Analysis of website promotion by experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

There are many kinds of website promotion, seemingly many people also said that, but most of them are not very complete, more complex, we like the next site to promote the method, the author is actually not what capable, just through the domestic several major platforms in recent months of the actual operation, basically all the site promotion methods, have done a corresponding attempt and comparison, Have had some experience, can carry on the depth summary, the elder brother cannot say lets the stray person be able to find the light and the attribution through this article, only enters my meager power to let everybody have a reference coordinates, gradually enters the ranks of the professional stationmaster.

1, search engine promotion

Search engine promotion is divided into business promotion and website optimization promotion

Commercial promotion: Commonly known as bidding, I personally to the concept of bidding is a business can do bidding, because the common characteristics of corporate Web site is.

1, the website column structure is few, may send the article the column structure, at most is the company news, the industry news and so on, the structure is not necessarily suitable for the optimization.

2, the enterprise website renewal cycle is slow, many enterprises are several months do not update the content of the website.

3, the Enterprise website browsing quantity is low, the keyword is aimed at the latent user and the company, moreover many comprehensive factor browsing quantity is very low.

The advice given by Saint Vin is:

After all, Enterprise is a business organization, since it is an organization, as long as can determine the due benefits, should be able to consider input, this is the basis for rational decision-making, but the enterprise must pay attention to the flow conversion rate, the flow of traffic into customer resources, a lot of corporate website promotion is to lose in the

I have seen doing a good job of network marketing some enterprises, generally are two-pronged, edge to do optimization, side do the bidding, and so optimize to do up, bid slowly fade out, is very good choice, optimization too time-consuming.

2, website optimization promotion

Bidding rankings just in search results, your site appears in front, is a very simple and good understanding of the concept, but the site optimization to promote more complex, we should understand

1, site optimization through the structure of the column to organize, more user-friendly browsing to find their own effective information, I believe that every enterprise culture has a "user satisfaction."

2, optimize and original site content, professional seoer is a certain amount of writing ability, planning ability, they will create the content of the site, every day will write related articles, to ensure that your company's website is unique. This enterprise can be regarded as: "Enhance the enterprise in the management, professional, technical, cultural image, belong to the market strategy." "I believe that any meaningful enterprise, or individual, will be accepted and loved, and this is a professional seoer and always important work."

3, good communication, if after the first two steps of the quality of your site has an absolute upgrade, then it must be a good spread, so that the wine can come out from the deep alley, to obtain more traffic, this is what we call keyword ranking, there is through the submission or with the cooperation of large platforms, through them to bring traffic.

4, monitoring data, determine the site traffic rate conversion, the flow of traffic into real resources and customers.

Enterprises should have such an understanding of seoer, the current market spread of the website promotion, basically are based on the ranking of the site, rather than the form I explained above, but I still have to mention that everyone's energy is limited, if not from the quality of the start, you have to start from the quantity, the real seoer is basically to do their own products, Or with several large enterprises to do long-term cooperation.

Enterprises through a reasonable web site optimization produced by the marketing effect, is very stable, and continuous, gradually improve the real marketing.

2, website favorites, and Web site navigation promotion

360 have web site favorites, QQ also have, many sites have, may wish to push your site to more people, this will increase the chain, Web site navigation and this is the same reason, its purpose is to increase the chain, increase traffic.

3, Blog forum soft Text Promotion

Blog Forum has been the vast majority of seoer like, but the latest Baidu algorithm on this aspect of the weight is reduced, we briefly introduce today, and then expand

Can go to each major blog to establish their own corporate blog, and adhere to update every day, so that both to cultivate high-quality blog, but also to increase the chain, build a large cross promotion platform

Forum soft text promotion, need to have a professional author, speculation, on the writing has requirements oh, and post is a manual work, the human also have requirements

Today, the weight of blogs and forums has decreased, as a professional seoer will often help enterprises to do related promotion, my personal suggestion is that long pain is not as short as pain, Seoer can consider building a station group to form their own marketing outside the chain of resources, of course, I said the station group is built on their own strength, not random collection, With what station software to operate, that is not a long-term solution.

4, mail marketing Promotion

Mailbox promotion or can bring a good conversion rate, enterprises can also be considered, and the corresponding cost or a lot less, it is worth noting that the bulk of the mail, not garbage mass, garbage hair, but also to plan the theme, writing, monitoring the degree of user acceptance and so on.

5, rebate category promotion

Ali mother launched a rebate category to promote, that is, users of your product ads, free to place in their own website, and then someone through his ads to buy your products, you should be with the other party in accordance with a certain rebate for settlement.

Rebate Category Promotion:

1, low cost: The cost of enterprises can be thought well in advance, low no one response, high their own can not withstand, but these are their own decisions.

2, the risk is small: rebates are based on the effectiveness of marketing to do rebate, so the relative risk

But note:

Rebate Category website promotion, the premise is the product novel, has the price competitive advantage, the quality competitive advantage, the enterprise must have the mature electronic commerce management system, remember that cannot appear when the delivery is not good, the user is not satisfied with the situation, this will affect own brand image, also may incur the partner dissatisfaction.

6, the portal industry website Advertising Investment

Advertising investment in the industry web site, because it is a vertical site, a large number of potential users, conversion rate is very high, but the cost is relatively large. Portal traffic is relatively high, the cost is also large, general advertising can be up to 78,000 day.

Industry website advertising suitable for some to do the national market has a certain competitive professional brand, good potential customers corresponding good products can be operated, high cost benefits.

Portal site, although the flow of a huge, but he is not vertical, so put ads, is generally a more comprehensive customer types of enterprise launch, targeted at the long tail of the page in the keyword matching delivery, today This topic does not do too much elaboration.

7, 58 classified information Site promotion

Now many business-to-business sites, classified information sites are numerous, this mode of promotion and forum posts are similar, but the stability of the chain is higher, but also an excellent promotion mode

8, CPS Advertising Alliance Promotion

I personally do not recommend this way, vaguely now a lot of CPS Advertising Alliance, are beginning to do the brush IP business, that is, the use of scattered webmaster throughout the country, everyone click on the site, and the site's ads to obtain improper enrichment of the way, the whole software, automated mode is impossible. Chances are you're being framed.

The above has Zhuhai website construction Holy Text Network original release, welcome reprint, but please specify the source: http://www.zhsite.net/seo/siteseo/20100815/125.html