Beauty Hotel CEO Chen Yihang: three refused to venture so wayward courage?

Text/Yang Shin micro-letter door, micro-letter customer service, micro-letter payment ... Is such a stylish hotel a nerve-provoking? City Hotel Group founder Chen Yihang, a high-handed and tender, to art and design fanaticism, show the literary and artistic fan of Xiang Sister, with a group of 80, the third, do not rely on capital operation, three refused to venture, using mobile Internet to reconstruct the traditional hotel business model, The self-proclaimed is standing on the mobile pioneering outlet of the pig. 5 years, the City hotel group from 1 born in Robin Hotel developed to the country nearly 1000, throughout 32 provinces, municipalities and autonomous regions, and was awarded the first national micro-letter to open the theme chain Hotel ", the top ten hotel industry platform brand Concern ranked first", the country's largest theme chain hotel, and so on. What's the secret? Three refusal to venture in the interview Yi shortly before the city Hotel group has just rejected a VC company to its 50 million olive branch ", the reason is not bad money." But in private she says the reason is not so simple. At that time, VCs came to the Yi, not smiling, but calmly will be ready to negotiate more than 30 issues. I am concerned about the introduction of VCs, will not be due to the rush of capital damage to the interests of customers and employees, but the other side of the answer is vague, I am not satisfied, and then nothing. She was again shut out of the lookout. In fact, from 2012 onwards, there are three venture capital companies to the City hotel, but she was resolutely refused. She is not a rejection of capital, companies are strong expansion, if the development of capital, it will certainly be more powerful, but the problem is-to fit. Looking for an investor is like finding a partner, and the best for you is the one that suits you. "She played a metaphor, the relationship between investors and entrepreneurs, like love, can not talk about money, and occasionally to talk about life, not only to see eyes, but also to see fate." Can money be willful? What is the Chen Yihang's third refusal to venture? First of all. Not long ago. November 29, the City Hotel Group announced the formal opening of the micro-letter Wisdom Hotel Solutions, more users will enjoy the mobile phone to become the Universal key ", Farewell to the door card easy micro-letter Open" The Super Carefree Hotel check-in experience. You don't need a room card when you stay in a hotel, and you can open the door with a micro-letter. Turn on the light also do not get up and press the switch, a little bit of micro-letter can be manipulated. "These past assumptions have now become reality," Chen Yihang said. While the micro-letter door "function is only the tip of the iceberg, around the micro-letter public number + micro-letter Payment" mode, the micro-trust Smart Hotel solution will provide users with self-service choice room, micro-letter door, micro-letter customer service, micro-letter payment, and more personalized extension of social services We are not only a hotel, but also a media company, is an internet company, we hope that through an interesting creative culture, the hotel as the medium, to the micro-communications as a platform to create a subversive concept of the real Cross-border hotel products. "Yi is a pig standing in the air of a mobile venture." Last August, she accepted the CCTV "struggle" column interview, tell me about my city hotel Love ", and then into the public viewWild。 She is that kind of stage to talk with the host Achu, the next to the product near paranoid, life dare to shoot a basketball photo, work on the staff tender, labor on the day are desperately working the overbearing beauty CEO. Product paranoia came to the city Hotel Group's office building, has been able to glimpse the unique character of this enterprise: Chen Yihang Office door hung a "lucky cat" wine Red brand, the brand below is a cute alien monster smiling face. The number of other departments is also unique. For example, the IT technology department called Monster Power Company, the National Store service center called speed and passion, and Interstellar crossing, the small universe broke out, small apple, sesame open the door, and other popular fun words have their own, representing the various departments and institutions of the enterprise. These buzzwords were used by her and her employees as office numbers. When outsiders arrive in their office for the first time, they tend to confused. As a native of the Xiang sister, from a family, 7-year-old Chen Yihang on the painting of the enthusiasm and talent, to participate in the painting contest has been the certificate of the mother is still intact, stuffed with 5 large boxes. University is the art of design, after graduation in a state-owned enterprises for 7 years, become a top domestic designer, the visual environment of the sense of smell is very sensitive. After the resignation of the state-owned enterprise, Chen Yihang began to