"Always very quiet," the Golden Eagle Trading Group began to sound

March 28 News, in the field of electrical business "has been very quiet" golden Eagle Trading Group began to sound. Recently, the golden Eagle Business executives said publicly that the development of the electric business has caused a large loss to the company's operations, the future intends to counterattack through the mobile Internet.

Golden Eagle Business Chairman Wang in the annual results of the press conference, said that the rapid development of domestic electrical business, is expected to cause 15% of the loss of the company's business, the company will actively explore the future O2O platform as a response.

Golden Eagle Shopping Center

Golden Eagle Chief Information officer and Vice President Wang Mingyuan revealed that the company last year in the development of online business investment of about 40 million yuan, the future will continue to invest money.

and for specific electrical business planning, golden Eagle Business Direction for the mobile internet and O2O. Wang Mingyuan said that the Golden Eagle concept of O2O has been thinking for a long time, that O2O is not a simple line up and down single, offline to take goods so simple, must realize mobile, social. "If it is possible to reverse the sale of a pure electric business, I think the mobile terminal will be the biggest opportunity." ”

Billion power network learned that, in fact, Golden Eagle has begun to take steps in the mobile Internet. As early as in 2012, Golden Eagle trading on its own mobile client "Palm golden Eagle", according to Wang Mingyuan revealed that the current Palm Golden Eagle app total download volume has exceeded 1.1 million.

Palm Gold Eagle Positioning page

Palm Gold Eagle Points Mall

It is reported that the main functions of the Palm Golden eagle in the market activity information release, product recommendations, integral exchange, etc., but at present, whether the brand discounts or products recommended, Palm Golden Eagle does not support users online orders, only to provide users with specific location, guide users to the offline consumption.

In addition to independent mobile clients, the palm Golden Eagle has plans to launch mobile payment forms online. According to its official sources, the company will launch a full mobile phone payment and mobile electronic coupons this year. Wang expects the golden Eagle will have more than 50% counters available for mobile payments this year, and will invest about 40 million yuan in the future to improve the electronic business.