Big data everywhere flowering power everywhere

At a time when big data has infiltrated all walks of life in all walks of life, for ordinary people, big data is still a strange state, it seems that it is still far away from our lives. In fact, big data has blossomed everywhere, power everywhere: credit card companies track customer information, quickly identify capital movements and alert cardholders; energy companies use meteorological data analysis to easily select the ideal location for wind turbines; Sweden Stockholm, the capital city, uses algorithms to manage traffic, cutting the congestion in the city by half ... And so on, all of this is inextricably linked to big data.

Viktor Meyer Schoenberg, a professor at Oxford University, said in his new book Big Data Era that this is a "revolution" that will have a profound impact on all walks of life and even change our way of thinking, but at the same time It also raises concerns about "data tyranny."

Commercial provides "accurate forecast"

In many companies, laboratories and government agencies, "Data" has been touted as a new type of "oil" in the 21st century. Some statisticians, physicists, and so-called data scientists are profiting from it. They serve big data application development companies and one of them is "Blue Shore." "Big data is reshaping the economy as a whole, and we're just in its infancy," Weiss said.

Medical personalized cancer treatment

Plattner is the founder of SAP, the world's largest provider of business management and systems business solutions, and a sponsor of HPI. He said HPI's Hanna database technology started with a project called "SanssouciDB" and was founded by eight undergraduates and won an Innovation Award. It has now become synonymous with "memory processing."

Meyer, head of HPI and mathematician Meyer, believes the technology not only has a wide range of business prospects but also offers opportunities for cancer treatment. Mynel said each tumor is different, which means that the same treatment will have different effects on different people. Currently, it takes several months to decipher the genome in order to develop a targeted regimen for the patient. But with the help of the HPI Super Brain, deciphering the genome in just a few seconds. In addition, HPI's computers pick all the information from the public gene pool and find the most appropriate treatment for each patient. And the University of Manchester researchers are working on another "big data" project - the "magic carpet" for the elderly living alone. Its built-in sensor records the behavior of the elderly. A violation of normal rules means that an accident may occur, and the "magic carpet" will sound an alarm.

Thief thief anti-terrorism fight hacker

Currently, the entire police force in Santa Cruz is using a crime prediction system, and all police patrolling come equipped with smartphones and tablets that access the predictive system. Whenever possible, they enter the high probability area of ​​the identified incident to stop possible criminal activity. Moller and Brandin Hammer later formed the company to bring "early warning patrol" software to the world, with users in more than a dozen U.S. cities including Los Angeles, Boston and Chicago. In addition to the police station, the military and intelligence agencies attach great importance to data analysis. For example, in its search for bin Laden, Big Data played an important role, as database analytics led investigators to focus on Abbottabad, Pakistan.

Governments, agencies and businesses in more than 90 countries around the world use Splunk applications, including the Pentagon and the Department of Homeland Security, for software vendors widely welcomed by the intelligence community and the military. The company analyzes and deciphers data from a variety of machines, including cell towers, air conditioners, web servers and aircraft. "Security is one of the fastest growing areas for Big Data adoption," said Schroeder, Splunk's senior vice president of product. In addition to coping with crime and terrorism, Splunk's software identifies cybercriminals such as hacking.

Be wary of personal data being abused endlessly

Personalized service is the charm of Big Data apps. Many companies emphasize that collecting, storing, and analyzing data is "anonymous," but that may not be the case. Princeton's computer scientist Narayanan said on his blog that the more data available for analysis, the less likely it is to remain "anonymous," identifying a person as long as 33 bytes of information.

One of the more pressing questions in modern society is whether people are really willing to accept a world of "digital economy." Where are ideas, inspiration and surprises in a world where everything is calculated? In this regard, the internet philosopher Mo Rozoff warned of imminent "data tyranny." He proposed that "big data" applications should be subject to regular audits by independent auditors to prevent abuse of power.

A casual Google behavior by Big Data giant Google shows that people are wary of "data tyranny." Schmidt, chairman, said the company flashed the idea of ​​forecasting stock prices through data analysis in 2010, but later gave up because company executives think that may not be legal. But he did not say it could not be done.