Car rental to save the city: Car replacement to buy cars carpool replacement

Car rental alternatives to buy cars, carpool cars to replace car rental cars to save the city "car sharing" concept was born in 1990, the German Bremen, Beijing's New deal let this concept has landed in China conditions. Wen/Hu Yao January 26, is Beijing since the "blocking order" issued the first date, as early as less than one months ago, from the Beijing Passenger Cars Index application website officially opened, the new deal to ignite the fire of the Prairie has been all over the capital. The city's 17-index application window, which has received more than 210,000 car buyers in the first month, is worried about the luck of almost everyone in the next few minutes. For them, cumbersome procedures and long waiting is not a problem, the key lies in the wave of the tide of the impact of the shock to achieve their own car dream.　　The 240,000-year limit card triggered by the "National Grand Lotto" behind, is the government's decision to Beijing to block the pain. Renting a car instead of buying a new Chevrolet what's the rental price for a day? A hi-car CEO Zhang The answer is 99 yuan a day, if the lease time is long, the price can be lowered. This is the lowest rental price in the middle-grade car in China at present.　　Like any other car rental company, Zhang, who named his car rental company "One hi", said Beijing's new deal would bring huge business prospects to car rental companies. Zhang confidence from the 2008 Beijing Olympics, the Beijing municipal government to implement the Olympic Games during the Traffic Protection Program-from July 20, 2008 onwards, the implementation of odd restrictions, this measure continued until September 20. More disturbing for foreign tourists is that during this period, 70% of the official car was suspended.　　However, before and after the two-month traffic restrictions for car rental companies to find the opportunity, car rental prices than ever higher than 3-5 times still in short supply, Mercedes-Benz S350 to the highest rents to 6000 yuan/day. What kind of person can rent a car? In the west, most of the car rental passengers are foreign tourists, one months of time driving someone else's car on the road, and then return to the car to leave. "Unlike in China, car rental passengers are basically business people from other cities, with short cars, so the price will be higher and the models are mostly Buick business vehicles." "The company was founded at the beginning, Zhang also positioning customers in business people, there was a time when he found that executives particularly like those who do not utter a sound of the driver, simply recruit such people into the company, relying on this trick incredibly also took a lot of business. Zhang is under pressure because rivals have been given a lot of investment in the venture, and he has decided to make it a business target for tourists and locals who need to drive their own trips. "These people have common characteristics, either young white-collar workers or small business owners, who are sensitive to the price of renting a car." Zhang therefore decided to attract people with low prices. When "99 Yuan Car Rental" ads in the QQ and watercress and other network platforms, the effect of low-cost car rental began to appear, a large number of young people in Shanghai to become Zhang fixed guests. And the introduction of Beijing plugging policy to let Zhang decided to adjust their business direction again。 The timing of "car sharing" Beijing since 2003 put on the "first block" of the hat, because Beijing's urban development is the way to spread the pie, a single center of the city pattern for public transport wiring brought difficulty. Whether it is "the new pattern of urban space development", or today's "lottery", urban planning and public transport system is not perfect between the overnight. And with the development of cities, congestion problems also test the Shanghai, Guangzhou and other first-line city traffic construction.　　Zhang that in this case, the concept of "car sharing" will find a bigger opportunity at home. "Car sharing" was born in 1990, Germany Bremen, simply by car rental instead of buying a car, has been 20 years of development history, in the Western countries have been widely admired. Some governments tend to "make the best use" of car resources, while stabilizing car ownership while increasing vehicle usage, allowing limited cars to be fully utilized by more people, thus easing traffic pressure and reducing carbon dioxide emissions. Public service ads that encourage "car sharing" can often be seen on the American Highway, even with special fast-track treatment and low-cost parking.　　The University of California Transport Sustainability Research Center last year's results showed that about 350,000 people in more than 500 cities in 18 countries share 11,800 cars, and the number is growing. Zhang that, "car replacement to buy cars, carpool instead of crowded car" on the one hand to reduce the increase in the number of private car ownership, on the other hand, car-rental travelers tend to be more reasonable arrangements to use the car time, to avoid the car family irrational use of cars caused by similar weekend congestion.　　and the car rental industry in the future is likely to become a platform for the establishment of mass carpool mechanism, and further achieve the easing of urban traffic pressure. Hey, car rental. The United States Zipcar model, providing "off-site pick-up car", "the city to send Cars", "airport transfer" and other services. At present, a hi-efficient national service network in Beijing surrounding provinces and cities with a large number of Beijing licence vehicles for hire, for a considerable number of customers to solve the problem of foreign licences can not enter the Beijing five ring. and enterprise customers long rental service will focus on the company's car due to the limit of the number of the supply and demand gap, to provide integrated Enterprise car program. Zhang said: "Beijing as a first-line major cities presented by the governance model, the imminent ripple effect is difficult to guess." Therefore, car rental as a part of the mass transit, to fill the bus, subway, high-speed rail and other transport systems have a lot of profit space. Low price is still an indispensable means to promote the concept of "car sharing". In the car rental industry, car maintenance and façade of the shiny is the basic element, the need to spend a lot of cash flow, competitors are not likely to hurt. Therefore, the Zhang business model is not challenged by peers. "But also to give up some things, such as the façade can not be so glamorous, ' a hi ' store is basically in the relatively remote streets, used to show a few parking spaces." ”In order to save labor cost, Zhang also reduced the number of customer service personnel, most of the orders directly from the Internet. These measures are not enough, the current "one hi" although also in the country opened up branches, but the profit is more dependent on the cost of control, it is not easy to continue to grow.　　Naturally, at present, "one HI" business expansion needs to rely on the support of VCs, Qiming Ventures and other three institutions have given Zhang 25 million dollars to tide over the difficulties. "There is a VC endorsement that proves that the ' one Hi ' business model is right." Zhang said, and in his view, Beijing plugging is another booster outside the wind, "this is a car without a race to popularize the opportunity to drive, once they recognized that things will succeed most of the part."　　"Although the slogan of Low-carbon life has been well known, China's private car ownership is still in rapid growth, Beijing's 280多万辆 cars, private cars accounted for 210余万辆, even in small cities such as Suzhou also has 620,000 cars." In the face of the expansion of the private car market, this and "one hi" advocated by the concept of car rental seems to contradict, the formation of this long tug of battle. Zhang is optimistic: "This is a complementary and progressive relationship, and will not weaken each other." It is precisely in Europe, North America these large number of car ownership, the local car rental business development is very good, very healthy, this is very worth learning. The benefits of renting a car, as long as the use of once, there will be a very profound experience. ”