Beware the price trap of short message marketing

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Company to do short message marketing for a long time, customer inquiries are inevitable and common things. Customers are most concerned about the price problem, many companies are playing price war. To win customers.

This period of time I also often received the customer's phone, customer said what online look at the other place is 1 points, 2 points, how you are 6 points ah, too high. Listen to the customers of these doubts, we can only patiently and customers explain why, as the saying goes, only to buy the wrong, not sell wrong, a price of goods, these are the hard truth.

For customers, or to learn more about some SMS marketing related information, do a careful judgment. The price of SMS marketing has several determinants, unscrupulous companies often do not and customers say so thoroughly, just blindly affirmation of what can be done, their best actually obscure a lot of real information. The price trap of SMS marketing usually has three aspects:

1, with Kafa Price, posing as a gateway to send, KAFA (virtual mobile phone number) is usually illegal to send, because it does not take the operator's channel, information content is not monitored. This kind of price is usually very low, but the customer does not understand, at the same time the card sends the arrival rate is also much lower than the gateway sends.

2, buckle volume, this is the industry's unspoken rules, is the contract to sign 100,000 text messages, the actual customer to send a 50,000. In this way, the service providers can certainly give you very low prices, frankly speaking, is Shoho.

3. With no data, the quality of the data. SMS Marketing is a very important piece of data, some without data, so the price is low, and some use software to generate mobile phone number to impersonate accurate data, so the price of course can be greatly discounted.

SMS Marketing Market, there is information asymmetry, it is recommended that buyers do not stare at the price of this element, to fully understand, carefully compared, do not fall into the merchant's price trap, and finally throwing.

The author of Beijing, such as neighboring Network Technology Co., Ltd. Senior marketing consultant MSN Ywxchina@hotmail. com

such as neighboring network-enterprises around the network marketing experts. Www.rulin.net (Welcome reprint, please keep the article source and the author and the site consistent)