prepare the Express hotel. It was originally a single hotel. In the 2008, the Holiday Inn Chen Yihang was opened and the hotel was in a good environment with a large parking lot. But because of the name of the problem, customers think is expensive high-end hotel, opening day business is very cold, the second floor only a few guests. It is the name of the holiday hotel, so the brand, including the city 118, urban Mini, urban garden and my site will give customers the grounding gas, public, fashion information. Entrepreneurial early days, encountered numerous difficulties: counterfeit suppliers to use the contract to flee, drunken guests harassed, as the hotel leadership also to the overall, protect women employees, a endure again, if I am an ordinary guests, a slap up! She smiled and said, now remember, that's not a thing! " If the 2009 is a watershed, the previous Chen Yihang just keep trying on trial and error, stones. After that, Chen Yihang keen to find that the traditional Express hotel, whether the decoration or service model has been far from the development of the Times, bold original light business hotel "This has never been the category of hotels, to allow consumers to spend money on fast hotel, experience a better room decoration and business services." So, in 2009, she officially walked light business hotel "brand route, the establishment of Urban Hotel group, to create urban 118, youth, Urban Mini, urban mini Select, My site, as well as the City Garden series chain hotel brand, the main light business hotel" concept, and pioneered the brand Hotel Management Institute, By the hotel industry known as the hotel sector sonorous rose. Learning art design from her, nature romantic, thinking unrestrained, more able to grasp the aesthetic needs of the audience, especially the needs of young people. that the cityEvery hotel in the hotel is decorated with a very strong personal imprint. For example, the film "Ice and Snow" is popular with young people, she will be modelled on it, designed a theme hotel, and similar Hello kity, Pirates, stars, the sea and other popular elements will be used in her design. The décor and style of every room in nearly 1000 stores in the country, she will personally participate or check, only to unconventional. City 118 "Brand hotel in the landing all over the country, the decoration design, Yi will be young people love the movement, the sense of jumping and local cultural characteristics, folk customs blend. For example, Yunnan Xishuangbanna Hotel will have the elements of Buddhist culture, Sichuan hotels will have the panda design elements, Inner Mongolia will naturally have matouqin, grasslands, Beijing's stores will highlight the rich Hutong culture, Olympic culture. To give the customer a better experience, she is almost paranoid about the details of the product. The effect of each room, etc. before finalizing, often will be rehabilitated again and again, the Xinjiang area of a hotel design plan changed 12 times, Zhejiang Shop Lobby scheme to change 25 times before and after ... In the employment aspect, she also does not follow the common sense card. Never look at the candidate's qualifications, birth, those are virtual. "Yi with a preference for weird and talented people, only use, even if he is wearing cosplay to interview." Today's vice president of the group, a high school graduate who asked the company to drive to pick him up in an interview. "become her right-hand man;" Electric business manager graduated from the university dedicated to the Tibetan teaching, a go is five years, return to the metropolis when the loner with social disconnect, but now has become one of the pillars of enterprise; The Director of the project department is a hotel person who has 20 years experience from the restaurant staff and the hotel business as a life. In just 5 years, under her plate, the city Hotel group from the original Robin hotel developed to nearly 1000 nationwide, throughout 32 provinces, municipalities and autonomous regions. The internet is fading, mobile internet is rising. No one wants to be the enemy of the trend! Hotel industry is no exception, the city of 118, such as home, Kaiyuan, hanting and other hotels are to seize the mobile Internet opportunity to launch a tragic fight, the competition is becoming more white-hot. All points to: the era of mobile internet changes to traditional hotels has come. But standing in the tuyere, not every pig can fly up. When the peer for just solve the micro-letter booking, micro-letter payment and other functions complacent, the city hotel has taken the lead, the first to achieve micro-letter door "function." It may seem like a simple function, and some may disagree. But to be aware, in the High-tech world, according to the winner-all theory, a company with a small step in technology is likely to occupy most of the market in this area. What's more, the seemingly pediatric micro-letter Door "function of the development is not overnight, it is readily available." We take the lead with the micro-letter company, micro-credit payment Department for 15 