Apple's 5 marketing ways of making money machines to create a business empire

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Dear entrepreneur and entrepreneur: Hello, I'm marketing traitor will. Really, is this going to be Apple's marketing path?

It is clear that Apple, the world's most valuable company, is worthy of the title of a real money-making machine and a commercial empire. Apple's marketing does not seem to be a conservative secret, especially after Tim has taken Apple from jobs and, if so, should be in the brain cells of Apple's CEO. Still, sales reps, web marketers, entrepreneurs, marketing executives, product managers, and internet entrepreneurs want to study Apple's marketing. As China's first sales letter contributor and win network marketing operating system founder Marketing Rebel, Pujiang author and share Apple's 5 marketing tips, is my personal long-term research Apple marketing the essence of the condensed version.

Yes, I've found that there are a lot of marketing methods that allow any company to inspire people to share their innate desires and passions, and to move these desires and passions to how millions of consumers can buy your product with irresistible force. In fact, Apple deserves to be able to match the situation exactly, and no other company in history has ever been able to use the marketing power more vividly than Apple, and now you can use its mountain stone to attack its own jade.

There is no doubt that Apple's real marketing might be more exciting than the marketing betrayal that you share with Apple. Marketing rebels will extract and refine Apple's marketing approach to the essence of enrichment, only to hope that these thoughts and ideas inspire and enlighten you to build a money-making machine and create a business empire, and then replicate Apple's success. And now my biggest wish and only requirement is that you can share this article and ebook with everyone around you, whether they are down or online, and you can also visit the Pi Marketing website (http://www.3i4.cn) to share your thoughts, opinions and comments, With a view to working together to promote and explore more secrets in Apple's marketing path. Of course, the real secret to creating a business empire with Apple's money-making machine is certainly not only the 5 of the marketing rebels who will share it with you, you can visit the Pi Marketing website or purchase the DNA version of the win network marketing operating system to learn more marketing tips.

Now, enjoy Apple's marketing path!

1. Do not sell products, people always buy their own without the other people have things

That's true. People always buy products that they don't have and others have.

Watching Apple's ipod TV commercials, you see a lot of happy, energetic people in the changing background of the dance silhouette. It should be noted that the white headphones always move with the dance. You don't see the focus of the ipod ad center, nor do you have a close-up on how the ipod picks up the song and how to adjust the volume size. Why doesn't Apple focus all of its advertising time on making and displaying the ipod's user interface on a TV screen?

The reason is simple: Apple is not selling MP3 players. It's just inviting you to experience apple-style life and become part of the Apple ipod community. In fact, you can use any other MP3 player to let your ears listen and enjoy the sound of good music. Just use the ipod and you'll feel good to experience the music world. The functionality of a product does not create a fan, but it needs to focus on what people can do with your product and their own feelings and experiences. The white headset for Apple's ipod is not designed by engineers, but is specifically designed by Apple's marketing department as a visual identity symbol for the product. Bring your headset and you'll feel like you're in the club.

This marketing approach can be traced back to Apple's first generation notebook computer PowerBook unique dark grey design. In fact, this design is not the originator of Apple, but from the Whirlpool refrigerator hide or eliminate fingerprints of research results. In these two cases, PowerBook's distinctive dark grey design is similar to that of the ipod's white design by letting consumers know that this is their identity and that they have a unique apple. Even the luminous design of Apple's logo is different from Apple's logo in other products, fixed in the upper-right corner, and when you open a new MacBook you will find that the light has been upside down.

How do you add something different to your product, like Apple's ipod white headset? The way to do it is to give people a way to sell things easier and easier, and that is to make them feel different and unique. More details on this point are detailed in the third part.

Apple Marketing decryption: Sales Memberships

A focus on what people can do with your product, not what your product can do.

B sketch The reality scene into scenes that people can imagine and associate themselves with.

C let people feel that their purchase is a necessary access to a particular group.

2. Never do the market first, but the pursuit of making ordinary things become great

In the words of jobs: Change the world.

Traditional marketing positioning concept that the first to enter the market can occupy the best time, and Apple has been leading the creation of its new product category.

The proof that traditional marketing is wrong again is that Apple has never really invented anything new. Apple did not invent a computer, nor did it invent MP3 players and itures music downloads, nor did it invent a mobile phone. Macs, ipods, Itures, and iphones have all been as successful as ever, as Apple entered the market late and revolutionized the design and functionality of existing products on the market.

