Bi Bang: Network marketing by SMEs pro-Lai

Silicon Valley March 12 synthesis According to CNNIC recently published in the second half of 2012 China small and medium Enterprises Internet application Situation Survey report, China's 23% of the respondents in the past year to use the Internet to carry out marketing activities. The internet has gone beyond the newspapers, magazines and other traditional print media and television, radio and other stereo media, China's small and medium-sized enterprises to promote the preferred channel of marketing.
　　
The report shows that in all kinds of marketing channels, the internet, newspapers, outdoor advertising ranked top three. Among them, the Internet is a big lead in other channels, than the second-ranked newspapers accounted for nearly one-fold. Compared with the previous three years of data can be seen, network marketing in recent years, rapid development, is getting more and more domestic enterprises, especially small and medium-sized pro-Lai. Domestic well-known internet marketing organization BI Bang advertising that the growth of network marketing is the general trend, and traditional marketing methods, network Marketing has a wide audience, spread fast, input small, multimedia, cross-platform and other advantages, will become the mainstream marketing way in the future. For enterprises, to win the Internet marketers can win the world.
In the use of various network marketing channels, small and medium-sized enterprises to search engine marketing, instant chat tools marketing, E-commerce platform utilization rate ranked three, respectively, 53.2%, 51.6%, 50%. The above three kinds of ways to quick results, high precision and other advantages, by the majority of small and medium-sized enterprises of all ages. On the other hand, the requirements of the content operation of a higher way, such as microblogging marketing, social media promotion, forum/bbs promotion, etc., due to the higher threshold for the traditional manufacturing enterprises, the applicability of the poor, this type of internet marketing promotion methods of low prevalence, mostly less than 20%.
With many years of experience in Network marketing, bi-state advertising Vice President Mr. Benjamin said that enterprises from their own actual situation, choose the most suitable for the industry characteristics, input-output ratio of the highest network marketing methods. Bi-state as a focus on network marketing advertising companies, based on the deep understanding of the Internet industry, put forward Siva marketing concept, namely "search", interest (acquires), value (value), Actions (action), The first accurate analysis and summary of China's millions of consumers. In recent years, the depth of the search engine in the marketing environment of the formation of psychological stereotypes and behavior habits. and through the analysis of the consumer to solve their own needs of the series of behavioral trajectory, to find a series of marketing key points of contact (touchpoint), and in each contact point, using the most suitable form of the consumer to exert positive guidance, through the search related enterprise information, stimulate users to understand the interests of enterprise information, The combination of customer demand and enterprise value will ultimately prompt consumers to shorten the decision-making cycle and take the complete process of purchasing action as soon as possible.