"Bus Online" its short video application "I shoot"

The image quality of smartphones is getting higher, and with the acceleration of 4G network and the decrease of tariff, mobile video is developing rapidly. There are Facebook, Twitter-made video to seize the original site belonging to YouTube, the country has "the United States Mito" from the picture into the video of the United States to do the film, as well as "second shot", "micro-beat", product form from the community, tools to video dating, in addition, How can this kind of fast video application play?

Liu Songzan, vice president of "Bus online", is responsible for "I shoot", which is to provide a platform to share the channel of public transport media for short video. Before you say "I shoot," I have to introduce the bus online, which is a mobile internet company with the first batch of virtual carrier licences, as well as mobile WiFi and bus mobile TV networks. 2007, the bus online and CCTV launched the "CCTV Mobile Media", in the north of the 22 major cities such as Guangzhou public transport mobile TV business, covering 100 million people.

That is, we usually see the show by bus is "bus online" provided. At present, its content sources include CCTV's program refinement, bus online homemade programs such as the list of the "Chinese Bus music list" and the introduction of the big film "film Save" and so on, in addition to put some TV popular programs such as "where Dad go." The length of these units is about 3 minutes, because the bus media platform is better suited for short video content. The bus online launch "I Shoot", that is to encourage ordinary users also participate in the production of public transport, in the bus online, in the one-way output PGC content, but also UGC content production mode. For the user, the short video can not only share to the circle of friends, micro-Bo and other place, but also may be seen on the bus by other people.

"I shoot" short video recording length is 30 seconds, its biggest feature is the user can be produced by the logical packaging video, the video will have a 3 seconds before the title, and finally there will be the name of the producer inscribed. Different programs will of course have different ways of making, "I shoot" for this launched a pet, street racket, food, travel, tease than the joy of many other channel templates, users can also background music, themes, special effects, watermarks and other choices.

After the user shoots the program, the content of the mobile phone will be synchronized to the PC side, the quality content will be displayed on the bus mobile TV, and then attract new users, and form the three-screen content closed-loop. As for the selection criteria for quality content, "I shoot" in addition to the number of play in the audience rate (viewing rate that day to watch a video of the number of users/day active users) concept, the higher the viewing rate, the number of delegates to see more users. The original video is recommended to the public on the bus television users will also receive a notice, so that the completion of the information closed loop.

Of course, the content of PGC and "I shoot" UGC content to achieve an orderly combination of inevitable need for some guidance. "I shoot" will invite professional studio and team stationed in the early stage, in addition the bus online in the media industry accumulation of artists resources can also make dropping son, and Baidu musicians, Mina magazine's early cooperation has been reached.

Liu Songzan told 36 Krypton, the next phase of "I shoot" will be added to the function of refined, such as texture, font editing, the current hot program material, etc., this is to meet the user's high order of editing video requirements.

Liu Songzan joined the bus online in March 2012, has more than 15 years of entertainment related experience, through the television media, the record industry, the network of New media, has served the company has MTV Music TV, Qinghai satellite TV, the Gold Wind record company, Channel[v] Taiwan, g-music music list website, The cooperative television media has Jiangsu satellite TV, Zhejiang TV.

The Android version of my photo will be on line 16th this month.