months of market research, data analysis, software development, only docking implementation: one-click Booking, one-click Room, one key to payAnd a very cool one-door smart micro-letter application. Chen Yihang said that in order to develop the micro-credit function, the City Hotel group and micro-credit company dedicated to the formation of 30 of People's research and development team, took more than a year to develop. Of course, only micro-letter open the door, or slightly thin. Micro-letter light, access, micro-letter WiFi, micro-letter self-service shopping, such as a series of life services, and consulting facilities, transportation and other customer service functions, and check-out, service reviews and invoices issued by extension functions, users can also enjoy. Chen Yihang is a man who walks with the times. In the future, her goal is to achieve the "no lobby Hotel" upgrade: Customers only through the micro-mail and self-service to stay in the hotel, completely without the lobby, the lobby is to play a café or show field. It is relying on self-help choice of rooms, micro-letter door, micro-letter customer service and micro-letter payment 4 Core scenarios let the City Hotel group to achieve wisdom, the 4 major artifacts to become the first to achieve micro-letter full self-help theme chain hotel, and set up a number of the industry first. For enterprises, these 4 major artifacts can also help city hotels to eliminate the amount of inventory. There are a lot of last minute business customers can check the availability of the nearest hotel and make a reservation via micro-mail. In the traditional booking site to achieve such a reservation is very time-consuming and laborious things, and through the micro-letter booking can help the hotel to achieve the end of the day to eliminate the role of inventory volume. So, what is the business logic behind the Chen Yihang of mobile micro-letters? 1. Based on the user's needs and design from the traditional concept, customers stay in the hotel is no more than the requirements of health, convenience and comfort. Similar basic needs, the general hotel can be satisfied. To stand out, you have to do something to meet the higher needs of our customers-fast and stylish. Just imagine when a couple in love go out on a trip and stay in a hotel. The man before to shop, had already used the micro-letter to choose good, the reservation room, and paid the fee, etc. arrive at the hotel, not only only 1 seconds can check in, still can be in front of the girlfriend to expose a little letter to open the door "artifact, is it very dazzle?! 2. How to meet the needs of users in the path of fast and stylish "how to achieve it?" in traditional Internet mode, the interaction between hotel and customer is not easy to achieve, because the customer is not always online. But with the help of mobile Internet, the distance between hotel and end customer is closer than before. Hotel customers can use the micro-letter terminal and the hotel directly communicate and call at any time to obtain the hotel's latest preferential information and personalized services. The mobile internet enables the hotel to have an effective direct marketing channel. These are functions that cannot be applied in the traditional Internet mode. Many hotels that have implemented frequent guest programs fret about how to boost customer activity. Mobile micro-letter terminal through mobile phone, the hotel can be integrated games, stay courteous, send red envelopes and other applications to interact with customers. The use of micro-trust friends Circle, through 460 million of the micro-trust active group. 3. Let the user scream: lazy to stay "and so there are customer traffic, how can we make users scream service?" The Chinese are a people who do not like waiting, including queuing, of course, in the hotel peak, there will be queuing phenomenon.Users only need to go to the front desk for 5-10 seconds, scan the identity card, immediately can stay in the room. Not only eliminates the cumbersome operation steps, also will originally may need to wait for 5-10 minutes, turned to only 1 seconds ' one-click check-in '. "Giving users a screaming experience is the Chen Yihang of business." Conclusion as an observer, the end of the interview with Chen Yihang, the reporter online collection of relevant hotel industry information. When opening the hotel to join the network, China joined the network, I want to join the network and other industries platform, all see the City Hotel group's brand ranked first. China's private enterprises are not easy, female bosses entrepreneurial more difficult, no one can casually success, success has its own truth. Chen Yihang and her Metropolitan Hotel group are exploring the mobile internet, releasing new signals for the industry or inspiring other entrepreneurs. Some people say that internet thinking is a bad street word, is a pseudo proposition. But regardless of likes or dislikes, the internet thinking is to do business, do marketing and so are not open topic. The tide of life, the trend against the death.