Car electric dealer Pouring good news, welcome harvest season

In these two days, the automobile electric business industry successively outgoing good news, first there is a rumor that Ali wants to invest in auto, then Ali and SAIC to reach strategic cooperation, as well as Baic and Le see already have the co-operation of the news, in addition, has always been a highly-regarded joint-venture brands have begun to interest the car dealers, yesterday, will be listed Guangzhou auto Toyota Leiling began to receive pre-sale in Auto Car mall.

In the 2013, a wave of calls for car dealers However, most people's feelings are "only to hear its sound, not seen in fact," however, the media's pursuit of the automobile electric market has played a great role in promoting the development, into 2014, the automobile Electric market development has finally made substantial progress. First, the automobile media has carried out the electric business service, the automobile electric business Platform successively on-line; second, the Independent brand strengthens the electric business market to expand the strength, the joint-venture brand to the automobile electricity merchant from the long-term wait-and-see attitude turns to the positive expansion

Automobile Media Transformation Platform fully involved in automotive electrical business

As the largest automotive information in the automotive media, Auto is a representative of the transformation of automotive electric vehicle media. Starting from April this year, auto a series of Electronic business explorations:

April: 4.15 car festival activities;

June: Chery Rui Hu 3 Network exclusive sale;

June: Car electric business platform, Car Mall on-line;

July: Auto Homepage revision, to the platform turn;

August: Guangzhou GAC Toyota Leiling presale.

As a result of the previous has been plagued by large commodity dealers market immature, car category did not set foot in the market base of electricity, however, in the O2O become the mainstream of the future consumption model, the car market ushered in the development opportunities, in this context, Have a large and have a car to buy the intention of the flow of auto naturally will not miss the opportunity to improve their own flow of conversion.

From the angle of the car media, Auto Basic is to achieve the ultimate, it is difficult to have a substantial increase in space, and as a listed company, on the one hand, to pay attention to their existing mode of profitability, on the other hand to adapt to the changeable market, looking for new opportunities for development. In the market background of the electric dealer already fully mature, from the automobile media to the automobile electric dealer is a natural striding stride, to other automobile media also is the same truth.

In the successful online car mall car electric business platform, auto to "left-handed media, the right hand platform" posture to the imminent outbreak of the automotive Electricity market readiness. Left-handed media can attract a large number of high quality flow, and the right hand platform will be the flow of these flows as much as possible into consumption, to upgrade the entire platform of the ability to become, to auto, just set up the car mall to carry out the task of upgrading the ability to become.

Auto-media transformation of automobile electric dealers, through the car network shopping access, which is to promote the automobile electric market outbreak of the direct reason.

Independent brands, joint-venture brands have begun to get electrocuted

Previously, there have been comments that car electric dealers are only helping car companies to clean up inventory, however, now the automotive electricity market has changed markedly. Take auto as an example, its cooperation with Chery in June, to help the Tiger completed 1156 units of sales, independent brands in the electricity market, the positive attempt to not only broke the car electric dealers only clear inventory of the market awareness, itself has also obtained the actual income.

Under the lead of Chery, some have been in the long-term wait-and-see state of the joint venture brand on the car electric business attitude from conservative to become proactive, yesterday, Guangzhou, Toyota's latest car "Leiling" began to accept reservations in auto. Independent brand products because in the brand image on the weak, so very willing to try some new models, while the joint-venture brand is relatively conservative model, now, Guangzhou Auto Toyota is willing to do with auto to do new pre-sale cooperation on the automotive Electric market is a positive signal.

Chery and Guangzhou motor Toyota can not represent all car brands, but once the car companies are willing to taste, there will be a continuous stream of followers to enter. There are more car companies to try the electric business channel, only to help the car dealers mature, in turn, it is because the current car electricity market has yet to open up, so there will be more market opportunities, the first two days of CAT car festival is in the field of automotive finance to explore.

Internet giants cut into the market of automobile electric business

In addition, a number of internet companies have started to enter the auto industry market in different forms recently.

23rd, Alibaba and SAIC announced cooperation, will Ali Yun OS moved on the "Glory" series of models, together to create a future-oriented "internet car" and its ecological circle.

Recently, in the mention of new energy vehicles, the chairman of the North automobile Xu named Music Network, expressed the willingness to "OEM production of music and video cars." It is reported that Jia Yue Pavilion in the United States and Xu Mihui, has preliminarily reached the intention of the cooperation car.

24th News, Baidu has launched the unmanned Vehicle research and development program, the unmanned vehicle will be able to automatically identify traffic signs, driving information, currently thrown in the closed development phase, is expected to be achieved as soon as the year.

17th, 360 announced that you can remotely control Tesla Model S method, in the course of the vehicle can be remotely unlocked, whistle, control Model S headlights and skylight.

In the United States, Google has long started to try driverless cars, and Tesla electric cars are a combination of technology companies and the automobile industry wave.

The above information about the Internet enterprises related to automobiles is not directly related to the automobile electric business, but the closer the combination of the car and the Internet, it means the greater the market value of the car electric dealer, no doubt, whether the electric business giant Ali, Baidu, or music, 360, will not ignore the electricity market for the future development of the automotive market.

The participation of more Internet enterprises in the automobile industry will undoubtedly promote the importance of the consumers and the car companies to the automobile electric companies.

Ali Investment Auto can be

Finally return to Ali investment auto rumors, for the ecological development of the rule of Ali speaking, to pursue the car electric business ecology must inevitably need auto media as the entrance.

Auto high quality content, stable flow and a large line of 4S customer base is Ali in the construction of automotive electric business, the urgent need for the ecological, from this point of view, Ali investment auto very likely.

As the electric business overlord, Ali actively participates in the automobile electric business market construction, will attract more car enterprises to attach importance to this market, the day Cat car festival tries "balance treasure car" car financial service is marking the automobile electric business market has begun to enter the mature stage.

Ali Heart Acquisition auto not difficult to understand, but the problem is already find the car electric dealer feel auto will accept Ali investment. Auto has made great efforts to transform the electric business platform, some of the auto already have, before the lack of market awareness has now, see the car electric market has improved, unless someone to give it hard to refuse the sincerity, otherwise now auto no reason to accept the investment of Giants, including Ali, Also include Tencent or Baidu.

Wen/Wang Liyang

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