One of the things that Apple has done so beautifully is that it is easy to use and refined. The success of the ipod has made it very easy for people to put music into their pockets, but it has also changed the design of existing MP3 players, using Apple's unique user experience and engineering skills to revolutionize the music player. The ipod is placed in the bracket and you can move the tracks to the ipod, and you can organize the tracks in the same way on your computer, while the other MP3 players try to put themselves under this elegant, sophisticated player aura. There is no doubt that Apple has pioneered the new product category of portable digital devices. As for why Apple's Lisa computer failed, perhaps only jobs himself understood.

In fact, the success of the ipod is because Steve Jobs foresaw the failure of the ipod. Once the competitor replicates the ipod, it must not be the key button in Apple's money-making machine. So, with his genius, jobs invented itures, using the WIN Network Marketing operating system (Win-os) to explain that the ipod is just a front-end product of the shopping cart in Apple's money-making machine, and that Apple's real money is the music-paid download service in the back-end product itures of the shopping cart. This is the Win-os shopping cart front-end plus back-end product value layout system and product profit distribution system perfect embodiment. In fact, the ipod doesn't make music sound better, as does the Apple Mac computer series. If Apple's shopping cart has no back end, the marketing genius may not be able to build a money-making machine to create a business empire, and the front and rear of the shopping cart is just the hardware base of the money-making machine and the business empire, and Apple has perfected the two software tools of value innovation and network Marketing The result is obvious, the name of the money machine and the business empire, who is Apple?

Apple's marketing path to decryption: change everything

Instead of defining a new product category, try to occupy and subvert the ideas and ideas that are in the potential customer's existing cognitive footprint (which is why the marketing rebellion will say that Gado 60 million sponsored China's good voice may be a big gamble from the top to the point of no return, Because the real marketing battle lies in the cognitive memory and consumer inertia in the mind of the potential customer.

No matter how bizarre the market is, your focus should be on what you can do better, and then make this matter important to people.

3. Borrow the market pioneer, let customers help you

Market pioneers as new adopters of things, they are willing to help you. The same goes for Apple.

Market pioneers always want to catch you and make you successful. New iphone users may now feel the same way as 1993 years of PowerBook computer users. As you walk down the aisle, you'll notice that the unique dark grey of the Apple laptop is always noticeable in light brown. At that time, Apple's trackball and palmrest were a real innovation, when the keyboards of other laptops were not fixed. The dark grey design of Apple's computer is stone: it hides the speck and distinguishes the owner. Owning a PowerBook computer has become a symbol of identity, as you often see in movies: Actors (computer owners) are proud to close the computer. After these PowerBook market forerunner's delicacy, has won 40% market share.

PowerBook is already old, and let's look at how the iphone now adds a user's voice to Apple's marketing machine. It's funny to say that I decided to buy an iphone 4S phone just because I saw a video demo on a blog: he wanted to scrape the Apple phone's screen but failed! Yes, to convince more people to buy your product with real users ' honest facts. Instead of polishing your own to convince others to choose your product.

How to let market pioneers for you to do marketing? Simple enough to provide you with some evidence of what your product can do for you. The Apple version of the White headset lets you make your product unconventional and different. Or learn from Apple's other trick-giving stickers (I've seen stickers with Apple logos on my Dell computer!) or provide a T-shirt to the user on the website, so that the Apple owners proudly show you the logo of your company.

Apple's marketing path to decryption: helping others

A market pioneer because they have chosen you, they are eager to help you.

B make your product a distinction, including something that users can show you.

C Borrow Power Web 2.0, build social networks around products.

D let the market pioneer help you, but you must build popular Easy-to-use products to meet the mass consumer groups.

4. Go to its dross to keep its essence, so that your product information easy to remember and even photographic memory

Marketing isn't about what you say, it's about letting consumers talk.

Before the Internet, marketers contacted potential customers through paper media, television commercials and radio broadcasts. Marketing staff hold millions of or even tens of millions of marketing budget, but only in a short period of 30 seconds to tell their story. But Internet and web marketing have changed that. While the potential customer's attention is only a few seconds away, anyone can have the opportunity to compete with big brands for the same potential customers.

In addition to online advertising, the company's Web site has become a story-telling priority, a lot of internet marketers make a fatal mistake is to drive countless people to visit the company's website every day, but never persuade potential customers to accept your deal claims and take immediate action. However, many corporate bosses or webmasters have a reputation for saying: "This is acceptable in the normal range of wastage rate!". Although all roads lead to Rome, Rome is not a day. about how to create an irresistible deal proposition and how to write ad copy and sales letter, you can visit the Pi Marketing online business school's advertising copy and sales letter writing section, of course, can also learn more about "a magic sales letter" is how to solve this problem.

