Analysis on profit model of building materials websites

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The author is a website construction company is engaged in the network promotion, previously on the building materials kind of website did not have the thorough research, a few months ago contacted Changsha local a building material business, only then to this piece to dabble slightly. Compared with the construction station and optimization, some of the building materials products sales are too lucrative. This article talks about the current mainstream building materials company profit model, but also talk about the author and customer cooperation project profit model.

First, do the platform

Building Materials home site to do the most well-known platform for the number of beautiful Lele and Qi home network. This paragraph is mainly about beauty Lele profit model. Of course, we are the first choice from the structure of their website, business and other circumstances to analyze.

From the image of the United States Lele website structure we can see that the United States Lele is a typical O2O website. Both online e-commerce and offline entity store tightly combined, at the same time to group buying, snapping, personalized customization and other services to attract customers. To the Forum and other interactive forms of increased customer retention.

The success of the United States Lele is to cater to the trend of online shopping, while grasping consumers in the network to buy furniture, can only see the material can not really touch the quality of the goods, do not see workmanship, online furniture pictures No matter how beautiful, can not meet the traditional consumer shopping psychology. And the United States Lele first set up a platform on the Internet, the platform is not only the United States Lele self-brand, but also agents of many well-known domestic brands, its cost-effective, but also provide door-to-door installation services to solve consumer installation troubles. Second, the United States Lele online more than 100 physical stores, covering most of the country's medium-sized cities. such as the United States Lele in Hunan began Changsha, Xiangtan, Yueyang and Hengyang Experience Museum. Most of these experience halls are in the suburbs or lower rents, rather than the furniture squares such as the Red Star and the United States. There are a number of samples to be placed in the Experience pavilion for consumer reference.

The profit model of US Lele is mainly as follows.

In fact, Beauty Lele's business income in addition to the above figure listed in the There are a lot of value-added services, such as the United States Lele under the Changsha line activities, a 2000 square meters of the pavilion beauty Lele to 10 yuan a square meters down, rental to other exhibitors can ask for 50 yuan, and such activities can be held regularly, The online profit model is so much beyond our imagination.

Second, choose the platform

Platform needs to invest a lot of money, but also need time to accumulate, the selection platform is relatively simple. The current mainstream platform to several Ali Department of Taobao and the cat. such as the author in Taobao search "tile", the previous months sales broke 100,000.

On these platforms, in addition to the establishment of the official flagship stores, there are some flexible traders choose a "holding" model to build shops. such as the cat a building materials shop is an example. What is "holding", that is, the owner of some manufacturers to some money to get their company insignificant shares, and then have customers to look at the goods, let customers to their warehouse view. The so-called holding, is entirely the owner of the money, let the factory warehouse door open for him at any time.

To do building materials, especially tile flooring products, need to be done to the amount of profit is considerable. Traditional building materials companies, such as agents, logistics, warehousing and sales costs are high, resulting in high prices of products. But through E-commerce, it saves a lot of costs, this is the consumer and Consumer-to-consumer platform building materials products selling reasons.

Iii. Washing Stock

What is to wash inventory, is to use the convoy to the mountains of warehouses pull, and then quickly find buyers to transport the goods. This is also the author in Changsha and a building materials business is working on a project. I used to do health care products, thought that the product to calculate the windfall profits, did not think of small tiles, the price is shocking. such as 10 yuan of tile, after the agent to increase the price to 150 yuan, offline customers how to haggle, can only be cut to 90 percent, profiteering not? And, if the tiles in the storehouse for a long time and unsalable, the manufacturers will be the waste treatment of these tiles. What I want to do is to reduce the price of these tiles to freezing point and then sell them. Of course, this needs a strong offline sales network, with the online platform tightly combined.

Iv. writing in the final

In fact, there are many building materials such as sites, such as local building materials companies, local home network and so on, their profit model is similar. Some are to provide products and services, some are to do the platform, the key is how to do, bigger. such as Beauty Lele's ultimate goal is to go public and so on.

The article originates from the Changsha Network promotion www.meimiao99.com, reprint please indicate the source, thanks!