Big promotion at the end of electricity business

There are no festivals on the calendar, the electric dealers will make it, and the holiday on the calendar, the electric dealers must not miss. With the new Year's holiday approaching, many electric dealers began to play the "year-end promotions" from the beginning of the propaganda offensive, and with "Double 11" by the cat, easy to buy the leading, "double 12" by the Beijing-east, Cat led different, in the end of the sales promotion, from other electric quotient of the voice is far more than the day cat and Jingdong Mall, the two "leader ", at the end of the year, the promotion of electric quotient presents the trend of" straggly ", for consumers," melee "in the end of the year-end electric sales promotion season in the end whether to bring the real benefits? and the lack of the army head" aggravating "the end of the year, what kind of changes in the

Sales promotion is unprecedentedly arrogant

The day the cat and Jingdong Mall are "low-key" to "winter", at the end of the year, the promotion of Su Ning in the period of Suning easy to buy a lot of the limelight. Suning's Tesco promotions have not stopped since mid-December, from the December 17 Christmas ceremony 50 percent activities to December 18 of the Christmas Ferris wheel million gifts to continue to the day after the Earth days of observance, Dawn City activities, Christmas Carnival activities, suning easy to buy in a short period of two weeks to organize 6 promotional activities, Not only frequently intensive activities, suning easy to buy promotional slogans from 50 percent to 30 percent to 0 yuan purchase, more and more loudly.

At the end of the crazy electricity business more than suning easy to buy a home, where the customer as a discount promotional activities of the Pioneer also Wenfengerdong, actively prepare for Christmas crazy Rob activities. 1 Yuan, 3 yuan, 5 yuan super low price promotional activities so many netizens crazy, a lot of merchandise only need a few dollars can be income bag. In addition to some of the products of ultra-low-price promotions, Van Gogh's clothing, accessories and other large quantities of goods are playing a lower discount than before to stimulate consumer shopping. And because of the amazing promotional efforts, as of December 19 14 o'clock, according to every guest said, where the backlog of customers all over to deal with orders, has been close to 1 million single, where the customer Prudential product CEO of the third time in the history of the customer orders delay issue to express an apology letter.

Without the "repression" of the Giants, other electric operators are more "arrogant", still product net aspect shout out "The year most big to create fashionable carnival month" slogan, according to still product net related person in charge, "Fashion carnival month" is still the scale of 2012 launched the largest, longest, the largest investment in the whole network promotional activities. Determined in the 3C field to the Jingdong Mall to launch the challenge of the Xun network also did not miss the end of the promotional opportunities, Xun network, the Xun of Christmas, New Year's Day promotional flagship color TV, household electrical appliances, department stores, digital 3C, the projected sales of the entire network will increase by 80% in November.

Bloody promotions only to complete sales?

"Like Suning easy to buy 0 yuan to buy activities and every customer low to 1 yuan promotion, from the cost of no doubt is not to make money, more likely to be a loss of blood sales." Huang Wenjie, an Internet analyst, said in an interview with the Southern Daily News reporter. "Although purely from the unit price of a single promotional item, it is likely to be a loss-making business, but given certain restrictions on purchases and email-free terms, the final price of consumers attracted by these promotional messages is generally not very low, which will help them achieve the annual sales task set out earlier this year. Nanfang Daily reporter from Suning easy to buy the website to see, its 0 yuan purchase activity daily return amount is 300 yuan, the consumer can in the 6 day promotion period to participate continuously. A netizen said, because the preferential intensity objective, has already selected more than 1800 yuan commodity, prepares the blood to spell 6 days. And where the customer, although a lot of low-cost goods, but consumers need each order to reach 99 yuan to enjoy free shipping services, and from the Netizen message, the general consumers in the purchase of low-cost goods at the same time to gather a single other goods, per capita consumption of more than 99 yuan.

"2012, our target is 30 billion yuan sales." At the beginning of the year, Suning general manager Li bin had confidence in the full sales estimates, but some insiders pointed out that suning Tesco in 2012 sales distance of 30 billion "still have a small gap."

The unprecedented sales "demand" for the 2012 sale, according to people close to the visitors pointed out that in early 2013 will be to try to impact the IPO important point of time, whether the 2012 to produce enough beautiful sales is critical. "It is estimated that in the first quarter of 2013, every customer will announce the news of profit." "The source said.

In addition to the completion of sales tasks, Xun Network Senior operations director Pan Biao also confirmed to reporters that the completion of the popularity of the aggregation is also including Xun, many of the end of the sales promotion of the "task."

Electronic business promotion should not "cultivate" bad consumption habits

▶ Reporter Observation

The sale of the electricity dealers, although can quickly increase turnover in a short period of time, but also have any impact on long-term development, need to reflect.

In the past two years, the rapid growth of the caller, the ensuing competition intensified to force the electric dealers to organize their own promotional activities. Promotional activities can rapidly expand the impact, improve sales, by the vast number of electrical dealers love. But this practice for its long-term development has buried hidden dangers. A netizen said, due to the major electric dealers frequent promotions, so that their own online shopping habits have been converted to the usual selection of books in the shopping cart, and so on to meet the promotion of electric dealers to buy again. This example is not uncommon, many netizens in peacetime suppress their own desire to buy the net, but in the period of promotion of the electric dealer focus on buying. The frequent promotion of the electric dealers has gradually molded the bad online buying habits of the online shoppers, and also brought risks for their own profits. Because the normal consumption of the goods after the sale of electricity dealers, profits are falling.

Low price let a part of consumers buy, but also to another part of the consumer damage. Some electrical goods tend to have a variety of prices, a commodity, on the website is marked out market price, commodity price, price, VIP price, SVIP price, and many other pricing, if catch up with the ongoing promotional activities, will be reborn into a preferential price, the confusion of the price of the same goods at different stages of purchase prices are not the same. Many of the products in the Comment column are not lack of consumer complaints, "just bought to the price of dozens of yuan." There are many consumers are not afraid to buy the price of the goods, because soon the goods will be discounted. This directly led to some buyers no longer buy regular goods, waiting for promotions, and the electricity quotient too much too intensive promotion, the result is to let the promotion into a vicious circle, the original promotion is for normal sales icing on the cake, now turned into the main means of sales. When promotions become the norm, consumers are less likely to buy them during periods of no discount.

Frequent promotion is not a long-term plan, a netizen said, I hope that the power of the price will be able to tilt the strength of the logistics and services. In the Tianya forum every day 3,151 posts, there are a lot of netizens complain about the implementation of a leading electric business in June, 0 yuan shopping activities, because the system has not been able to get the guarantee of the return of the certificate, a netizen photographed items frequently can not pay success. These problems, the user's consumption has caused a negative impact. Although the pros and cons of the current sales promotion, but for the long-term, the electric business still need to think calmly. Not only to be competitive in price, but also to shape their own soft power. (Dan)