Because the turnover rate is not 100%, even if the site visitors do not take the purchase action, but when they leave at least let them remember what you told a story, the story of what the core keywords. If your product allows, give them some free products that is even better. In addition, your company's website needs to be designed to be minimalist and not simple. At the same time, whether your site is through video, pictures, or words to convey your voice, you should strive to make the sound of the bearer of information easy to remember. This makes it easier for them to spread your message more easily when they buy it. Marketing is not what you do as the first market pioneer when you enter the market profit area, but consider how to make them better for you. Therefore, it is necessary to carefully build your product information.

Different Apple, different information

If you've seen the product introductions from Apple's official website, I'm sure you'll admit it, acknowledging that marketing treason will be true. Here, first from Apple's classic ads, your most digital apple ads may be "1984" and "different who think" these two. In fact, there are familiar advertising words, the Mac "for the rest of us, the computer", the ipod "put 1000 songs into your Pocket", the MacBook Air "look fast, Move faster", IPod classic "Your 40000 Golden melody", iphone 4S's "outstanding iphone, now better" ... Ranging。 The subtlety of this product or advertising message is that potential customers and customers can easily repeat this information to their friends and colleagues, and a friend of mine went to the Apple store and turned around and told me, "The great iphone is better now ...".

Good marketing always has a temptation to seduce you into thinking about product purchases. Apple Marketing has achieved this effect, so that you do not see the product before you feel that Apple is so excellent and perfect. That's why even if the iphone 5 has a slight flaw in its own map service, it still creates a sales record for more than 2 million bookings within 24 hours of release.

The Apple marketing way to decrypt: big place, small pen

A key element of a marketing success is making it easy for potential customers to repeat your product information to others.

B Apple's marketing demon always allows millions of of people to show and embrace the value of your product.

B fine carving, with simple and not simple information, chewing the products of the small meal drip.

5. Take a step ahead and make your customers feel surprised and happy

When I walked into the Apple store, it felt like I was in a museum. This gives prospective customers the opportunity to experience the product in advance and feel safe and comfortable because they don't have to worry about being marketed, as Apple's product itself speaks. I know a lot of people who imitate Apple's web site, but simply copy it in the design, but not the essence of the marketing of Apple's website: Around the product, there are always various forms of customer testimonials and user feedback. In addition to letting the product itself speak, let the other big mouth also to help your product speak, with Apple's finely crafted product introductions, do you think that the success of Apple, the world's most valuable money-making machine and business empire, is just a matter of chance or one of jobs ' own work?

Many corporate bosses and marketers are always forgetful and never mind remembering how to maintain and develop this bilateral relationship since the day the lead customer buys your product. Because your best potential customer is always the person you just bought your product. Marketing gurus say that a potential customer must communicate at least 7 times before a deal is made; marketing rebels will say that if you continue to communicate with customers 7 times after the deal, you can earn at least 7 times times the money! In the WIN Network marketing operating system, this is the category of chasing sales, Maximize customer lifetime value LTV by increasing customer purchase frequency. If the customer's first experience really makes them unforgettable, then they will be actively sharing with others and helping to put a good word in the world for your product.

Apple's marketing decryption: The user experience is all about

A let the customer who is not yet your customer remember you, this is the first step in the lead.

B make your customers feel surprised and happy and let them help you take the second step.

C study Apple Stores to help people share their experiences.

The world beyond Apple's marketing, the last secret

Why would an endangered bankrupt company be the most valuable in the world in a single night and grow more than 1000% per cent, not just a big company with a cash reserve of up to 630 billion dollars? The answer is simple, but it will also shock you: Win Network Marketing operating system DNA version of The two-dollar gene law in the win-sell secret-value innovation and internet marketing, the company is Apple.

While this article reveals 5 of Apple-style marketing, I believe you are also helping your company. At the same time, not only entrepreneurs, entrepreneurs and marketers can learn from Apple's marketing path, I'm sure everyone can benefit from these 5 simple marketing rules. In addition, this article is marketing treason will be the original ebook "Apple Marketing: Build money machine to create business Empire 5 Secrets", if you want to download this ebook for free, please login Pi marketing website (http:www.3i4.cn) hotspot communication channel, of course, Marketing Rebels will never mind you sharing this ebook with friends, classmates, co-workers and netizens. If you want to share with more netizens your comments on this ebook or comment, likewise, marketing treason will Pujiang welcome you to login Pi marketing website.

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