Beyond the public financing of the hardware to create a commercial logic

Billion, a small and low-key company, is also an interesting company.

Its main products are 3C peripheral hardware such as mobile power, headphones, but the design is quite personal, for example:

Again for example this:

According to official information, billion to find in this year's revenue of about 80 million yuan, all from the hardware product sales. Among them, mobile power revenue accounted for more than 60%, gift channels less than 20%. At present, has been profitable.

Before the festival, billion to find announced that they have received tens of millions of dollars in a round of financing, the investment side for the Bertelsmann Asia Investment Fund, Blue Lake Capital and investment. Billion to find CEO Tan Jianrong and CMO Kang in an interview with Sohu it said the money will be mainly used in its MC hardware accelerator project-it is trying to create a community based on social networking in front of the hardware product market, and from which mining can support commercial products business opportunities.

In practice, however, it is difficult to locate the company.

They do not agree that identifying billion as an incubator or a platform is more likely to be described as an accelerator. "We help the idea fall," they explained, and many of the creators ' teams have their own design capabilities and even technical capabilities, but they don't have the ability to follow the supply chain, brand marketing and sales levels. Although the idea can be realized through the platform, it is not a commercial consideration. Billion to find the ideal logic is to create a crowdsourcing system, a hardware product from the idea to the final market to form a complete chain.

Specifically, they break it down into three parts:

1. Define products: billion find a way to "collect" the community and sift through the design ideas from the creators, identify what ideas are just "playing" and which ideas can be "sold", and ultimately determine the market positioning of the product.

2. Mass production assessment: the idea into a viable product plan, to identify the target users, and directly affect the technology, materials and other supply chain links of choice.

3. Market assessment and implementation: Determine the marketing and sales strategy, through the supply chain until production and specific online sales.

The first two links will be in this year's production of the MC Hardware Accelerator Department is responsible for, and the third specific implementation of the link is still from the billion department operation, the two will maintain relative independence.

With regard to the patent rights involved, Tan Jianrong said that the appearance of the patent through the billion to find applications and authorized to operate in the way, and structural patents are completely billion to find all. For the former, the designer is divided into 1% to 5%, the total score of 2014 has exceeded 1 million yuan, the best designers have got nearly 200,000 yuan.

However, this is a relatively ideal model, some of the mistakes of the judgment will have a great impact on the product and even the company itself. In fact, as of now, billion to find products are not many, the category is relatively concentrated in the conservative mobile power and other daily peripheral hardware, most products are also owned by its own team-led. How to make the above model really run and bigger, so that creators of the idea of more landing, is still billion to find the challenge to prove.

In 2015, Tan Jianrong and Kang said that, in addition to promoting the MC hardware accelerator program, 3 to 4 wearable equipment products would be introduced. As for the possibility of a future entry into a giant's ecology, they say they don't value it too much and do not want to give up the company's future dominance for short-term market size.

"We want to use two or three years to build a good brand, a group of fans like us, to do some temperature technology." "In the process of communication, the two people do not hide their ideals." And this new model, for the Chinese hardware in the field of commercialization, is indeed a useful attempt.