Announced its new generation of Apu Core architecture Kaveri, Kaveri

This month, 13th, AMD in Silicon Valley, California, held in the Apu 13 San Jose The new generation of Apu Core architecture "Kaveri", "Kaveri" is the first HSA (Heterogeneous system architecture) features, support AMD Trueaudio technology and AMD Mantle technology of APU. Computing capacity of 856G FLOPS, power consumption than the previous generation of products further down, to achieve 15-35w standards. "Kaveri" will be produced using 28 nm process, the first desktop version of "Kaveri" (fm2+) will be shipped in December 2013, and the mobile version of "Kaveri" will be released before 2014 Computex.

One of the highlights of this "Kaveri" release is the support of the HSA heterogeneous system architecture, for the HSA architecture, the difference that users can feel at the application level is that some of the most common applications, such as image decoding, video decoding, such as the speed of 3d games, will be greatly improved, and the demo provided by AMD shows , HSA's decoding of more than 7m of images is about 80% higher for different scenarios than for products that do not use the HSA architecture.

(AMD HSA Architecture Demo)

When Nvidia and Intel shifted to mobile, the clearest message from the APU 13 conference was that AMD still had enough confidence in the windows+x86 architecture pc. AMD still has great confidence in the need for large amounts of computing and the ultimate audio and video experience. AMD Client marketing director Gabe Gravning in the AMD new product sharing meeting special emphasis "AMD has unified the three main game host platform, on the PC side of AMD's graphics card status is almost no, whether the host or PC to bring users lifelike video, pictures, movies and gaming experience." ”

Although AMD's main battleground is still the windows+x86 architecture, AMD is not only betting on one table, AMD's product line principals continue to emphasise AMD's links to arm architecture, said Gabe Gravning, AMD client marketing director. AMD in the platform has joined the ARM architecture based coprocessor (security processor), support arm Trustzone, enhance data security. AMD Server products Vice President in the roundtable discussion with the media also stressed that "arm system for the processing of separate applications of the cost advantage of the server, AMD will continue to strongly support." ”。

(Reporter and AMD client market director Gabe Gravning photo)

AMD is still a staunch supporter of the Windows+x86 architecture, and remains a close partner of Microsoft, AMD's many key technologies released in this conference are basically for Windows platforms, AMD's Wireless display (Wireless display) technology, Better support for Miracast wireless transmission standards for Windows 8.1. Based on the Windows 8.1 and AMD driver optimizations, with AMD's APU and GPU, users can get a better acceleration experience when using IE11, and with the support of Microsoft Instantgo, AMD's product technology enables your device to instantly wake up within 500 milliseconds when you need it. In addition, this technique enables a 14-day long standby for a lightweight notebook in a deep sleep state.

"We are not releasing the APU to support native Android systems for the time being, but we are working with bluestacks to develop some new products that will be seen at CES next year," Gabe Gravning, AMD client marketing director, said in a response to a reporter's question. A Windows based virtual Android system (Android Simulator) that can use both Windows and Android dual systems on one terminal. ”

Is it right for AMD to choose the Windows+x86 camp when many companies are switching to Android and mobile, a stopgap or longer-term consideration? It seems to be right now, IDC's latest forecast shows that the PC market will pick up slightly in 2014 years, and that it needs to be seen in the long run.