Ba le network Yao Jianjing: Not alongside the "Godfather" do video industry McDonald's

How to ensure that the user is sticky, is the video site is a headache, most of the use of the thirst way, alongside the "Godfather", burning money to buy the rights to buy traffic. Today, Black Horse interview of the BA Le Network seems to provide us with a new idea, how to start from the user needs, the production of sticky content, with the founder of Yao Jianjing words is, "technology first, content-oriented, operation for the root, data for the basis." "But they want to be more distant, hoping to become a" McDonald's "in the video world. How to compete in the white-hot video site? In the past few years, the video site is the world of hegemony, bat several big giants have joined. On the one hand, the market is very prosperous, the decline of traditional paper media, the decline in the probability of television, is reported that the boot rate of less than 30%, resulting in a large number of ads into the Internet. On the other hand, in the fierce competition, most of the video site just rely on non-stop burning money, buy the copyright to buy traffic to retain users, plainly is thirst. However, after years of internet video, Yao Jianjing, who served as vice president of the cool six net, seems to have a great opportunity behind it. First of all, users of pure Internet advertising and other hard advertising has begun to resent, like big companies, such as Procter and Gamble, have focused on content marketing, "when a branded product, as an element or component of the movie we produced, the audience's memory and acceptance are different." "Yao Jianjing said. Second, the quality of the Internet video content to a certain extent is missing, while the audience appreciate the taste is increasingly diversified. And if a company can meet the demand, but also ensure that the user stickiness, it is not a promising prospect. So, in September 2011, he created the BA Lok Net, an interactive entertainment content provider. How to solve the customer sticky? First of all, the BA Music Network attaches great importance to brand building. In the first year of its creation, the company is not a sales team, will raise nearly 70 of the money, all on content production, Yao Jianjing hope that through high-quality content to build the so-called fan economy. Secondly, the great attention to the large data mining, so that the analysis of user needs. The network has its own data mining team, has a regular "Pattaya observation", analysis of the audience of each film, they like to see what content, two-dimensional code conversion rate, two-dimensional code conversion rate to the Taobao store sales how many and so on. In Yao Jianjing's view, other large video sites or traditional film and television companies based on the inherent way of thinking and television system, not willing to take the data analysis, from the needs of users to start this step, is giving a wonderful opportunity to the BA network. As we all know, video site large data base on the base is big enough, the user has enough stickiness. And the net through the initial loss to build brand effect has appeared, Yao Jianjing told us that they now have a certain fan base, is expected next year this time, one months will have fixed 80 million of sticky netizens. Ba le net to become the video industry McDonald's in Yao Jianjing view, the key to the success of the network, the technology for the first, the main content, operation for the root, data for the roots. In the second half of this year,There are at least 50 homemade movies in the web, what is the specific mode of operation? In the words of Yao Jianjing, only can be copied, to scale, the BA le Net to do is the video industry McDonald's. On the one hand, the company signed a large number of original director, screenwriter, now also has its own actors. For example, Zhang suitable for making love films, doe suitable for shooting film, Harry suitable for suspense film, first sorting screening good. Advertisers want to implant, to submit its needs, or it's what products, what type, the promotion cycle is how long, the combination of the point is what, then the BA le Net began to carry out the matching director screenwriter. Customers come over, like McDonald's ordering, a tick on the line, 28 days a movie came out. On the other hand, if someone wants to do video promotion on the Web, the process is very simple, just register and upload. It uploaded video at the same time, various departments have been linked up, who is watching its video, do detection, hook, push to the next step, arrange its promotion scheduling, and including related materials design, the entire process in 48 hours completed. To Ubal network revenue sources, in addition to the implantation of advertising and marketing, more in the distribution phase, that is, at the VOD Point paid to watch, is 48 hours an IP address to watch. In fact, and micro-film income model is very similar, the BA Le Net is to win in the scale. Yao Jianjing told us, make a movie, is not make any money, but if the scale is not the same, "for example, just 10 dollars a CPM to me, one months 500 million of the play, you calculate how much money I earn." "The net wants to give those talented people a chance to interview the last, we asked the original intention, Yao Jianjing very directly told us that is the first to see the opportunity to earn money, but for this traditional film and television industry, he felt a lot of unfair, hope that their internet-born people can do some subversive things. "I do not understand what the pyramid at the top of the big director to occupy the vast majority of resources, with what a film more than two-thirds of the budget is just let a few actors, is not the other people have no talent?" ", Yao Jianjing not conceal his dissatisfaction with the traditional film and television industry, he hopes that in the future, he will be able to give these excellent director actors or writers a fair chance, so that they have the opportunity to show their talent, to shoot more work. [Author: Wang quietly]