As a summary of the article to write a description of the label

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In several meta tags that are often mentioned in SEO, the appropriate good settings for title (title), Keywords (kewords), and so on, have more obvious help in improving the ranking of keywords. Theoretically speaking, the title of a unique article can be seen as a long tail of the word composition, but a title from the reading level should first emphasize semantic fluency, so most of the use of verb-object structure, conjunctions and auxiliary, it is impossible to use a few fragmentary words in the middle of a space to form the title. Unique title rankings are generally better, unless the site is a new station or punished. So, when you know the title of a book or article, we usually can find the site in the front of the search engine, find the book or article.

This is the description of the page title in particular with the long tail Word title to the keyword, especially the long tail word ranking promotion of the direct role, someone said I did the long tail keyword title article did not rank, please check your article has not been indexed by search engines.

Compared with the title and keyword tags, the description tag (description) is clearly tangled. The tangled place is not to describe the label has no effect, but to the site rankings have no effect. For this problem someone uses a variety of methods to test, come to two conclusions: some role, and no effect. I have seen some of the case of the role of the label, see not quite understand, rather than someone to test the role of the title so simple and bold, and the effect is significant: Chongqing seo chongqing to seo chongqing seo chongqing seo ...

Describe the label to whom?

For this label, Baidu in 2010 issued the "Baidu Search Engine Optimization Guide" has been explained: Meta description is not a reference factor in weight calculation, the existence of this label does not affect the weight, will only be used as a search results summary of a select target. Google said in its webmaster blog earlier in 2007 that it's worth noting that while accurate meta descriptions can improve Clickthrough,they won ' t affect You ranking within search results (the exact meta description can add a bit of opportunity and they won't affect your page rankings in search results). The biggest game of two different regions, the rule-makers have told us that the race does not take the weather factors into account, and we don't have to spend time studying what kind of weather is best for the race. It is said that we are familiar with the "Mulan poem" The First "Chirp chirp", around the loom or insects, many people for academic discussion to discuss, who can not convince who, this thing I do not see a lot of research significance.

So the description tag is not for search engines in nature, but for search users. If the optimization of the title tag, keyword tags at least half of the proportion of the search engine is set up, then the description of the label may be only 10%, search engine told us that the label useful, like the identity card, everyone has everyone will use, with it does not highlight, there is no bad and abuse may waste you, this 10% is to stay in the role of such a reminder. Most of the rest will need to consider how to satisfy the user.

The description tag is given to the search user because as a description tag that exists in the HTML code is most directly seen by the user in the search engine, where the search results closely follow the two lines of text in the page title. Of the 10 sites on each search results page, excluding the top and bottom ranking factors, this is the three lines of text-the title and description tag, which determines which Web site the user goes into.

How do I write a description tag?

For the purpose of describing the label, Google explains: "We are always willing to display the meta description of the page as much as possible, because it gives users a clear idea of the content of the site, which can lead users to find good results faster, and reduce the likelihood that they will get bored and increase network traffic without any reason." Baidu said: Meta description is a concise summary of the content of the Web page. If the description description matches the content of the Web page, Baidu will description as a summary of the choice of one of the goals. Needless to said, Google and Baidu all want to describe the content of the page is summed up, with a slight difference in words, one is "clear concept", one is "concise summary."

For the main content-oriented Web pages, can be understood as a content generalization with SEO awareness. For example, I am writing this article, the description of the tag can be summed up to write this: the description of the tag is not targeted at search engines, but to search for users benefit. Although not counted in the ranking factor, but as SEO optimization may have been overlooked value, Google and Baidu two search engines have a very authoritative exposition, then how to write description tag?

Similar to "Content summary" "Content Introduction", this text summarizes the content, but also has the more important goal is to guide the Netizen to read down. But to do the description of the label need to note that Google and Baidu search engine only to intercept the description of the first 80 words of the label text, more than part of the search engine to show the ellipsis. So be sure to express the main content in the first 80 words.

As with the keywords in the title, the description of the keyword in the label will also be used in different color font display (is currently marked red) to differentiate, so the more words piling up more eye-catching, often caught cheating traps. The current period of SEO is still in the popular period, SEO fever spawned countless SEO training courses, learned that SEO is "to do the keyword complex version of the content + chain" of the young blood like a chicken farm as a few batches or even dozens of batches have been released, scattered with the network of all corners of the market, In a few years will be on the Internet to know how to stack keywords is very simple and eye-catching, there will be more rational netizens will not be the keyword dazzling "red" temptation and click in.

Another way of writing: Tagged events

For those who mainly take pictures or catalogues of goods displayed on the Web page, there is not a lot of text or text very fragmented does not revolve around a topic, the description of the label is obviously bad from the point of view of the general article to write. Google has given us the idea that there may be key information (price, 2003.html "> Production date, Manufacturer, etc.) on the product presentation page, and that they may be distributed throughout the current page, so it is not possible to display all of this information through a page summary. If you put them in the meta description, the page summary will show them. An example of selling books was given: <meta name= "description" content= "Author: J. K. Rowling, Illustrations: Mary Grandpré, Category: Books, Price: $17.99, Length: 784 page" >.

Google's example seems to give a similar the most intuitive example of this kind of commodity website is the best annotation of its "clear concept", although it is the user's point of view, but if completely according to Google to do, I am afraid that "unwarranted increase in network traffic possibility" is indeed containment, That is, the user in the search engine to see the description of the label on the product is probably at a glance, there are many people can judge whether to stay, there is no need to click in. But from the operational point of view, a lot of sites are very painstaking in the single product page up and down the side of the place are strongly recommend to users he may be interested in other products, too straightforward label description so that they stop at the search engine, lost a large number of customers.

Marking event writing is to write the most important, but also the user concerned about the key point, set suspense, leave a small question is a good way, the user in view of the description of the label obtained a concise summary, but to understand the details need to click in. Google cited the book example, when, excellence did not do so, to attract customers, unfavorable to marketing. It usually has author information or version information, plus a brief introduction of the content, the price is rarely written above. Baidu Encyclopedia introduced some of the bibliography is the use of this method, Baidu encyclopedia does not sell books, it can make this information in the description of the label at a glance.

Marking events are not limited to the product display page, along this line of thought, in the SEO field, some sites in the home page description on the show their attitude, or stay in contact, break the "professional ...", "First-class ..." SEO traditional introduction. such as the predecessor Zac this is very demeanor, it is not like a lot of SEO sites say I do SEO optimization, I have SEO technology, I have a professional SEO team. I will tell you that I am professional to do this, I have been out of such a book, but also a certain book. So, want to know, come in. (Source: Visual commentary)

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