British operators scramble to promote mobile broadband

Binding business to send mobile phones has long been British mobile communications operators to attract customers. Now these operators are starting to send laptops.　　As long as customers with a number of mobile communications operators to bind broadband services, can receive a notebook computer. The UK's largest mobile phone chain, the car-shop retailer, launched a preemptive-bound broadband laptop business last September.　　As one of Europe's largest mobile telecoms operators, Orange Mobile, UK, pioneered the business in August.　　According to Orange's "notebook binding" program, customers in the 2-year broadband binding on a regular basis to pay 25 pounds (about 45 U.S. dollars) received 3 trillion free flow or 45 pounds (81 U.S. dollars) received 5 MB free flow, can pick up a 3G wireless network card with the Asus Eee Notebook computer.　　Another well-known mobile phone chain sales agency, "your phone" announced the sale of notebook computers, may be at the appropriate time to launch the bundled broadband delivery notebook computer business. The British Times September 1 commented that businesses are turning to mobile device transport data Services as revenues continue to fall in the fiercely competitive, saturated telephone service market.　　Vodafone, the world's largest mobile operator, dropped 4.4% in its first-quarter call business, while data-information operations increased 2.1%. "Some laptops are cheaper than mobile phones, so why don't businesses do that?" In the economic sense, this is a good opportunity, "said Shawn Collins, manager of Ccsinsight technology consultancy," in fact, businesses can also use the 3G to achieve value. 3G Network is more suitable for data transmission, but call and SMS account for 95% of the business volume, so that 3G is not useful. Collins predicts that binding promotions will lead to a boom in the laptop market: "How often do you change your laptop?" May be used to a bad date. What if one is given every 2 years? This would encourage people to think of laptops as the same as mobile phones, because laptops are now cutting as fast as mobile phones.　　"This change means that a lightweight laptop with a wireless network card will be popular because users can load the computer into a package and enjoy mobile broadband services anytime, anywhere."　　Informa Telecom and media market research company estimates that global data transmission business turnover will rise from 2007 to 157 billion U.S. dollars to this year's more than 200 billion U.S. dollars. "Mobile broadband services meet the growing need for communication," Collins said. This means you can always be online, so opportunities are limitless. The mobile broadband service will become the market that European mobile telecommunication operators compete to seize.　　"The mobile operators ' preemptive data transfer Service market also shows that they want to occupy a niche in the home entertainment market, including providing music and video downloads. "Data transmission is a key booster for us [turnover], and we do want to increase revenue with the help of bundled mobile broadband and laptops," said Orange Mobile's department manager, Francois Mayer. This is a key step for us, as it not only brings steady gains but also increases mobile revenue. "Operators need to sell their custom business," said Carolina Milanesi, a mobile phone manager at the information technology market research firm Gartner. So if they are getting a mobile phone user and selling a laptop, that's stone. ”