Analyze the field of FMCG

E-commerce hot today, but also let the traditional enterprises really envy, are aware of the general trend of electrical business, but want to make a certain degree in the field of electrical business is still quite difficult. Affected by the economic situation, the traditional business days have not been good, especially in line with the main channels of enterprises. The author of the rapid elimination of the field of understanding a little bit more, so combined with the see Do a certain analysis.

The main channel of FMCG is the line below the business channel and channels. Because the product profit is lower, the expense which invests in the channel is high, especially the Ultra channel, after the investment expense has the sales not to be profitable, does not invest the sales. Therefore, marketers say that if the ultra as the main channel of the enterprise will be very dangerous, must open up other channels. such as circulation channels, e-commerce and so on. Since these channels the relative costs are less. Some small businesses do not put in any marketing costs for a year and still make more money than you do. This situation is very unhealthy.

Under this pressure, coupled with the trend of the electricity quotient. Most enterprises are beginning to contact with E-commerce, large-scale network shopping malls will be directly to the manufacturers purchase, which also promoted the traditional enterprises to form their own e-commerce channels. This is relative to the traditional offline channel still has many advantages, at least not like in ultra charge bar code fees, heap head fees and other messy costs. Therefore, the establishment of network sales channels will be a correct and valuable choice.

How to plan

So how do we plan it? This must be positioned from a corporate strategy. E-commerce channel will be an important channel in the future. The first model is the construction of direct shopping malls such as Cat flagship store, as an e-commerce center, and then to the major network channels supply, the main force will be Jingdong, when, a shop, there are some franchised shops and other days cat. Here we classify these channels as independent mall channel, Cat Taobao Channel, network agent channel (network middleman). We need to be aware that the strategies we adopt for each channel are different, including pricing strategies, promotional strategies, and so on. For different products, we attach importance to the channel is not the same. If it is a mobile phone, then definitely pay attention to such a channel like Jingdong Mall. If the product is fast, you should pay more attention to Taobao Day Cat channel. According to the author understand, if it is snack food, then should pay more attention to Taobao cat system, perhaps a small store monthly sales can be any more than independent mall sales. If the investment of a certain resources and have the strength of Taobao cat business cooperation, the effect can not be underestimated.

Price system

The stability of the price system is an important condition to ensure the electronic commerce. E-commerce let us and consumers closer to the distance, without the middle of the dealers, according to the truth, our profits to improve. But it's not really that easy. Because when we want to supply the network channel, the distributor also wants to supply the network channel, improve his sales. So if our pricing is too high, it will not be accepted. In particular, some of the cat's direct shop, the price is very sensitive. So the E-commerce department should work with the traditional channel sales department to develop a suitable price system, so that the line can be guaranteed to flee to the network channels. Of course, also must put the mentality, the electric business is not absolute can raise the profit space.

The production of sales volume

Network channels are not easy to produce good sales so quickly. If the product is well-known enough, quality good enough, and suitable for online sales, then the mall will also be the main push to produce sales of such products. It is important for the maintenance and marketing of the non-well-known brand channel. If you just open these channels, it will not bring much good sales.

There is a problem is the majority of independent mall requirements of the product unit price is high, such as Jingdong Mall, home, in addition to book products, the unit price is more than 80 yuan. So Low-cost products to enter the key page is more difficult. And most of the fast-product unit price is low, so sometimes consider similar products bundled sales. It would be a better choice if you could bundle up with other products.

Traditional companies still have a long way to go, especially small and medium-sized enterprises. The electrical business environment also waits to mature, now also is enters the electronic commerce The good time, believed that starts early to pay many enterprise or can finally obtain the success to embark on the right track.

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