Analyzing the social tools of the moment: really don't make money

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With SNS, Micro Bo (WEB2.0) The rise of a large number of social tools turned out, that year every month will produce a socialized entrepreneurial team, and many companies have been financing. And Google Baidu's emphasis on "socialization" has become an important standard of SEO rankings, in addition to content, the social factors of the search engine that the most valuable.

Can be three years later, I suddenly found that no team can be bigger and stronger, the industry several leaders such as Bshare, Jiathis, say, no find, lamp heron, Baidu socialization, Sohu socialization, Sina Weibo, Tencent Weibo, and so on, without exception, all career change! Once I thought these social tools company is a small and medium-sized site of a life-saving straw, can really help the site to improve traffic, promote a virtuous cycle, but in fact I think more.

Note: I am according to the company classification description, collectively referred to as "social tools" and the following is roughly divided into: sharing plug-ins, comments Plug-ins, related articles plug-ins. are related to the site, the other does not talk about.

Jiathis (net) social tools

The first time the "social plugin" landed is through the "comment on" know, is also the first time I know what is the third party social review system, then Lou also did the test. Can comment on the scenery did not have a year, the team has stopped updating, and after a period of time to comment on the jiathis with the friends of the merger. Fortunately, the data can be migrated, otherwise it will be a real regret.

But the field of social sharing, because SNS and micro-blog site too much, to share it is almost impossible, so one-click sharing out, Jiathis and Bshare is doing the best two, reflected in the user scale, Until now Jiathis and bshare sharing tool is still the webmaster preferred two.

The problem is: the sharing tool has been out for 5-6 years, the function is still the same as 5 years ago, can not get new things, what is the situation? I think this is the sharing of plug-ins more focus on sharing, how to share content to the microblog, perhaps in the developer's eyes as long as the content to share out, no need to add new features. On the other hand, it may be because of its profit model.

However, Bshare has made some attempts in this regard.

Second, Bshare social tools

Once Lou Blog is a loyal user of jiathis, but in the period of social rise, that is, rob the user stage, Bshare pulled me over. The reason is also relatively simple, bshare in the social sharing tool to do some exploration, in addition to the free version there are paid Bshare plus version, data statistics are also very strong, but also slightly more functionally than jiathis.

In addition they are also better at marketing, before on the internet often chat, in 2012 when the webmaster meeting on the Lou had the honor of meeting with their founders chatted, and they were invited to participate in the "SMO Webmaster Alliance set up the General Assembly", you people are so, suddenly a kind of attention hurrying, you said I can not use his tools to now?

Then Bshare has introduced many new things, especially "calculus", which is another attempt at profitability, but these products seem tepid. Behind know do not find to do related articles plug-ins are also good, can get a lot of web site content, so also made a call "Le Know" content recommended Plug-ins, seemingly people also use not much.

And then, that is, some time ago, accidentally and bshare friends chat, said they are already doing other projects.

Third, no socialization

If Jiathis and Bshare are just tools, then the unrelated links can be different, at least I think, in terms of profitability, there is nothing better than jiathis and Bshare do.

No search through the "article related recommendation" vigorously promote, the majority of the profits of the webmaster's goodwill, because this plug-in can be "real" for the site to increase PV, for the webmaster is a good thing, and for the search is better, because this plug-in for the search for instant created comparable portal site content. And through the absence of reading this app, for the vast number of users to provide a lot of personalized content. Also only dare to "guess you like" this tool, other station who dares?

Then, there is no search and launched a comment plugin, app factory and advertising platform, through my blog situation, no find the resulting advertising revenue is the highest.

Perhaps the Amazon that has worked from abroad is different, and there is more to it than that. They are looking at the mobile Internet, a period of time before the introduction of the "secret" This application is very hot, but to the webmaster, the site this piece is drifting away. We can see by the "Article Association recommendation" up the search for this plug-in update maintenance strength is getting smaller.

Four, Baidu socialization

Baidu was also aware of the "social tools" force, has launched a share of Baidu, Baidu recommended, Baidu Cloud image, open adaptation, and these tools are all around Baidu Webmaster platform (perhaps under the responsibilities of the people under the platform), no matter who is affiliated to, we can see these tools do is very general, but because it is " Use of Baidu social tools will increase the inclusion, increase traffic "this specious words, the user volume of these tools is not small."

But in the yesterday webmaster @ look at the GPS Map Network explosion: Baidu sharing may have stopped updating, mainly reflected in a few aspects: 1 micro-bo no one maintenance, 2 stick Nobody maintenance, 3 documents no one to maintain, 4 problem no one solved.

I vaguely sensed that the tools could be maintained by 1 or 2 people. Perhaps the rich and powerful Baidu is not the company's profit pressure, but we see the webmaster platform has been painstaking research "webmaster high-end salon", team members across the country run, increase the influence of the webmaster and partners. You know, only money can do this.

Five, Sohu socialization

After the understanding of Sohu finally realized that small webmaster is a powerful force, may not be from the poor jingle of the stationmaster body money, but webmaster back that thousands of users is the value of Sohu. For now, Sohu is the most active and active among all the social tool makers.

Sogou Alliance is Google AdSense and Baidu Alliance of the third choice, although the income is not as good as the top two, but as a spare tire is very necessary. A few times to participate in the Federation of Sogou, the staff are very real.

Sohu Chang is now the most active, development of the most dedicated team, in other comments when the team stopped the development of the time, Chang said a number of new features, and finally let me understand the original social comments can also do so.

Sohu Express station should be said to help webmaster cut into the mobile internet is the most suitable tool, this period of time on the line of the forum Plug-ins, electrical plug-ins, comments plug-ins, micro-letter public number Plug-ins are very practical functions, and all this is SITEASPP not have, now I am ready to pound the drum fast station.

In the social tools gradually lose confidence, Sohu gave me a consolation, because at least now Sohu is still very attached to the webmaster, so I do not hesitate to choose the socialization of Sohu, I hope the future will not let me down. If they are not profitable, will their leaders continue to invest in the money?

Vi. socialization of Sina Weibo

Really should be Sina's open platform, always give me the feeling is want to let the webmaster to the micro-bo drainage (may not need), any of its components, are to import traffic to the micro-blog hurrying, in the first few years open platform with a lot of people, but also hung a comment system is hanging micro bo, a little careless hit the Sina Weibo on the run.

Only one by one good tools is its "Web Access" function. People send micro-blog from the "rural version of Tyrants Gold 5 S", and their own microblog is from "Lou Blog", give a person feel very face, also indirectly promoted the website.

But these two years Sina Weibo's center is not here, but is listed, makes the fan platform, gives the enterprise class customer to make the page application, sells the data.

Written at the end:

Through the above introduction and analysis, social tools to now there is no good profit model, can earn a point of money or the old way, oneself to do an ad league hanging ads Point Commission, bigger and stronger is no problem, but to feed a company A team is very difficult, earn a little money can also, but this is the mentality of entrepreneurs? ? So the transformation of the transition, the split, and as for the previous development of social tools, we hung chant, anyway, the server idle is also idle, not bad so one or two server money. If you have a sucker for a day, you might be able to sell money.

Where does the world have a free lunch? No one will be obligated to do these things for you, while giving you something free to collect money, which is the internet's common thinking.

The author of this article: Lou Original address: http://lusongsong.com/reed/1030.html