Black Ma Darun Hair

Single shop retail sales over Carrefour, supplier reputation beyond Wal-Mart, how to do striking?　　Wen |CBN reporter Shangqin Hangxiaolin in a new supermarket every day, the birth of the mainland China market, RT-Mart three years ago is a unknown, but now even Carrefour and Walmart do not dare to underestimate it. The company's performance has made everyone more impressed. In the first quarter of this year, the turnover of the RT-run has reached 11.56 billion yuan, exceeding Carrefour's 10.86 billion yuan over the same period, while the number of shops in mainland China is a lot less than Carrefour 33.　　In other words, if the data published by RT is true, its single store sales have surpassed Carrefour. The time of the low-key RT-run publication of business figures is very delicate. Taiwan's economic daily reported that it is planning to merge the mainland's RT-run with the French-European group, which will be listed in Hong Kong as soon as next year.　　Yin Yong-liang, president of the group, also flew to Shanghai in October to discuss the merger. Run Taihe Auchan cooperation has been launched eight years ago, Europe is still holding Taiwan's RT issued about 2/3 stake in the same time, run Thailand will be China's big run fat about 1/3 of the shares sold to Auchan. Auchan is the world's 14th-largest retailer, but its growth in the Chinese market is far from the same as that of Carrefour in France – it has only 31 stores in the mainland as of October and Carrefour has risen to 145.　　If the merger succeeds, the number of RT-run stores will reach 146, and Carrefour will shoulder the same size. But there is still no agreement on the issue of the IPO-at least in China, where the top brass is not active. "We are not in a hurry to go public. "Hong Wankang China Development Department general manager of the" First financial weekly "said. It was the first time that executives at the top of the company made a positive response to the media, "from the capital demand, the big run hair is not lack of money." He said the IPO plan is still in the early stages of the discussion. RT-Fat investors are Taiwan run Thai group run Thai and run Thai textile two listed enterprises, run Tai hope that the rapid launch of the market to stimulate the above two companies to increase the performance, and the mainland's big run hair of the high-level does not agree with the fast listing plan. "The company should choose the right time to go public, at least for the initial price of the stock." "In the past few years, the company has been trying to repurchase shares from Europe, but it has not succeeded." Auchan, a private enterprise, remains doubtful about the listing, according to Hong. So far, run Thailand, China's big run hair management, Auchan tripartite in the financial and brand cooperation, there are still a lot of differences. As early as 2006, the three parties had already consulted on the merger and listing scheme.　　Taiwan's media have released news several times before, as well as pulling up the shares of Run Tai. Big run issued for the publicity of the business data released to the outside world to see a dark horse. In 1998, when its first store settled in Shanghai Zhabei, no one dared to imagine. The company's development did not begin to become apparent until 2006.Accelerated, in three years opened more than 70 stores.　　Although it has only begun to publish its results nearly a year ago, some rivals have long been looking at it, and a head of other supermarket brands has given a positive assessment of its growth figures. However, some people have questioned the growth of such a single shop, because in the supermarket chain industry has a "fake big" to improve the store revenue data of the latent rules, that is, the procurement manager in order to complete the target, the supplier to buy back products to sell, and suppliers in order to maintain relations are willing to cooperate, many times,　　A group of products have been traded two times without leaving the supermarket warehouses at all. However, a "2009 Supplier Satisfaction Survey Report" published by Shanghai Business Information Center in September still confirms the rapid growth of Rt. The report claimed to have visited the Sales Director and channel manager of the Vue supplier in the market share leading position in many industries such as snack food, beverage, daily, grain and oil, household goods, knitting textile and so on in 3 months time.　　Among the 65 retail brands surveyed, RT's suppliers ' comprehensive Satisfaction Index ranked first, even over the rich and strong Wal-Mart. Big run hair on the "place surrounded by the central" This road appears to be forced helpless. Its first store in Zhabei, Shanghai, began to profit less than expected.　　At that time, Carrefour has opened 14 stores in 8 cities such as Shanghai and Beijing, and Wal-Mart compared to the happy enclosure. RT-Mart, general manager of China Huangmingtong (when vice chairman) in the opening of the third shop only painful determination, will be for large group purchase warehouse stores into retail stores, and the focus shifted to the two or three-line city.　　So far, the big run hair in Shanghai's stores still only 11, and Carrefour, Bu Bee Lotus (formerly Lotus) and other enterprises, such as the number of shops reached 19 and 21, the first flagship store in Beijing on November 3 before the official landing. In the selection of shops, the big run issued a series of accurate location conditions, such as radiation crowd reached 300,000, around the absence of competitors to settle in, logistics facilities, Huangmingtong even personally ran all the location hair all 115.　　RT-Fat currently does not give the number of new stores to set up the upper and lower limits, nearly three years, the average rate of open shop more than 20, so far not a store closed.　　2006 years later, the big-run hair in the past few years and two or three-line cities to export management technology and other ways of cooperation in the stores, such as "Hundred Run Hair", "finishes Hair", "great fortune Source" and so on, unified to "big run Hair" name, its sales also began to grow steadily Typically, a single store's income is a key indicator of the profitability of a retail company. The supplier survey reported that the major reason for the rise in sales of the big run is that it is properly handled on goods with a high turnover rate.　　Once in China Tang supermarket as the store manager and management of the middle Zongjie to the "First financial weekly" confirmed that although raw food and daily-like high turnover of goods is not a supermarket profit point, but if you do it will activate the entire store and bring a lot of passenger flow. One of the channels of RT is responsible forPeople believe that the protection of high turnover of goods supply, in addition to the logistics system to be perfect, is to serve good suppliers.　　