Analysis on the five centers of successful network promotion

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In the network of this site a wide range of the world, personal stations, enterprises stand a dime, everyone has their own network dream, but in many sites, decent marketing site is very small proportion, about 5%. What is the reason for these sites to not be able to play the desired effect. At the beginning of the online site, the promotion of the site is the most important, flow is our lifeline, when the flow of traffic is only possible after the conversion rate, of course, the source of the flow is also affecting the conversion rate after the important reasons, what is the source, in fact, is the search of the user population is a potential customer crowd, then how to control such a crowd.

One key point is the choice of keywords

Why put the key keyword first, because the main key word determines the site's overall development direction, that is, the choice of our center business, or even affect the life of the project, said so serious is not to say that the site keyword how difficult to choose, but choose what kind of keyword for our development, difficult here, If we expand the business is a national, then we in the site key choice on the main keyword can not be added to the region, the key word sorting focus, ordered, and should be concise and not too much, but also to have our future brand name, gimmick to big.

Second website technology, structure, function, content

When we have identified the main keyword, the site construction will be based on our choice of keywords to classify, layout, if we choose the national business then technology is particularly important, you can use the two domain name to carry out the construction of all over the city, the municipal two-level domain name under the keyword can be regional, such as "Shandong * * *", "Shanghai * * *" and so on, so that in each city keyword ranking we have advantages, access to the flow is also amazing, the city's key words can be affixed to the site's main keyword selection. Large classifications can be implemented in the form of directory calls. Code optimization is also important in accordance with the help of Baidu spider crawling way to implement code, the design of the website art structure realizes, must attract the person, the website content richness must fit the actual reality, has the special person's news editor to be responsible, simultaneously each news content must follow the optimized key word layout or the hot key word distribution to realize, Writing skills, the title to choose enough to attract people, the content of readability is the site to stick to the user's focus, will bring us a fixed flow.

Its three-site center business, affiliate business, targeting the crowd selection

When the choice of the main business of the site is determined, in order to enrich the site more professional and more suitable for different people's tastes, we will choose some ancillary business around the center of business to carry out, so that more people through different pages to enter the site, browse other content. This also from the side to promote the business of our center, not sure that the customer does not need our central business, perhaps he did not find it.

The choice of the long tail word of its four websites

The long tail was a trend, and the flow he brought was staggering, the best way to do the long tail is to do the content, one day search the long tail words, thousands, and some long tail word search even more than some keywords search volume, we can certainly around these words to do content, through the content of the page to attract more customers, Long tail can also appear anywhere on the page, in short, only one purpose, as much as possible to allow the search users to enter the site.

Its five: website promotion, various ways

The promotion of the website is not only in the network optimization, there are many ways, such as blogs, mailboxes, meager, QQ, and so are living flow of the way, including in the television media, newspaper ads, are to obtain traffic, brand-building way.

Summary: The promotion of the site from the inside out, only the real good content of the site is the ultimate success of the cornerstone, otherwise, can not keep the crowd, how to talk about brand creation, so, "web site technology, structure, function, content" is very important and investment is very large.

Author: Komatsu qq:317655657 reprint NOTE: http://www.keying-ly.com/