Big data on cloud computing increasingly hot Microsoft China or opportunities to rise

Perhaps this time, with the introduction of cloud computing and Big Data strategies, Microsoft China will have a rare opportunity to rise in history.

Since entering the 2012, Microsoft has not "quiet", consumption, enterprise market frequently exerting force. Windows Server 2012 release, public cloud services introduced into China, so that the outside world for Microsoft's performance in the cloud computing market, and the relevant cloud strategy will help Microsoft Chinese companies in the global voice.

Cloud computing as Microsoft's core strategy

October 19, Microsoft released to September 30, 2012, the 2013 first quarter report showed that Microsoft revenue of 16.01 billion U.S. dollars, the year-on-year decline of 7.9%, operating profit of 5.31 billion U.S. dollars, a year down 26.3%, net profit of 4.47 billion U.S. dollars, a year-on-year decline of 22.2%.

On the surface, Microsoft's performance is unsatisfactory, but careful observation will find many bright spots. Among them, the growth of enterprise-level and cloud-related business is the most dazzling. In its first-quarter earnings, Microsoft's server and Tools division, which grew at $4.55 billion a year, rose 8% per cent, operating at 1.748 billion dollars, up 11.7% per cent year-on-year.

It is worth noting that the Microsoft server and Tools Division has achieved a high growth in multiple operations: SQL Server databases and data center and cloud Management Platform System Center have achieved more than 20% growth, data platform business growth of more than 10%, Mergers and acquisitions of storsimple and phonefactor; In addition, the server and Tools division is now the second largest department in Microsoft, after the Office Department. For the first time, the server and Tools department exceeded the Windows sector in operating profits.

By now, all of Microsoft's blockbuster products have been available this year, including Windows Server 2012, Visua Studio 2012, Windows 8, Surface, Windows Phone 8, and so on, Microsoft has been able to show almost all the magic in the consumer and enterprise markets. Microsoft has launched its largest "offensive" in its history, and through a series of initiatives, Microsoft has shown the core value of its "Cloud + End" strategy, with Windows 8, Surface, Windows Phone 8 creating "End", and Windows Server 2012 building Cloud and services.

Satya Nadella, president of Microsoft Global server and development tools, said at the Build 2012 developer conference that "the new era of equipment + services is our goal to help developers build a platform for world-changing applications by creating Windows from both the client and server side." ”

"Cloud computing is reshaping the pattern of economic development and business competition," said Dr Zhang, Microsoft's global senior vice-president and Microsoft Asia Pacific Research and Development Group chairman, on whatever occasions Microsoft's "Cloud + End" strategy hangs on its lips. Microsoft will work closely with the Government and partners to promote the rapid development of cloud computing ecosystems in China and related research and innovation to make cloud computing the backbone of future economic and industrial growth. In the cloud computing process, Microsoft's Cloud + end strategy will reflect increasing value. ”

It is particularly noteworthy that Microsoft Asia Pacific Research Group, led by Microsoft Asia Pacific Research Group Chairman Zhang, is the first to assume the independent design, development and testing of enterprise operating systems in the development of Windows Server 2012, as an important force for Microsoft's global research and development team. Delivering the Windows Server Essentials version on time enables many small businesses around the world to achieve business innovation and enterprise transformation by leveraging this simple, agile Windows Server version and integrated cloud services to truly enhance productivity.

In addition, Microsoft Asia Pacific Research and Development Group undertook the interoperability testing work of the protocol layer between Windows Server 2012 and non-Windows operating system, and released a series of fast and effective protocol testing and diagnostic tools, Helping many partners, such as industry companies and open source organizations, to interact with the Microsoft platform has created a positive, winning ecosystem, as well as Windows Server 2012 as the most interoperable cloud platform.

In addition to making a significant contribution to the development of Windows Server 2012, the China Research and development team at Microsoft Server and development tools also engages in a range of cloud computing, large data-related research, including:

Microsoft China Cloud Computing Innovation Center and the Shanghai Jiaotong University, a cooperative biological gene research project, with Hadoop for Windows completed the human body to carry out the drug test risk analysis problem.

"City Computing": Microsoft's research team used Microsoft's cloud computing and large data technology to collect information about the flow of people in cities and to analyze and classify cities into functional areas. By tracking the location of taxis to determine the potential problems of urban transport networks, this will help the city to better alleviate traffic congestion.

"Wisdom in the Traffic" solution, using Microsoft's cloud computing, Internet of things, large data and other technologies to achieve intelligent parking, smart taxis, intelligent public transport.

The database synchronization service based on public cloud can help multinational enterprises to make data modification in the internal data center conveniently, and synchronize the corresponding database of distributors in the public cloud immediately.

(Responsible editor: The good of the Legacy)