He said, for example, for example, a shampoo to do promotions, buy two bottles to give a bottle, the supplier will usually choose the equivalent of half of the total number of goods to the service better store to do the focus, so that the store's promotional period and promotional efforts have greatly increased, but also the surrounding stores have formed a better than >> advantage. A good service in the retail industry is reflected in the supply chain system, the second is reflected in the fee concessions. At present, in addition to Wal-Mart, big run hair, and other few stores, most retailers still take the form of direct suppliers and attitude tough: Set a final deadline, if the product can not be delivered on time, or in the distribution of damage, the direct return. But it has also significantly increased the number of inactive stocks in a single store. 　　And for suppliers, according to a single store needs to split into a number of small separate distribution, not only logistics costs are too high, it is inevitable that mistakes. RT-Fat will be 3-5 days in advance to the supplier orders, the order agreed to the date of replenishment. Suppliers can be based on production conditions and RT-run coordination, and then in the agreed time to send the goods to the Suzhou Logistics Center.　　The logistics center was built in 2005 with a cost of 200 million yuan, and its logistics center in North China, South China and northeast China has also entered the planning. At the end of the purchase, RT-Mart, like Walmart, provides the system access to suppliers and provides sales data to suppliers. This set of store performance real-time query system updated every day, suppliers can adjust the production category, in the replenishment of the idea. Most other stores are usually one months old to give the supplier a look at the sales data.　　The supplier rankings report also mentions that RT is ranked first in both IT systems and replenishment distribution. RT's Logistics center also relies on this set of order systems to reduce the waiting time for suppliers. The center will also maintain a quantitative inventory of the relevant goods, and ensure the distribution between stores.　　The system avoids the disputes and product limbo when products are delivered directly to the store, thus raising the turnover rate of the popular goods.　　According to the survey report, Carrefour's fee score was lower than last year, but still high in the "top", Tesco and Wal-Mart's good and more "in the fees are also generally higher lead to its sales situation is not ideal", and the big run hair and Hualian Ji-sheng cost of the score "has fallen a lot." But the middle of the above channels said, in fact, the company in the year signed contracts, such as display fees, management fees and other aspects did not make too much adjustment, but relatively declined. "This money is almost the net profit of the retailer, and it's mainly about the appetite of the store." Suntory Beer Direct Minister Shining told the "First Financial weekly", Big run hair account period is generally two months, longer than Carrefour, promotional fees, display fees and other background costs are not the lowest, but its annual contract once the determination can be strictly implemented. "The retail market is changing fast, without the sales promotions and fees that are not regulated in the contract,Block RT is usually executed in accordance with the contract principle, no extra charge. Many stores in this area are difficult to do. 　　"RT-Mart's promotional costs are in one-year contract fulfillment of the settlement, each cost first by the store advance, and then the actual activity costs to the supplier collection, increased the transparency of the settlement." Hong Wankang that the big-run hair inside is flat management, "than some large stores come more flexible", for example, if the vendor's account is just in time to catch up with the New Year holiday, according to the general process of payment needs to be postponed seven or eight days, RT will usually advance the money into the supplier account. "The library and the account need money." Let others also good Spring Festival.　　"This service attitude has been confirmed by Shining, in the face of a number of emergency cases, RT-Fat store managers can be due to cooperate." Two years ago, RT-run issued a policy of employee ownership, where employees in the RT-run for more than 6 months, you can get annual salary 10% equivalent to the share of the company, with the increase in annual salary, the proportion of shareholding will gradually increase.　　Each year the company will open a certain amount of authority for employees to sell the shares to the company in exchange for cash. Wang Tao, general manager of Shanghai Auxiliary Xun Management retailing consulting company, believes that the incentive system is conducive to stabilizing the morale and improving the service quality in the industry which belongs to the high mobility of talents.　　In the "First financial weekly" contact with the four RT-fat ordinary employees, three of the working life of more than 9 years. Big run hair because of the store is dispersed, often must face the regional individuality demand. A purchasing department employee said, "The same is Apple, northeast consumers are accustomed to buy five or six kg, and Shanghai consumers may only call two or three." This requires a reasonable inventory arrangement for consumption habits. "In order to close to consumer demand, RT-run to the market into seven regions, each region of the product strategy are different, local product procurement accounted for a lot, the shop is mostly locals." In the premise of centralization, to ensure the flexibility of the region. Headquarter is responsible for negotiating with suppliers and setting prices, local stores will do their own market research, and to the headquarters to provide procurement solutions. The shop chief has the right to reduce the price of a single product. Central procurement is bound to lead to increased logistics, management costs, RT-run will have to rely on expanding the scale of the basic cost of diluted. Huangmingtong said, "No hundred stores above the scale can not compete." "Big-run hair in the growth of the obvious reference to a lot of successful foreign chain supermarkets ready-made practice." "In addition to the study of logistics to Wal-Mart, we also show to Carrefour, to the Tesco study membership system, what good to use." Hong Wankang admits. Huangmingtong think that some things do not conform to the national conditions they will not learn, for example, Wal-Mart in China does not do DM (direct investment Directory) promotions, not to the supplier dividend rebate points.　　Now, DM launch effect has become a big run hair from a boast of one of the advantages. A person from a foreign supermarket commented, "Big run hair of ' doctrine ' is not mysterious, in the management mode is also stones, grafting good not to need a long time to prove." ”