Analyzing the misunderstanding of the construction of the chain from two aspects

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Now any small webmaster will say the chain for the emperor this sentence, but we really know how to build outside the chain? Look at everyone to share the various outside the chain construction methods, such as blogs, forums, friends chain, know, documents and even video, I did learn a lot of things, But I would like to say that these methods are based on the correct view of the construction of the external chain on the basis of the implementation, in other words, these methods are effective, but if we do not understand the external chain construction of concrete, improper operation methods, the use of these methods is futile, then outside the chain construction in the end what is it worth our attention? No more nonsense, just tell.

Misunderstandings in the promotion

First, the choice of keywords is too monotonous, so that links to their own site keywords almost the same

In my opinion, a successful website must be mature outside the chain construction system, and the mature outside chain construction system must naturally link the material. However, at present, a lot of webmasters are just choosing a keyword to optimize, so that the traffic to their site is all this one word, does not involve the website address or two-level keywords and other words, which for the construction of our level two column is very unfavorable. Take my own website, I just do the word "diet pills", of course I also do not good, after all, the competition is too big, on the contrary I do is "what good weight Loss medicine", "popular weight loss medicine" as well as slimming, slim and other two-level vocabulary, make their choice of keyword variety, plus their own tracking use each anchor text, This makes the structure of the site clear, not only expanded the site to attract spiders, but also a good construction of their own site level two directory, can be said to be two birds. However, when using this technique, you must have a clear understanding of their website links, otherwise it will be more chaotic, so that the optimization of each keyword is not high, it lost the meaning of optimization.

Two. Outside the chain construction only links to the homepage of the website, for the promotion of the inside page is not thorough enough

A good inner-chain structure is as important to the meaning of its own site, have a clear structure of the Web site can more effectively let spiders crawl content, crawling site every corner, so that the overall weight of the site to rise, so in doing the link, must be appropriate to attract the link to the site on the page, This can not only bring more traffic to their own sites, but also to make their own more sites to increase the number of keywords, the most important thing is to force themselves to strengthen the site within the construction of the page to win a higher user experience, which is a challenge for themselves is an opportunity.

Three. Rely on software group to carry out chain construction, so that the number of chain high, low quality

Many stationmaster in do outside chain construction time excessively pays attention to the effect, there is no perseverance, in order to pursue immediate benefits, stationmaster more or less to take a group of outside the chain of cheating, such as the construction of the site link, in fact, this approach is undoubtedly self-deception, because now search engines have anti-spam site trigger mechanism, And it's easy to recognize the use of tool mass or manual release. And once caught, the site has only one destiny that is K. Even if not by K, site will be down right, at that time is inferior to be k, afterlife. Some webmasters may cheat with luck, in the mind think of only a part of the chain, the others do, but the webmaster should know, mass outside the chain, for the choice of objects is not our side, if there is any problem friend station, we are very likely to be implicated in the development of the site is extremely unfavorable.

Four. Advertising Alliance for the site outside the chain of construction is not a useful

Before I say this, I would like to make it clear that the JS code will not be identified by the search engine, for the construction of the site as a chicken, there is no real use. So this also makes a lot of AdSense hope that the advertising alliance to carry out the idea of the construction of the chain dashed. Because many owners think that the advertising alliance has a wealth of outside the chain of resources, to participate in a variety of alliance advertising can increase the construction of the chain, the idea is wrong. Because the Advertising alliance ads are JS code, will not be recognized, nor do not crawl, so the advertising alliance as a new channel of construction channels this is purely wishful talk.

Five. The promotion method monotonous, and does not pay attention to the website link correlation

Some webmasters are more adept at forum promotion, because of their own good writing, write the article is very popular, the click rate is also very high, so every day on the site posted, reply, just start the effect is really good, but time for the construction of the chain of the contribution began to become smaller, then why? The reason is actually very simple, Outside the chain construction also pay attention to diversification, if the construction method monotonous will inevitably cause link promotion one-sided words. So whether it's a forum, a blog, a catalogue, a document, a video, a question and answer platform, we have to do it. There is also a point is the choice and high weight of the site exchange link is not wrong, but if only focus on the weight, and regardless of the relevance of the site is not necessary. Because imagine a clothing site and a cake-selling site to establish a link to the development of the site will help? So choose a friend station, as far as possible to choose and their own industry, only this exchange of links will be webmaster like to provide user experience, it is a high-quality outside the chain.

Misunderstanding of the understanding:

First of all, a lot of webmaster too much trust in PR, the weight of the site to judge the one-sided.

PR value is called PageRank (Web level), is the authority of Google to measure the site of an important indicator, the higher the PR value to prove that the site more popular, and if the PR value of the site to establish links, so to improve the PR of their site is also very helpful. Based on this, countless webmaster regard PR as the only indicator to find a friend station. In fact, this is a very one-sided way to judge the weight of the site, for two reasons:

Reference PR high site is not necessarily trustworthy, because now many webmaster use PR hijacked method to get false PR value, the usual practice is that they will do 301 jump to a high PR site, because in Google update when the same will give their site high PR, so on the surface of their site is very popular, But if they cancel 301, Google will re-evaluate the site level, that time we will not from this false PR value to get a little points, for their own site has no benefit!

(2) Whether the content of this website and its own relevance, only pay attention to the site PR, and let a site with their own industry irrelevant to establish a connection, it will certainly reduce their own site user experience.

Two. Second, the webmaster for effective links and invalid links to distinguish between the unclear.

Now a lot of stationmaster must use Baidu domain instruction to inquire oneself's outside chain quantity, but this does not work, the result also has a great deviation from the actual, because the link from domain is a plain text style, for such a form of links we can not call the chain, at most, domain name related domain, For the construction of the site outside the chain is not much help. In fact, this part of the link is a plain text link, simply can not import our own site, also can not enter the scope of the link itself.

Then there is another problem, which is what is a valid connection and what is an invalid link. Do not think that Baidu domain detected are outside the chain, in fact, there are many "parallel imports." In my opinion, the effective link is to anchor the text form, and by clicking can be directly to the site link, because of the current search engine algorithm, this link to enhance the weight of the site, as well as keyword ranking is most helpful.

Three. The outside chain construction is too urgent, causes the chain quantity to grow insufficiently natural

When many webmaster know the role of the chain to the keyword ranking, they will spend a lot of energy to build their own outside the chain. Some webmasters even use all means to make a site in a short period of time to obtain a large number of external import links, but afterwards, some people complained that this approach did not let their website get a good ranking, but it was previously obtained good keyword ranking began to decline, Even some of the pages have disappeared from the search results. Why is that? The reason is actually very simple, the website is like a person's growth, we need to follow certain laws of nature, in the initial stage of the site to inject too many outside the chain, will let the website "indigestion", but also let the search engine think your site cheating, So when building the site we want to let their own chain of construction to maintain a certain ladder, just started to do 15 links, add 3-5 links every day, adhere to two weeks, the number of links to stabilize within 40, because the link once long will be judged as cheating.

Four. Outside the chain construction final cheats: insists, insists persists again

Since the chain is an important part of website construction, then the difficulty of doing it will be very large, like the author of the original when I did the link, although I found 35 external links, but the article is still not on the volume, snapshots are not updated every other day, their original doubts in the link for the construction of the site is really useful? Even sometimes want to give up the link, but now think thanks to their own did not give up, otherwise today my site will not appear on the home page. Outside the chain construction pay attention to insist, just started the website is in the initial stage, all aspects of the popularity is not enough. The site is like a person, as long as has the popularity, the spider is naturally favored, so in see "hope" when must insist on, do some time naturally will have effect.

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