Be cautious and optimistic about seemingly beautiful websites

The person who does the website likes to refer to competitor's website very much, also always feel others website pattern, design and new products to do good, in fact, the objective mentality is for people's website good things to learn, but not blindly follow, especially for the temporary success of the site to be in a certain background, the great situation to see the success of the vision to look, not to think it anything good , and be cautious and optimistic about seemingly beautiful websites.

First of all, it looks very beautiful domain name, has given a lot of site planning domain name, the general traditional industry bosses always take Google to compare, bosses always say, you see Google domain name is good, you can think of a and similar to Google's domain name, in fact, Google in the Chinese market, The domain name itself is not China's worst domain name, is also one of the worst domain names in China (more than 90% of the undergraduate education is not spell this domain name, many people around me are through hao123 on Google). and the domain name of Baidu, if Baidu is not such a successful operation, the domain name Baidu is also only worth 2000 yuan, I met at least 3 of the boss to take domain name when the Google and Baidu domain name, must follow this direction to take the domain name, said "the public find him thousands of degrees" how good Ah, Must find a poem to take the domain name, the result everyone went to the Tang poetry 300, and so on, we must not because of a site's success, feel that this site is good, to have a choice. Like China's first engineer search engine--Senior engineers Online (www.gaogong123.com), I have such pinyin plus 88, 123 Digital domain names such as Chinese characteristics of the site often have a special goodwill, feel is very reliable site.

Besides looking very beautiful homepage or page design, my experience is the more concise page design the more beautiful site, often prove its flow is lower, so to design very beautiful website should hold negative and cautious attitude. One example is that Wei just from the top 500 CEO position to Alibaba, think Alibaba's homepage design is too earth, too messy, to change (all from abroad or foreign companies have stayed like simple and elegant site), the result of the beautiful concise 1 months after the flow of a sharp decline. Mr. Wei realized he was wrong, and changed back to the messy and dense home page design, the flow of the rise, and afterwards Ma said to him, know that you change the homepage of the decision is wrong, I still let you to try, only you know that they are wrong, they will personally understand the needs of Chinese netizens. It is worthwhile to educate a returnee or foreign-invested person to understand the Chinese Internet at the cost of a 1-month drop in traffic.

Besides looks very beautiful business model, the general website person to this profession to take the venture capital the website to be too neurotic, to see whose website gets invests, the envy at the same time, felt this website anything is good. In fact, the first to get investment in the site 90% will fail, because VC success rate of less than 10%. Second PR draft said to get tens of millions of-dollar site, a lot of real to account for less than 1 million U.S. dollars, are phased investment, and is conditional. So you don't have to be overly jittery about your competitors ' investments, moreover many get the investment website is arranges the story, must distinguish, must learn to distinguish the public relations draft and the news, you except the letter 21st Century Economic Report and the economic observation newspaper very few has the value more objective media source's Internet news, other media is generally the propaganda manuscript, Don't believe them nonsense, if according to publicity PR draft to learn a website successful experience, it must be wrong.

There is also a seemingly beautiful policy, many websites see some policies in favor of their own industry or website, always feel that the opportunity to break the industry, in fact, many of the advantages and benefits of the policy will take a long time to release, or even 10 years. Remember when I used to run, my Hong Kong boss emailed us that the night of China's accession to the WTO, as the owner of the listed company of 1.8 billion assets, he did not sleep all night, feeling that after the WTO China's telecommunications market for foreign-funded enterprises to enter the telecommunications market big development opportunities. But in fact, after China's accession to the WTO, the telecommunications market is not as open as he expected, but more closed, too premature to judge the policy and the situation, resulting in corporate decision-making errors and 1.8 billion of billions of losses were forced to sell.

Cautious optimism and scepticism are also needed for those who appear to be very nice to the web traffic. I generally send a website to my traffic data divided by 10来 to see the real traffic on this site, and those who are familiar with the site, tell me the real data after proving that often my judgment is always right. If a website tells you to have 1 million people visit every day, the general real visit quantity is 100,000 people; A website tells you to have 100,000 people visit, the general true is 2 to 30,000. You can go to some Internet advertising company website successful promotion cases and the Alliance advertising there to find clues to know how their traffic is bought. The website reports to the customer, the partner, the investor data, this number mostly is false to make a false statement; many robot software can automatically register website members, binding ads can easily be a Web site traffic up to 1 million of traffic, and a year to spend only hundreds of thousands of promotion fee. Perhaps from the outside to see a website only forum active degree + quality of the reply can see the real situation of a website.

It is also prudent to be cautious and optimistic about sites that are well known and the so-called emerging industries, and in fact most of China's web sites and Internet industries are "applauded" and do not get a deep understanding of the industry's easy to be blinded: such as the industry of electronic magazines proved to be annihilated The vertical search industry is now at least 0 of the total income of the industry, such as vertical recruitment site does not have a normal operation, vertical forum search Qihoo and banner are transformed, vertical shopping search In addition to my original stay smart point of income, the other vertical shopping site revenue is 0 All the advertising effects related to the wireless internet industry are now 0, the wireless internet looks very beautiful, in fact, only the industry people know that they are now 100% rely on SP and spam messages alive;

I recently attended a conference of the South China General Assembly, South China mainstream web site, the host asked hundreds of companies on the Web, the annual income of more than 10 million of the hands, unexpectedly no one Web site confidently stood up and said that my annual income of more than 10 million. This is the current popular business E-commerce industry. While we have confidence in the future, we must remain cautious and optimistic about the present situation. When excellence has not been profitable for 10 years, what makes you a genius.

And the legendary sites such as Itat and PPG, if you can really close contact with its suppliers and partners, you will know that the operating level and operating performance is poor and can not be bad for the emerging enterprises, the sales of the so-called sales of 1 billion, but its advertising costs are more than 1 billion. Anyway, the VC is packaging listed after the money to cheat small investors.

Recently very hot SNS also want to maintain cautious optimistic attitude, I used to be one of the most active users of China's largest business SNS website, also know its management, its real 1 million high-end white-collar users, but its real income is now 0, I do not know those who have less than tens of thousands of users, Do not know donkey to do 1 million users of SNS website have what qualifications to optimistic.

The experience of life tells us: To see a person can not see what he said, to see what he does; look at a website is also, do not "listen to the words", to "view the line", especially to look very beautiful site to maintain a cautious optimism and skepticism.

Author: Shangxiang