Both user and search let soft writing win in the title

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Website construction and internet marketing can not be separated from the content, the user inseparable from the content, search engines need content, especially highly original quality content. Deep understanding of the title in the original soft text of the important role of the author in the article "Finishing touch: Good title easier to highlight the original value" from the user experience, search engine and value transmission three aspects of interpretation that the title is the original content of the eye. The content and creative title, can make the value of the original play more vividly. Since the original value is presented through the title, how to write high-quality article title, it has become a subject to face. We still explore the quality of title writing methods from three aspects.

How to write the title of the content

Every article should have its own theme as long as it is not a chronological-style record, or a malicious, meaningless stack of keywords. Excellent title writing, first of all, should be the perfect generalization of the subject. For example, "original and long-lasting adherence to the website to optimize the success of the protection" such a title, only a cursory glance can be aware of the theme of this article is to adhere to the original, and the title of the most taboo is to let people find feeling. or not effective presentation of the site theme, the second need to emphasize the title is unclear, or sword walk slant, the title deviated from the content of the article. We take the title of this article "take into account user and search, let soft writing to win in the title", focusing on the emphasis on soft writing to win in the title, rather than the first half of the "balancing user and search." If we adjust the order, the title of "soft text title writing to take into account the user and search for the element", although still such a few words, its focus on the offset.

Title writing has a direct statement, just like the title of this article, is to tell a straightforward point of view, does not contain any emotional color, there are indirect metaphors, giving the impression of Lenovo to leave a deeper moment. For example, "Server is the cornerstone of the safe operation of the Web site," not only stressed the importance of the server, at the same time, it also gives the intuitive feeling, the title writing also has the comparison type, but also has the rhetorical question type, as well as many rhetorical devices comprehensive application, from the title form, the title may divide into the news report type, the appeal statement type and so on. Regardless of that form of title writing, must be consistent and around the original theme, should not be trifles for unconventional.

Second, to win the attention of the title How to write

Only the more shocking, not the most shocking! such as "Jia, your mother calls you home for dinner", "the latest news!" Sister Feng is going to have a wedding tomorrow. "And so the dizzy headlines abound, the title of the existence of the party title in the content of the dissemination process, the role can not be ignored. Because the title generally, always first reflected in the user's eyes, if the customer is not interested in the title, no good content can be effectively passed. What kind of title can stop the user's circulation of eyes? The first is to conform to the first standard, that is, the title can be perfectly presented content; Secondly, the hot topic is always getting more attention. Third, anyone has the psychology of curiosity hunting, appropriate exaggeration, rhetorical questions, the use of equivalent rhetoric, The effect will multiply.

In the soft writing, there is also a way of writing method is more susceptible to user attention, that is, around the same topic writing series of articles. Although the title of each article is similar, even only "123" number of differences, but due to the logic of the content of the article, it will make people involuntary attention to the follow-up content. Attract users to pay attention to the original content title, writing methods and occasion, is the title of the article reasonably embedded in a field of celebrity names, media, views and so on. For example, "rain forest wind Railing Maple: Focus is to do strong and big fundamental" this article, is a typical title occasion behavior.

Third, search-oriented title how to write

Although search engine rankings are only a way to do it, in the internet age, abandoning the internet means losing a chance to compete. Mention of Web site production mentioned content original, there is no way to put the search engine regardless. As we all know, search engines focus on new content, but the author encountered a phenomenon is that the same content is not included today, try to replace a creative title, content will soon be included. As of this year 51, the author has insisted on a year of original writing, similar to the replacement of a title is included in the phenomenon, has more than one occurrence. From this we can judge that the original content of the soft text is very important, even more important than the content of the title.

For search, how should you write the title of the original article? If possible, first of all, should be in the original title of the reasonable implantation of keywords, not only the whole station of keywords, but also can be the current page keyword, but must be related to the site theme. The goal is to continually strengthen the site theme to search engines. Second, the article title should be as highly original as possible, and do something different, search engines like new content. Finally, in the title writing, as much as possible to use the language, some words, although very trendy, but not necessarily in the search engine gene thesaurus.

There is no doubt that, as we have previously stated in the article "The finishing touches: a good title is easier to demonstrate original value", good headlines can effectively enhance value. However, a good title is not an empty slogan, but it needs to be based on in-depth analysis of user use, search and so on, summarizing a set of effective title writing methods. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that, although the way method is relatively independent, but soft title writing neglected one, especially in the user experience and search cognition, good title writing is not only a way of expression, but the different methods of the three-dimensional comprehensive application.