whether the guarantee model supported by large data is applicable to the risk control of credit payment business is still a problem. Taking the Beijing-East Campus as an example, the students ' rational consumption and the credit status of this group is a big test. Therefore, set up a set of their own credit system, in the business design, team composition, product function, model monitoring and other aspects of the full process of risk management requirements, fully integrated with Internet technology and bank wind control concept, designed to prevent credit risk effective processing mechanism and process.

At the same time, the popularity of the internet for many opportunistic people to create a living space, imitation plagiarism intensified. But the regulatory policy has not yet clear internet finance is a battleground, homogenization of competition is unavoidable.

In the end what kind of products are most praised by consumers? This is a problem worthy of the consideration of electric business enterprises. Differentiation can not only stay in the slogan and publicity, but to really fall into practice, the final analysis is the difference between products and services. At the same time, the electrical business enterprises to create differentiation is not only in product innovation, the electric business enterprise brand operation should have a special personality and concept, rich brand connotation, through the brand in the consumer's resonance to stimulate consumer interest, the formation of consumption dependence.

Both traditional enterprises and e-commerce, are in a new era of enterprise value realization. The road of differentiation is not good, the road of innovation is never smooth sailing, the electric business enterprise needs to be ready for "long combat". With the help of the high efficiency and convenience of the Internet, we create a win-lose ecological circle for investors, financiers, producers and consumers.